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Old 04-17-2005, 06:51 PM   #1
NathanSlow
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Default Top content Sites on the web.

Does anybody know what are the top content sites on the web are? IE, iVillage.com, Cnet, etc.

Do you also know what the average CPM price for advertising is?
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Old 04-17-2005, 07:04 PM   #2
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http://www.cnetnetworks.com/advertise/rates.html

I wouldn't mind making $111 CPM
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Old 04-17-2005, 07:06 PM   #3
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A top tier content site will rate card about $8.00 for 728x90s and end up with an average actual CPM of around $4.
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Old 04-17-2005, 07:32 PM   #4
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Default top content sites

Top content sites wont even talk to you if you offer them $4 cpm!
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Old 04-17-2005, 08:28 PM   #5
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So what do you think cnet.com actually gets for their Leaderboard skyscraper.
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Old 04-17-2005, 08:30 PM   #6
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What do you think HowStuffworks.com charges?
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Old 04-17-2005, 10:31 PM   #7
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"Top content sites wont even talk to you if you offer them $4 cpm!"

Class 2 banners on certain Yahoo content sections regularly clear for less then a buck. Same with MSN.
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Old 04-17-2005, 11:00 PM   #8
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Class 2 banners are run of network banners which are provided by default providers such as advertising.com and most of the times they are not even geo targeted so you will get traffic from china, etc. Normal banners which are geo targeted to US or European visitors will never sell for $4 cpm. Even if top content sites have some available ad space they wont sell it for $4 cpm because they donít want to kill their rate cards so rather in most cases they will just show in house banners for unsold inventory. Also simple Yahoo run of network banners donít have as much value as for example Yahoo Finance channel banners so at the end of the day due to targeted audience publishers such as Cnet make more per cpm then Yahoo!

Last edited by RevenuePilotRep; 04-17-2005 at 11:00 PM.
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Old 04-18-2005, 01:05 AM   #9
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Y! and MSN US only, certain content sections specifically (non-RON), sell for sub $1. Lots of others sell for sub $2/CPM, although, yes, finance does sell for a bit more then that.
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Old 04-18-2005, 01:33 AM   #10
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Stepping away from rates for a second, an indication of which are the most trafficked web properties may be gleaned from Nielsen//NetRatings' network reports:
http://www.nielsennetratings.com/new...section=dat_to
and its press releases:
http://www.nielsennetratings.com/new...section=new_pr

Other sources that offer lists of "top web properties" according to traffic are:
http://trafficranking.com/mainframe.htm
http://www.hitwise.com/info/whatwedo...oduct=rankings
http://www.alexa.com/site/ds/top_500

HTH
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Old 04-18-2005, 12:09 PM   #11
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So about how much does HowStuffWorks.com charges per CPM? Does it matter how many other advertisements are there also?
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Old 04-20-2005, 03:40 AM   #12
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I remember reading CNET's last year's financial stats couple of months ago and calculated their eCPM based on their revenue and page impressions and it was quite decent. Obviously this is slightly flawed assumption, as it doesn't include the fact that they have several ad spots per page, some pages don't have ads at all, they generate money also from other stuff (content syndication, software affiliate sales, etc) but gives somekinda indication anyway:

For 4th quarter of 2004:

revenue: $89.2M
page impressions: 85M page imps/day, assuming 30 days/month, total of 7.65 billion page impressions
eCPM: $11.66

So, I'd imagine the actual CPM that they get for their premium ad spots is way over $50 -- assuming they don't fill all of their inventory and that they have millions of page imps without ads.
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Old 04-20-2005, 02:40 PM   #13
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What is eCPM compared to CPM?
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Old 04-20-2005, 04:19 PM   #14
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NathanSlow, I'm trying to find a way to put this into words. People might define this in different ways and figure it differently, but it will all be basically the same.

I assume you know what CPM is. For the sake of this answer I'll say that CPM is when you are being paid a certain amount per 1000 impressions.

eCPM would be when you are earning something based on some method other that CPM and you figure what that would be if it had been CPM rather than the actual method that was being used.

For example you might be doing something based upon CPA and you have made a certain amount of money. Or, you might be getting paid based upon clicks and you end up with a certain amount of money.

Now in those cases, you know how much money you have made and you also know how many impressions have been served. With this information you can figure your eCPM.

You divide your earnings by the number of thousand impressions you have served.

For example, you have made $35.00 and you have served 19,520 impressions.

You would divide $35.00 by 19.52 and you would end up with $1.79 eCPM. The e if for effective.

There are other ways to figure this, but you will end up with the same amount.

So, for the examples you were paid based on CPA or based upon clicks but you were able to figure how much your CPM would have been if you were receiving a CPM rate.

I hope I was successful in putting that into words.

Last edited by Larwee; 04-20-2005 at 04:48 PM.
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