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View Full Version : what cpm are you currently getting from doubleclick.net?


nima
11-30-2001, 09:41 PM
Hello,
I recently was able to join doubleclick.net suprisingly they sent me a contract and so I wanted to know after all of their costs and thigns they have in the contract what is your current NET AVERAGE cpm that you got this month? Would be happy to see some replies :)

nima
12-01-2001, 03:59 PM
anyone? :(

LordBiO
12-02-2001, 01:49 PM
Don't even second guess it, sign the contract and join. Doubleclick by far is the best CPM ad network.

For October the NET Average CPM for me was around $1CPM on ads they sold. If I caculate with the defaults, it would be slightly less.

But for November, they moved me over to the new DART system and I have not been able to log in since moving over. I need to remind myself to email them on Monday and ask them to send me my login info again because I lost all of it when I upgraded to WindowsXP...all my emails got deleted.

kryton
12-02-2001, 03:36 PM
I applied as well, and have been sent a contract. For
http://www.heavystorm.com/ and all its sites.
Getting around 4,000,000 impressions per month.

I phoned them up and spoke to someone. They said I would get a min $0.70CPM but I must show 2 ads on each page, and filter all non US traffic. Not great, but I'd be happy to except such a low rate at present times.

nima
12-02-2001, 06:33 PM
so they only count US traffic??!?!? because if they only count that then it wil be really bad! because barely 20-30% of most sites traffic comes from the US which makes the revenue really really low. I hope it is not like that

oh and what about their popups? what net cpm are those at?

kryton
12-02-2001, 07:23 PM
no they don't only count US traffic, but part of the agreement with me was I should filter as much non US traffic as I can.

I am also based in the UK, and was at first approached by doubleclick UK after I applied, but told them the majority of my traffic was US.

I guess it also depends on your type of site, mine is entertainment, so people from europe who see US based ads are unlikely to buy. But if your site was some kind of buisness or Internet resource site, web surfers from europe would be more likely to buy products from the US. I look at myself as an example, I would buy bandwidth from the US because it is so much cheaper than the UK, but if I wanted to buy a CD or DVD or something I would buy from the UK.

Lil_Red
12-02-2001, 08:48 PM
Originally posted by nima
so they only count US traffic??!?!? because if they only count that then it wil be really bad! because barely 20-30% of most sites traffic comes from the US which makes the revenue really really low. I hope it is not like that

oh and what about their popups? what net cpm are those at?

Many ad networks are requiring that sites have at least 70% US traffic to stay in their network and are dropping publishers who cannot meet this requirement.

nima
12-02-2001, 09:32 PM
Actually I have more than 20-30% US traffic because I took a survey from my visitors through a popup and most of the people were from the UK, US, and Germany, but then my rep from advertising.com tells me that only 20% of my whole traffic is from the US which is really nonsense and that most of my traffic comes from China. They have a really bad system of telling from where my traffic is coming from because with the survey I have it certainly shows different. SO does anyone know if doubleclick pays for the popups and if so what cpm?

another thign I forgot. In my contract it says that I have to sell at leats 65% of the banners I serve. IS this something normal and possible??

Duchz
12-03-2001, 03:35 AM
Originally posted by nima
Actually I have more than 20-30% US traffic because I took a survey from my visitors through a popup .... but then my rep from advertising.com tells me that only 20% of my whole traffic is from the US which is really nonsense

How can a survey be that accurate, so that you can insist on claiming that your traffice comes to x % from XYZ ?

Edwin
12-03-2001, 07:00 AM
It *might* be because much fewer people from China feel very comfortable reading English and therefore the people responding most readily to the survey are those for whom English is their native language!

While surveys can be used to get a feel for this kind of metric, they're a VERY rough and ready tool... so I wouldn't be too quick to rely on them!

kryton
12-03-2001, 11:05 AM
The overall percentage of US traffic on English speaking Internet sites will decrease for two reasons (I think):

i) The growth of new online users in other countries should be faster than the in US now. It should be saturating by now in the US. Even in the UK almost everyone I know has access to the Internet, and broadband is becoming more and more common.

ii) Lots of people in non-English speaking countries can speak English. And even if they can't they will use things like translate.google.com, looking through my logs the other day, I could see this everywhere.

But who should be dealing with this, web publishers by filtering traffic, or the ad-networks? I believe both, but it would be such a hassle for me to seek advertising from all countries, for a start I can only speak English.

Lil_Red
12-03-2001, 11:14 AM
Originally posted by kryton
But who should be dealing with this, web publishers by filtering traffic, or the ad-networks? I believe both, but it would be such a hassle for me to seek advertising from all countries, for a start I can only speak English.

Until advertising evolves, the only traffic most ad networks are interested in is English speaking consumers. For example, General Motors has a first time buyers program for college grads - it's pointless for their ads to be seen by web surfers in Asia since the program is not valid in Asia.

kryton
12-03-2001, 11:20 AM
Nima:- In reply to how much for popups. I was told doubleclick will charge a min of $1.50CPM for 468x60 ads, and $3.50 for pop-ups. Seems to me, they are dropping their rates and taking on publishers they would have never taken on before, such as me.

vays
12-03-2001, 01:03 PM
I think that Jonathon Roy who is the owner of www.ip2country.com and member of this board will reply to this thread soon.

I'm not affiliated with his company but I think the easiest way to target ads to specific country is to use their database.

FocaJohnL
12-03-2001, 03:54 PM
The most common method of determining country breakouts has to be an IP analysis, where you map IPs back to country. Naturally, anyone doing this has to be aware that 1) that can take up too much time, depending on traffic; and 2) IP databases are in constant flux, meaning that you should make sure your data sets are datestamped as well. While not 100% reliable, it's pretty accurate for most intents and purposes. There are different methods to do this, just do some searches and you'll come up with some vendors / solutions.

roy7
12-03-2001, 04:33 PM
Yeah I do read these forums on and off. I don't like to risk the wrath of the spam police, however. ;) My site isn't 100% finished yet, once it is I'll post something appropriate over in the right forum and/or buy some geekvillage advertising.

I'd agree non-US traffic isn't of value to a number of advertisers, but the burden should be on the advertising network not the end web sites. If they (the network) don't want non-US traffic, then send it back to default tags the web site can provide (like for internal ads, a second ad network, whatever). Refusing a site completely because only 30% of their traffic is from the USA is silly. Take the 30% and redirect the rest, IMO.

-Jonathan

Lil_Red
12-03-2001, 04:37 PM
Ad networks are looking to cut costs. Hosting a redirect and such adds to the costs. Apparently, Doubleclick now charges for defaults in an effort to cut costs.

roy7
12-03-2001, 04:40 PM
Oh, I had no idea. I haven't looked at banner networks for maybe 9-12 months. What does Doubleclick charge for a redirect?

So if Doubleclick can't sell any of your ads at all, you end up owing them money each month instead of making money?

-Jonathan

Lil_Red
12-03-2001, 06:28 PM
Originally posted by roy7
Oh, I had no idea. I haven't looked at banner networks for maybe 9-12 months. What does Doubleclick charge for a redirect?

So if Doubleclick can't sell any of your ads at all, you end up owing them money each month instead of making money?

-Jonathan

That's my understanding of how it works for publishers signing on now. I believe it's $.25 per 1000 defaults.

nima
12-03-2001, 06:44 PM
that is why I have a feeling that doubleclick will ***** me the same way zonfire did :(

kryton
12-03-2001, 10:12 PM
Thats why I'm going to check my stats daily (not that I don't check at least 5 times a day) and only give them US traffic.

nima
12-04-2001, 01:48 AM
kryton, how do you give them US traffic only? and how many impressions do you serve daily and out of those how many come up as defaults?

Gogi
12-04-2001, 02:37 AM
Hello,
I'm sorry, may be it's a little offtopic (not about making money on the Internet), but I can prompt you one way for infiltrating US traffic (but it's only for php-powered pages). You can use the following code:

<?

$host = gethostbyaddr($REMOTE_ADDR);
$hostdot=".";
$result = strrchr($host, $hostdot);
$lang=$HTTP_ACCEPT_LANGUAGE;

if (($result==".com") or ($lang=="en")){
?>

Banner code for english users

<?
**
else {
?>

Banner code for international users

<?
**;
?>

Of course, chinese people can read and understand english, but it's very likely, that they will have "cn" as a host and "cn" as a main computer language (funny thing, but $lang will give you not current language, but the basic language of the computer - for example, I have both russian and english languages on my computer, and $lang gives "ru" as my language even if i'm typing in english).

roy7
12-04-2001, 09:15 AM
The problem with .com is most UK ISPs use .com domain names these days. For other countries the domain name isn't as problematic, but if you do DNS based lookups you lose almost all ability to recognize UK and Canadian traffic.

-Jonathan

Gogi
12-04-2001, 10:03 AM
I don't say that this is the only one solution. But it can be useful for webmasters "suffering from chinese that can read english".
I guess that ad companies will be more happy if they will get traffic only from USA, UK and Canada insted of case of mixed international traffic.
That's some kind of digital aparteid :)

kryton
12-04-2001, 10:52 AM
I'm going to use javascript. I have a test on http://www.heavystorm.com/ using the following javascript code. If someone is from the US they should see a focusin ad at the moment, if they are from the UK they should see an Adviva ad, and anywhere else a V3exchange ad. It seems to work with Windows and IE 5/6 well. I have tested it with Linux and Netscape 6 and it thinks I am from the US, and here at Uni where I am now, using Linux and Netscape 4 it thinks I am other (I think because I need to check for en-GB as well. I don't really know JavaScript well, anyone know if there is a toLowercase() function like in Java?).

var timestamp = (new Date()).getTime();
var now = new Date();
var uaid = now.getTime() % Math.floor(8640000 - Math.random()*1000);

var ukad = '<IFRAME SRC="http://ads.adviva.net/adserve.cgi?200&li=381&as=1&me=2&ui=' + timestamp + '" WIDTH="468" HEIGHT="60" FRAMEBORDER="0" BORDER="0" MARGINWIDTH="0" MARGINHEIGHT="0" HSPACE="0" VSPACE="0" SCROLLING="NO"><A HREF="http://ads.adviva.net/adclick.cgi?200&li=381&me=1&ui=' + timestamp + '" TARGET="_blank"><IMG SRC="http://ads.adviva.net/adserve.cgi?200&li=381&as=1&me=1&ui=' + timestamp + '" BORDER="0" WIDTH="468" HEIGHT="60"></A></IFRAME>';

var usad = '<iframe src="http://focusin.ads.targetnet.com/ad/id=heavystorm&opt=hhj&cv=210&uid=' + uaid + '" height=60 width=468 frameborder=0 marginheight=0 marginwidth=0 scrolling="no"><a href="http://focusin.ads.targetnet.com/ad/id=heavystorm&opt=cij&cv=210&uid=' + uaid + '" target="_top"><img src="http://focusin.ads.targetnet.com/ad/id=heavystorm&opt=hij&cv=210&uid=' + uaid + '" alt="Click here to visit our sponsor" width=468 height=60 border=0></a></iframe>';

var aoad = '<A HREF="http://ads.v3exchange.com/clickme?286013:48531:' + timestamp + '" target="_top"><IMG SRC="http://ads.v3exchange.com/showme?286013:4853!:' + timestamp + '" WIDTH=468 height=60 border=0 HSPACE=0 VSPACE=0 ALT="Part of the v3exchange.com network!"></A>';

var language = getLanguage();
if ((language == 'en-gb')||(language == 'en-ie'))
{
document.write(ukad);
**
else if ((language == 'en-us')||(language == 'en-US'))
{
document.write(usad);
**
else
{
document.write(aoad);
**


function getLanguage()
{
var language;
if (document.all)
{
language = navigator.userLanguage;
**
else if (document.layers)
{
language = navigator.language;
**
else
{
language = navigator.language;
**
return language;
**