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Old 03-15-2001, 10:31 PM   #3
Czar

Webmaster
 
Join Date: Aug 1999
Location: Gold Coast, Queensland, Australia
Posts: 9,507
Unhappy

Simple answer: yes, with a few exceptions.

Personally, I've always advised against anyone granting hosting or ownership rights to the same company who provides your income, unless you are prepared to lose the site. In this, it's like gambling with speculative stocks - the payoff could be far greater with the exclusivity agreement, but you could also lose the lot.

The obvious exceptions are outsourcing your adspace to one exclusive market-leading agency, such as DoubleClick, Winstar Interactive or Phase2Media. Even this can have its drawbacks if the agency fails to sell for you (read SSacobie's previous posts about L90 for example).


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Czar
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