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Old 05-27-2002, 03:15 AM   #18
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Join Date: May 2002
Posts: 37
Default Colors

I have some thoughts on color use...

I agree, certain colors are hard on the eyes, especially when used together.

I also think color has some play in emotional response, like trust, or black for mood (which I don't think does well for, say, product sales, but works well for gaming sites etc).

I think the biggest impact color has is on branding. My site colors reflect my product, packaging & promotional materials etc..

Color can also work against you if it is not consistent (a major site design issue).

While overall, unless it is hard on they eyes, it may mean smaller numbers than some other aspects, I think color is a detail worth paying attention to.

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