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Old 04-03-2001, 10:26 AM   #1
RivalQuest
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Question Brain Dead AOLosers

I checked some of burstmedia's new campaigns and one is geo targetted for the USA. But, it excludes traffic from AOL.

Is this an even greater trend in surfer segregation. Companies are beginning to see that traffic from Aol is useless. But if AOL starts selling high speed connections on broadband what then?

I think web traffic will eventually be targetted to high and low income users. Geo targetting is the beginning of this. Soon, particular neighbourhoods will have certain types of ads.

Low income = Entertainment ads, gambling ads.
High Income = Realestate, Mercedes etc.

It's the beginning of web segregation.
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Old 04-03-2001, 10:32 AM   #2
Strider
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It has nothing to do with the quality of traffic that comes from AOL. The problem is, geotargeting does not work with AOL customers. No matter where you live, you will appear to be from Virginia if you are logged onto the AOL network. Ad networks have been trying to tackle this for years but no one has been successful. So, in order to effectivly use geotargeting, many ad networks simply block AOL users from viewing there geotargeted campaigns.

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Old 04-03-2001, 10:49 AM   #3
Robert from SI
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I love AOL traffic....

They spend $$$.
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Old 04-03-2001, 10:58 AM   #4
RivalQuest
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It's good to know that SI supports AOL surfers. Robert, your programs just keep getting better. Please don't segregate on traffic.
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Old 04-03-2001, 12:16 PM   #5
Astrodragon
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Lightbulb

I have no experience selling banner ads to AOL users. However, last year when I got a DVD player, I received 5 free dvd movies with it. The selection was awful though. So I put them on ebay. They all ended up being bid up and sold at prices higher than it would have been if they had just bought them at a store. The point?

4 out of 5 had AOL email addresses. http://geekvillage.com/ubb/smile.gif
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Old 04-03-2001, 12:21 PM   #6
sterlingbeck
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Just to second what Robert said, AOL users are more likely to purchase things online/signup for your pay per lead offers. I've consistently found the same results, heck Netsetter recently dropped all traffic save AOL users from it's per lead program.

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Old 04-03-2001, 12:25 PM   #7
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Many AOL users are newbies and you'd be surprised how many are older surfers getting online for the first time.

Theses people have disposable income and are not afraid to spend money on the internet.
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Old 04-03-2001, 01:30 PM   #8
Knut
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I've also noticed that AOL'ers are more likely to sign up for my "general audience / entertainment" type newsletters :-)
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Old 04-03-2001, 03:54 PM   #9
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I've found that most older surfers seem to be afraid to spend online (you're not getting my credit card number, sonny), though I do agree that AOL users do generally have a lot of disposable income.
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Old 04-03-2001, 04:22 PM   #10
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For my www.ebookcompiler.com stuff, I'm talking a lot of credit card orders. Of course, for this type of product, it tends to be more experienced surfers, especially webmasters.

I've only had a couple of people, ever, say they don't want to pay by CC cos they don't trust the Internet

I've had a small % (probably less than 1%) of people pay by money order cos don't have a credit card.

None of this is especially surpsing, but what is surprising, is that I've had far more people tell me afterwards it was their first ever purchase on the Internet. Think about it - it seems a good % of surfers, and webmasters at that, have never purchaed anything online.



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Old 04-03-2001, 04:50 PM   #11
wsz
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Quote:
Originally posted by sterlingbeck:
Just to second what Robert said, AOL users are more likely to purchase things online/signup for your pay per lead offers.

Perhaps one issue there is that many AOL users are relatively new to using the 'Net that there is more novelty with signing up for things like email newsletters. They haven't yet reached the point of receiving lots of annoying/time-wasting email, so they are more willing to give out their real address.

The more experienced users may be more suspicious (e.g. "If I submit my address, will it be sold to pr0n spammers?"), and more inclined to question whether a particular newletter is really worth their time.

Also, the new users on AOL haven't seen enough banners to start mentally filtering them out, and are more likely to click out of curiosity. And "trick" banners with fake error messages or, "You Have A Message," or, "Click Here For A Million Dollars," etc, etc, probably get a lot of clicks from those people, although I suspect that that same confusion might adversely effect conversion ratios.

As far as sales, perhaps the newer users might buy for novelty value, without considering whether it would be cheaper and more convenient to just go buy that CD, book, etc, in a physical store. Also, as Robert said, those who are first getting online at an older age (maybe more attracted to the apparant simplicity of, "just-insert-the-AOL-50-free-hours-promo-CD") are more likely to have disposable income, and, just as importantly, *credit_cards*.


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