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Old 01-28-2010, 08:09 AM   #1
Czar

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Join Date: Aug 1999
Location: Gold Coast, Queensland, Australia
Posts: 9,507
Default Is Yahoo's RightMedia turning its back on small networks?

Ad industry commentator Pace Lattin has reported that the interactive advertising exchange RightMedia is starting to cull networks from its ranks in an effort to clean up its inventory sources at the expense of reach.

Read more about this interesting development, and its ramifications for ad networks that utilise the RightMedia exchange, such as CPXInteractive, Adtegrity and BannerConnect, here:
http://industrypace.com/frontpage/20...-networks.html

Is this an inevitable move or RightMedia, or a drastic attempt at dodging malware by shrinking its exchange quickly?
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