View Full Version : Year on Year Trends (2000-2001): CPM, Revenue, Traffic

01-02-2002, 12:29 AM
I just worked out some year on year trends for some important variables over all my websites for the years 2000 and 2001. This is what I found:

Trend from 2000 to 2001

CPM down 60% (shows how tough 2001 was :bash: )

Traffic up 64% (thank goodness for that :) )

Revenue down 31% (not too bad considering)

Lets hope 2002 is a good one :D

Have the other geeks seen similar trends?

01-02-2002, 08:29 AM
My trend

CPM, can't comment first time I've used it this year extensivley.

Traffic up 140%

Revenue up by 16%

Although revenue is up, it's still dam small

01-02-2002, 11:11 PM
You're lucky Furton..

After being so well in 97,98,99,

My traffic went up like 50%

revenue however went down like 60%.....because I depended too much on advertising. Well now, its time to change.

01-03-2002, 08:21 AM
I have been very lucky this year, and next year should be a lot better, loads of new games coming out and I have sites for them just waiting to run those targeted Amazon CPA ads for pre-orders:)

01-03-2002, 09:36 AM
CPM CRASHED from the year 2000 of atleast $10.00 CPM down to $1.00 by the end of last year.

Traffic stayed about the same.

Revenue crashed from around $90,000 to $20,000.

01-04-2002, 05:04 AM
It is interesting so far to see the variation in everyone's experiences. Sad to see that even large increases in overall traffic are not making up for the drop in the ad market.

Also, I was probably not clear enough about what I was referring to as CPM. The measure I used is similar to the effective CPM being discussed in another thread. For my example I have done this:

total yearly revenue
_____________________ x 1000

total yearly unique visitors

which is sort of an overall per visitor CPM performance measure for your website. I find it useful as an aggregate metric for how my site is performing over time.

It would be good if we could give it an acronym :)