CPA and CPL costs

[msf_neu]

I just bought some ROI tracking software, and for the first time I can accurately track CPA and CPL costs, as well as click-to-lead conversion and lead-to-sale conversion.

I'm curious to know what other folks see for click-to-lead conversions and what the average CPL is on a PPC campaign.

Any data would be greatly appreciated.

[BlazeBox]

I reckon that would vary greatly depending on what you are promoting.

If you are selling $2,500 notebook computers, I would reckon the effective CPL you would be paying for new customers through PPC engines would be much higher compared to the effective CPL you would pay for contestants in a free-to-enter contest.

I think, in order to have this answer questioned clearly, you might want to give the bunch here some more information on what you are looking to promote :D

HTH,
Mike