View Full Version : Making money from contests

12-08-2001, 02:00 PM
Five or six months ago I started a monthly contest on my site. The prize is usually valued at around just $40-$50. After getting the contest listed in a few contest directories, I'm getting about 10,000 entries per month. Many of them are repeat visitors, as many will submit an entry daily.

Aside from a few affiliate links on the contest page, I'm wondering if anyone has any creative ways to generate some revenue from these visits. I had popunders, but I took them off because occasionally visitors would email me complaining about adult content in the popunders.

Other than just entering name and email to enter, can I get them to have to click on a link, or do a web search using an affiliate search box? Do all advertisers prohibit incentivized clicks?

10,000 visitors a month to this page ( www.talkingpresents.com/contest.html ) isn't earth-shattering, but there must be something I can do with it to make a small return...even if only to cover the cost of the prize...

12-08-2001, 03:14 PM
I think the most common way to make money through contests is opt-in email subscriptions (or whatever it's called).

So you might want to check out the advertiser on these forums, Focalex.

12-08-2001, 03:34 PM
I'd definitely get some co-regs on there. Check out what we did with a contest (its not running now):


Those co-regs are provided by DirectLeads (through their DirectCo-Reg program) and pay .05 per confirmed 'check'. So if you added say 5 boxes, you'd have the potential of .25 per signup (though you'll usually see lower results).

You can also contact other sites and see if they'd be interested in buying co-regs from you.

12-08-2001, 03:37 PM
The only thing I do at this point with the emails collected is a monthly "Contest News" newsletter. I end up getting a few product sales each month as a result.

12-08-2001, 03:39 PM
Just saw your post. "Co-regs"...I'm not too familiar with them. Are they opt-ins for mailing lists?

12-08-2001, 04:26 PM
Yea.. basically, if they check the box (or leave pre-checked one's checked) they'll be signed up to another list.

12-08-2001, 04:32 PM

I checked out DirectLeads's site on coregs but couldn't find one question I have. That specifically is:

What demographic information is needed to be turned over for each co-reg?

Is just the E-Mail address enough? Is more information needed? Does the demographic information needed differ per co-reg campaign? Is more paid out if more demographic information is turned over?

Thanks :)

12-08-2001, 04:55 PM
Thanks, Spencer.
I've sent in my app to DirectLeads. If they accept it, I'll give it a try. One question, though. If I have regular visitors who enter the contest every day, and if I have the co-regs on the contest entry form, how does DirectLeads deal with the duplication?

12-08-2001, 04:57 PM
Jack -

It varies by co-reg. Most are just name and email. Those that require more will usually pay a bit more.

Vito -

Not totally sure on that, you may want to ask the folks at DirectLeads..

12-08-2001, 11:05 PM
One way I've made money from contests is to link to contest leads on the page that comes up after the visitor enters the contest. For example, if you have a video game page, using LeadCrunch, you can link to another video game contest that gives you I think 10 cents a lead. I tried a co-reg, but only made about $1.00 a day, vs $10-20 a day from the contest lead (There's also a link to the contest at the top of every HTML page.)

12-10-2001, 01:24 AM

I noticed that the directleads checkboxes are fairly far below
the submit button for your contest. Does that mean people who
submit without scrolling down further are signing up for all of
those? That would work great! :D


I was checking out your contest page and have a suggestion.
If you found advertisers that allowed incentivized clicks, you could
offer bonus entries for people who sign up to those
incentivized offers, as well as continuing to do so for signups to your email,
and for contributions.

Now if only I had something to give away on my site! ;)

12-10-2001, 04:31 AM
Actually, I will move the co-regs up. It never occurred to me that they were so far down...I just threw them in without thought to location.

Regarding your suggestion : 2 things...
1. How do I find sponsors/ad networks who allow incentivized clicks?
2. What coding would I use to simultaneously process a clickthrough and a contest entry submission?

I was looking at www.iclicklotto.com. I'd like to know how he codes this. A visitor has to enter email address to advance to lotto page. Then visitor has to click through to a sponsor for at least 15 seconds in order to play 1 ticket. Here's part of his instructions:

"Playing iClickLotto is simple. You will have the chance to play
3 tickets today.

To play a ticket, just click on the link to our sponsors
and wait for the button to show up at the top of the
page. Click the "Play Ticket" button and play your ticket !

You may play one ticket per sponsor per day. As you
play a ticket from each sponsor, they will disappear."

12-10-2001, 12:50 PM
The suggestion about bonus entries was more dircted for Nintendo, because he was already giving them out for other things, but it's a good idea for any contest page. I'm not experienced enough with cgi, etc. to know something like that would work.

I guess there would be some type of log that holds a users
ip once they register, and then when they sign up for an
incentive, the ip is erased from the list until they use the bonus.

Something along those lines is my best guess, but I wouldn't know how to program it.

Also, for the co-regs I was actually commenting on how well that must do, because many users would hit the submit button before even knowing that the co-regs were checked.

02-02-2002, 05:42 PM
Did anyone get a response from DirectLeads as to how they deal with duplicate entries? I am also considering setting up a daily contest where there would be many duplicate entries.

02-02-2002, 05:48 PM
The response I got from DirectLeads was that there is no problem with duplication. I wasn't interested in HOW they deal with it, so I didn't ask. I just wanted to make sure they had no problem with it.

02-02-2002, 09:40 PM
:::Did anyone get a response from DirectLeads as to how they deal with duplicate entries?

If you only want one entry per E-mail address in the contest, you can use a cgi script that deletes all duplicated entries so there's only one entry per E-mail address.

http://www.perlcoders.com/ PC Dupe Check

:::I'm not experienced enough with cgi, etc. to know something like that would work.

I do the bonus entries stuff myself to make sure that only those that send in new useful content get the bonus entries.