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View Full Version : Question about Celeb / Picture sites


Bryan
06-02-2001, 07:01 AM
Out of my own curiosity, could any owners of these type of sites step up and answer some questions for me =) Ever since the dawn of the net, have these type of sites been around, and some questions have been bugging me ever since.

#1 Do you guys make a decent profit off those type of sites? Not that I plan on creating one, but all that downloading and bandwidth consumption must hurt profits.

#2 Copyright issues. Do the owners of these pictures ever persue their copyright, or do most encourage distribution?

#3 What sort of bandwidth do you use? Let's talk about one who brings in an average of 3,000$ a month in income. About how much bandwidth comsumption is that? 300 gigs?

Thanks,
-Bryan

demae
06-02-2001, 07:15 AM
I have never ran a celebrity site, but I can help with #3, as I used to manage a high bandwidth anime site.

Use an unlimited bandwidth webhost.

Most of the unlimited bandwidth plans out there have some sort of catch. Read their Terms and Conditions carefully, and tell them up front how much bandwidth you intend to use to make sure it's okay with them.

Back in February when I was managing AnimeWallpapers.com, the site was racking up 200 GB of bandwidth usage. APlusHosting.com kicked it off for excessive CPU usage.

I went to TBLC.com; they assured me that using 200 GB on their $40/mo unlimited bandwidth plan was not a problem. But a few days later, they kicked me off for excessive CPU usage.

I then moved the site to ServerCentral.net, using 200 GB on their $235/mo unlimited bandwidth plan (800 MB disk space virtual server). They handled the site fine. (I think AnimeWallpapers.com is still being hosted by them, but I'm not sure.)

Some people will rant TANSTAAFL, "There is no such thing as unlimited bandwidth", etc. at you, but my own experience suggests that there ARE good webhosting deals out there, if you're willing to search around and maybe get kicked off a few webhosts before you find one that you can use.

JakeJeck
06-02-2001, 09:35 AM
#2

The only time I've heard of that occuring is with Alyssa Milano. Her mom actively looks for and prosecutes websites that have nude pictures of her daughter.

madaweb
06-02-2001, 12:13 PM
At the end of 2000, my Tripod hosted site was bringing in $1000.00/per month through their Builder Bucks program, today using an assortment of advertisers I'm lucky to make $300.00/month. Better than the $50.00 I made in January.

I'm at a free host so I don't know what the cost for hosting would be.

I think most celebs see these sites as free publicity, and as long as you don't have fake nudes or something like that you're O.K.
You're more likely to have the photographer request you remove a celebrity picture they've taken than have a celebrity make that request.

Although celebrity and entertainment sites often seem to get blamed for everything wrong with the Internet these days, a huge percentage of surfers are searching not to purchase, not to be informed, but to be entertained, so I think celebrity and entertainment sites will be around for a long time.

tradermcduck
06-02-2001, 12:22 PM
@ madaweb

Hey, I found a former Builder Bucks member!!! I have been in their program till they closed it end of January this year. It was definitely a great time - $1 CPM. If the program would still exist I could play golf everyday...

cyrex
06-02-2001, 12:48 PM
From friend of mine I heard a story about one celeb site who had huge problems with paying its bills for hosting, etc.. It was at the end of 2000 when they decided to advertise adult sites. from what I heard the guys who run the site made over 100k since. The way i see it, if things such as cj canceling cpc will continiue to happen and no normal sponsors will be left around many people will be forced to show adult ads on celeb sites to apy their huge hosting bills. since all of us know thousands of celeb pictures do take alot of space!


Originally posted by Bryan:
Out of my own curiosity, could any owners of these type of sites step up and answer some questions for me =) Ever since the dawn of the net, have these type of sites been around, and some questions have been bugging me ever since.

#1 Do you guys make a decent profit off those type of sites? Not that I plan on creating one, but all that downloading and bandwidth consumption must hurt profits.

#2 Copyright issues. Do the owners of these pictures ever persue their copyright, or do most encourage distribution?

#3 What sort of bandwidth do you use? Let's talk about one who brings in an average of 3,000$ a month in income. About how much bandwidth comsumption is that? 300 gigs?

Thanks,
-Bryan

JakeJeck
06-02-2001, 02:41 PM
Well let's do some number crunching.

We'll assume a celeb site with 10K uniques a day with 10 page views per visitor or 100,000 page views per day. Let's say the average page size is 50K. That's close to 5 gigs per day. We'll assume overpriced hosting that charges $5/gig. So we're looking at $25 per day for bandwidth.

100,000 page views is 100 times CPM rate. To break even we will need to achieve $.25 CPM on our site.

Let's start off with a small popup on the main page. This popup pays $2 CPM. We all know that we don't get 100% credit because of closings, banned traffic countries, javascript off, etc. So let's say we get credit for 5,000 popups per day(this is the main page only, we get 10K uniques). We've made $10 of our $25 bandwidth cost for the day.

Now we need to come up with a method of making $.15 CPM While that doesn't sound like much, it will be hard to find a CPM company to pay for your traffic. You'll most likely have to try CPC. It's very hard to find a CPC that will pay more than 3 cents per click for this type of traffic. So expect $.01-$.03 per click. You can also expect a .1%-.3% click thru ratio. That's about 300 clicks per day. That's another $6 we made, for a total of $16 of our $25 day cost.

We still have to squeeze out another $.09 CPM somehow. The next logical thing to try is searchboxes and or targetted text links that pay per click. I've had great success with GoClicks text terms. I'm averaging 100-200 paid clicks a day from a site that gets 1000 uniques a day. In our celeb scenario we will assume 5% of uniques. That's another $5-10(this depends on which terms you use. Terms that get higher click thrus usually cause your rate to be dropped because they aren't bidded or aren't bidded high). Assuming the worst, we'll use $5.

So we're up to $21 per day of our $25 bandwidth cost. There are still other avenues of revenue we haven't used, but we're also reaching the point of having too much advertising on our site.

Some of my estimates are high, some are low, but as you can see, it's pretty much a tough sell. UNLESS of course you can find a great advertiser that your visitors love. Even if you jack up the CTR of the banners and the amount paid per click, we still don't have a site making alot of money.

Comments and corrections are appreciated.

JakeJeck
06-02-2001, 02:53 PM
Of course you can also use free hosting + allclicks + an external traffic source(since it's doubtful you'll get bookmarkers) and make some decent money for zero cost except time.

pk
06-02-2001, 02:57 PM
do NOT think that a celeb site will make you rich! that's a wrong concept.

MikeJeffs
06-02-2001, 04:06 PM
I make okay money out of my celeb site considering the time I put in. I run a Britney Spears site and pay $15 a month hosting for my front page only.

Over the last month I've averaged 10,000 unique visitors per day. I cover my costs and time by:

My stats as of yesterday were as follows:
Allclicks: $10
Bulkclicks: $1
Netezines: $7 (this has almost halfed since yesterdays price decrease)

That makes me quite a nice profit considering my site is *almost* 100% self maintaining - all I have to do is check my scripts are running correctly and a few times a week redirect some traffic manually to topsites or new link partners etc etc.

I use the profit from that site to finace my celebrity topsite - which at the moment simply acts as a handy way to promote my site.

A lot of people don't like my site cos I have lots of blind links and a rather nasty exit window - but without putting in constant work I think its the only way to make a similar amount of money.

The other appraoch is to make several galleries per week - run a very clean site and make money through pay-per0signup affiliate programs... its a harder route to go through and when I've tried it I'm only had limited success.

Mike

Guava
06-02-2001, 10:13 PM
Just to verify here. You've made $18 since the beginning of June? That's almost 2 full days. Not bad for minimal effort after the initial setup.

------------------
Guava
NetMongol.com Free E-Mail @YourDomain.com (http://www.netmongol.com?geek)
Keep 100% of the Banner Space! For only $10 per month
NetMongol Affiliate Program (http://affiliate.netmongol.com) Paying $5 per sale and then $2 per month after that

jasperz
06-03-2001, 10:00 AM
I maintain several celebrity sites, including Celebrity Link (http://www.celebrity-link.com/). From my experience I can tell you that it is possible to make a profit from celebrity sites. Don't expect huge profits, but by using carefully chosen affiliate programs (e.g. selling posters works good) and using popups or popunders you should be able to cover your costs and make some profit (expect hardly any revenue from banners).

For my sites the bandwidth isn't much of an issue since I don't place celebrity pictures on my sites, but only links.

For the copyright issues: most poster affiliate programs allow you to place posters they sell on your site if you add a link to buy the poster. This allows you to place celebrity pictures on your site without violating copyrights and makes you some profit.

cybmike
06-03-2001, 02:31 PM
Cool you run Celeberty Link? I would add my britney spears site but it looks like it would get lost among the 300+ you have listed http://geekvillage.com/ubb/smile.gif

Mike
Sexy Spear Pics http://www.8op.com/britneyspear
Sexy Anna Kournikova http://www.annakova.com

sdarken
06-03-2001, 08:24 PM
Hi Jasper - Did you ever get your money from that autograph place?

JakeJeck
06-04-2001, 12:58 AM
I use allposters on my britney spears site.

I've sent 9,150 visitors to their site. I link britney spears, jennifer lopez and yasmeen bleeth posters.

I've gotten credit for selling 1 Dave Matthews Band poster lol http://geekvillage.com/ubb/smile.gif $1.20 commission.

Although my linking method doesn't say "Buy this poster" it says "click to enlarge".

Damn, I shoulda been sending that traffic to allclicks http://geekvillage.com/ubb/frown.gif

TSSR
06-04-2001, 05:11 AM
Hi All,

I started building celebrity site(s) at the beginning of this year (2001). I now have three up and running (one of which is in my signature below).

Current income from the sites is working out about $0.75 CPM. Hosting costs (per site) are $19.95 for 30Gb per month which I think is a pretty good deal. The busiest site gets about 10,000 page views per day - not sure about unqiues as the RAQ servers I host on don't give me this info (which is a pain).

Income is as follows (figures are approx).

Search Boxes (Various) : 45%
Banner Ads (ValueClick) : 15%
PopUps/PopUnders (PopUpTraffic) : 15%
Posters (AllWall,AllPoster) : 10%
Merchandise (Amazon) : 5%
Text Links (GoClick) : 10%

I suspect that the Search Box revenue is going to drop off soon so I am currently trying to increase the poster/merchandise income.

Currently all my sites operate well within their bandwidth limits but as traffic keeps building this will eventually become any issue but there are a number of ways of controlling this. Cookies (or Perl/CGI) methods to limit number of downloads per user per day for example.

The plan, at this stage, is to have multiple celeb sites up and running based on different layout templates but using similar (but not the same) content . I'm a VB programmer so the sites are created at the push of a button in about 3 minutes flat - data being pulled from an Access database and an archive of images. I reckon I could realistically manage about 10-15 seperate sites like this purely in my spare time.

Not sure if I will be able to give up the day job but things are heading in the right direction http://geekvillage.com/ubb/smile.gif

Best regards

TSSR

------------------
A sample of my work...

www.excellentpictures.com (http://www.excellentpictures.com)

MikeJeffs
06-04-2001, 06:18 AM
Guava - yeah, I've not made major changes to the site in nearly 2 weeks and I've been getting about $15-$20 a day.

Its all very well thinking its easy money... but it takes a lot of time to get to reasonable traffic levels. Although my site only took an evening to make - I was spending about 2 hours per night organising link exchanges, and juggling topsite traffic.

The trouble is that it is all inter-dependant. If your site goes down - or a key link exchange partner's site goes down... it can mess up your link placement on several other sites - which means you are back to square 1, and have to do all the work again.

If you have a rock solid site, rock solid link scripts and do things systematically I guess it could be very easy money - but its easy come, easy go - you can't depend on it.

LordBiO
06-04-2001, 08:21 AM
I run a pretty large celebrity network called eFanGuide.com and we have over 300+ celebrity sites, and get over 500,000 pages views a day. Our cost is around $.26 CPM but I only made $.12 CPM for May.

Now so far we have only really done banner ads. But at the end of May, we started with a search box and pop unders from Fastclick. So hopefully with that in place, we will be back in positive cash flow.

#1 I am losing money, but I run my site because I am such a big fan of entertainment in general so I enjoy what I do.

#2 We not really had a major problem in the past, we been contacted by the RIAA on occasion about certain files and Safesearching asked us to give them one of our domains to them. We complied and it was not really a big deal.

#3 I don't really track bandwidth usage but I have 3 servers and each have 200GB of bandwidth allocated to them. And we have never gone over.

torifan
06-04-2001, 08:47 AM
I'm struggling along with sportgirls.net. The best move I've made recently is to switch all my sites from a $450 hosting fee to $99 at rackshack.net. This covers up to 150G a month, of which I'm currently using about 100G (with about 40K impressions per day). If you want to run on a dedicated server this is the way to go. (Maybe I should get another one and offer to host some of you-all's sites). At $99, it's difficult to not make some money. I may now cutback on my use of Peel's popup ads which are very annoying but paying $1 CPM. Also, I'm getting concerned about ever getting paid by them, as they just sent an email announcing a change from net 60 to net 90. Not counting them, I make a few hundred with search boxes and search text links. I've never had success selling anything including posters. I can't even get signups to Ebay.

------------------
Dave
Searchprograms.com - 30+ searchbox programs rated and reviewed (http://searchprograms.com)
SportsGirls.net (http://sportsgirls.net)

cyrex
06-04-2001, 12:47 PM
thanks Czar,

Originally posted by Czar:
Cyrex, TSSR is very likely referring to Tera-Byte.com, which is a reliable provider of low cost, high transfer accounts within a shared environment:
http://www.tera-byte.com/hosting.html

MikeJeffs
06-04-2001, 02:28 PM
Remember that Tera-byte don't allow celebrity sites http://geekvillage.com/ubb/frown.gif

maxpower
06-04-2001, 03:11 PM
I have two sites on tera-byte.com. Tera-Byte is cheap but it is not any more reliable than other hosts of the same value.

Last week they turned off one of my sites because it was using too much CPU resources. It had three SSI calls on the main page. Now it only has one. Traffic was low that day too - maybe 2000 pageviews of the whole site???

These scripts are proven good as I have been using them for years with no complaints. If they were having problems with my puny site can you expect tera-byte to handle a 150 GB / month monster?

cyrex
06-04-2001, 11:15 PM
Hi,

Which hosting company do you use to get "$19.95 for 30Gb per month" ?


Originally posted by TSSR:
Hi All,

I started building celebrity site(s) at the beginning of this year (2001). I now have three up and running (one of which is in my signature below).

Current income from the sites is working out about $0.75 CPM. Hosting costs (per site) are $19.95 for 30Gb per month which I think is a pretty good deal. The busiest site gets about 10,000 page views per day - not sure about unqiues as the RAQ servers I host on don't give me this info (which is a pain).

Income is as follows (figures are approx).

Search Boxes (Various) : 45%
Banner Ads (ValueClick) : 15%
PopUps/PopUnders (PopUpTraffic) : 15%
Posters (AllWall,AllPoster) : 10%
Merchandise (Amazon) : 5%
Text Links (GoClick) : 10%

I suspect that the Search Box revenue is going to drop off soon so I am currently trying to increase the poster/merchandise income.

Currently all my sites operate well within their bandwidth limits but as traffic keeps building this will eventually become any issue but there are a number of ways of controlling this. Cookies (or Perl/CGI) methods to limit number of downloads per user per day for example.

The plan, at this stage, is to have multiple celeb sites up and running based on different layout templates but using similar (but not the same) content . I'm a VB programmer so the sites are created at the push of a button in about 3 minutes flat - data being pulled from an Access database and an archive of images. I reckon I could realistically manage about 10-15 seperate sites like this purely in my spare time.

Not sure if I will be able to give up the day job but things are heading in the right direction http://geekvillage.com/ubb/smile.gif

Best regards

TSSR

Czar
06-04-2001, 11:24 PM
Cyrex, TSSR is very likely referring to Tera-Byte.com, which is a reliable provider of low cost, high transfer accounts within a shared environment:
http://www.tera-byte.com/hosting.html


------------------
Czar NET-ADS (http://www.net-ads.com) - Online Advertising News & Reviews
All-4-Free Freebie Tree (http://www.all-4-free.com)
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