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kerplunk
05-27-2001, 05:30 PM
I was talking to my friend the other day and he says he gets around $0.85 CPM with them. Do you think that's true? I wish Burst would accept "chat sites". http://geekvillage.com/ubb/frown.gif

Czar, what do you usually get from them?

Czar
05-27-2001, 06:08 PM
It would be possible to generate $0.85 net CPM through Burst, though highly unlikely. Chances are, your friend is either running a low-traffic site (and thus serves less defaults as a proportion of his total inventory), or is attracting an above-average CTR on some of the CPC banners.

While I don't like disclosing exact amounts, this month I have personally been seeing returns in the range of $0.20-$0.40 net CPM on the above-the-fold banners, and significantly less than that on below-the-fold banners and buttons. This is with 5-figure pageviews/day, with all campaigns (except popups) selected.


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kerplunk
05-27-2001, 06:19 PM
Okay, thanks Czar.

Czar
05-27-2001, 08:03 PM
I should note that when Burst! publishers manage to secure a targeted campaign or two, their rates can quite easily advance to the levels mentioned by kerplunk's friend for the duration of that campaign, if large enough.

Unfortunately, these seem to have been few and far between this year, at least in comparison to late 2000.


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Czar NET-ADS (http://www.net-ads.com) - Online Advertising News & Reviews
All-4-Free Freebie Tree (http://www.all-4-free.com)
HEADLINES.com.au (http://www.headlines.com.au) - News for Aussies!

Ex
05-28-2001, 12:03 AM
Totally agree with Czar here. I'm serving 5 figure page views daily with net CPM way less than what you guys/girls have mentioned.

A targetted campaign can increase your net CPM like 4 - 10 folds, but its highly unlikely.

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Ex
Anime Genesis dot Com (http://www.anime-genesis.com) - Anime Entertainment Channel
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