View Full Version : Unicast secures two key patents

12-07-2001, 05:39 AM
Two of the dozen or so patents filed by ad technology firm Unicast in 99 were granted this week, boosting Unicast's position in the market and encouraging the company to launch an all-out assault on its competitors:

More about their plans to crack down on competing services and rich-media platforms is suggested within the following eMarketer interview:

So what thinks you?

Is the likely standardization of the 'Superstitial' format a positive development, or a threat to innovation and competition in the space?

12-08-2001, 06:03 AM
Seems like another patent on the blindingly obvious to me and it can only have a detrimental effect on the ad industry as the patent holder will no doubt seek to impose its will on the market through legal threats.