View Full Version : Yahoo's Ad Ache

03-11-2001, 04:03 AM
By now, most of you would have heard about Yahoo's recent announcements - the most significant of which were the resignation of Tim Koogle from his position as CEO and the reduction of Yahoo's earnings estimate for the year.

There has also been a great deal of talk during the past few days as to what this means for the industry as a whole. The most unfortunate result of which seems to be a slowing in the rate at which traditional advertisers are moving online.

For a roundup of these and other issues relating to the announcement, I recommend that you all check our CNET's special feature here:

The upside for indies is that our smaller scale enables us to be bailed out of financial misery by one or two direct-sold campaigns. Our smaller size also gives us more room to move as far as hosting expenses and revenue-generating experiments are concerned.

There still isn't a huge amount of blue sky on the horizon for the industry at large, however.

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