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Old 03-15-2001, 10:20 PM   #2
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Join Date: Jan 2001
Location: Silver City, NM, US
Posts: 487

Yes, most exclusive networks are a bad idea. We've dealt with two in the past (24/7 and L90, and in both instances, a non-exclusive would've been much better. Granted, when times are great, exclusive networks may be great (though non-exclusive are great, too), but in tough times, if they can't fill the inventory, you're in trouble. That's why we at any given time are usually working with about half a dozen networks. So that way, whoever's performing the best gets the most exposure, and there's no worry if, for example, a company isn't selling any ads on a commission basis, you're not going out of business. I don't know how some sites can survive an exclusive, and in many instances, we've seen they can't.
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