View Full Version : Search Engine Visibility is Your Site's Lifeline

02-20-2009, 07:30 PM
As I mentioned earlier, the problem that Web Programmers (http://www.intellixmedia.com/web-development.htm) visitor faced when her site was redesigned was that it no longer appeared in search engine results even when relevant terms were used for searches.

The problem in her case was that her site relied exclusively on a JavaScript navigation menu. Apart from the links generated by the JavaScript menu, there were absolutely no other links on her site pointing to other pages within the site. Since search engines bots can't interpret JavaScript (at least not at this time, to my knowledge), they could not follow any links and could thus only index her main page. As a result, her pages were not listed in searches for her keywords (since only the main page was indexed), leading to a drastic drop in visitors.

This is a problem fairly easily fixed (for example, one way is to create a site map and add a normal link to it from the main page), but it illustrates one of the most important issues a real-world website faces: search engine visibility. If your site is not listed in the search engines, you're not going to be able to get many visitors, if at all. Without visitors, you're obviously not going to be able to achieve your purpose for the site.

Designing a site that is search engine ready is a lengthy topic, so I am not even going to try to address it here. If you are interested to know more, you can find some general principles for making your site search engine ready by perusing the articles listed on: http://www.thesitewizard.com/sitepromotion/index.shtml

This article is about the importance of factoring usability and search engine readiness into your web design. Usability is important because it improves the chances that your site will help you accomplish your purpose. Search engine visibility is crucial because without it, you will get few visitors. Plan with these two aspects in mind, even as you look into the appearance of your site, and your design will go far in helping you achieve the goals for your site.

02-21-2009, 06:40 AM
I found the same article in this website:
is it written by you. Please let us know.