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Old 05-14-2004, 05:37 PM   #2
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Join Date: May 2003
Location: Atlanta
Posts: 139

Yes, this has been discussed at length here before and I think most people agree that pops won't die immediately as a result of this new IE default feature. Ad networks are always finding creative ways around these things--it's a constant back and forth technology battle. Take a look at for one example of how even small publishers can now easily circumvent most pop blockers on the net today. Imagine that on a large ad network scale...

Also, as pops fade, there will always be rich-media layer ads, interstitials and other creative ways for marketers to reach their audience in similar fashion.
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