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Old 03-31-2001, 12:31 AM   #1
Registered User
Join Date: Mar 2001
Location: Ann Arbor, Michigan, USA
Posts: 13
Post Amazing Media and casino ads

This morning, I happened to be breezing past my site's main page, and noticed that Amazing Media's banner was an ad for a casino.

Whoa. I really don't want to have those on my site.

I wrote a polite letter to Amazing Media Ad Support, asking if it was possible to opt out of gambling ads.

Within the hour, Amazing Media replied, saying "Although we understand your concerns regarding your position and the visitors to your site, unfortunately, we do not have the capability to block specific ads from sites at this time."

So, that's the end of my experiment with Amazing Media; I deleted their ad code from my pages.

And since other CPM providers are not accepting sites these days, it's probably also the end of my experiment with CPM.

I'm back to ValueClick's CPC ads -- not very lucrative at 12 cents a click and 0.12% CTR.

But at least ValueClick has an opt-out for gambling, alcohol, and tobacco ads -- a feature that I appreciate, given my site's audience and my own position as an elected county commissioner.

Ads for casinos make money for some, certainly, and I have no argument with that. Lots of people enjoy visiting casinos, and that's okay too. But casinos and other gambling "providers" also prey ruthlessly on the addictions of certain people. Just about every male in my wife's extended family has/had a gambling problem.

I do give Amazing Media credit for answering my question promptly and honestly.
polygon is offline   Reply With Quote
Old 03-31-2001, 12:42 AM   #2

Join Date: Aug 1999
Location: Gold Coast, Queensland, Australia
Posts: 9,506

hehe. I just finished responding to this post at FreeWebspace.net, and now it's popped up at good old Geek/Talk. http://geekvillage.com/ubb/smile.gif

A quick cut-n-paste should remedy the situation:

"Your concern is valid, and it's one of the weaknesses of AmazingMedia and others who receive much of their inventory from third parties.

Nevertheless, since you're terminating your relationship with the firm amicably, you should be paid in full.

Oh, and you should experiment with the CPA managers such as CJ, Websponsors.com and Sponsorships.net, who offer you the choice to select exactly which advertisers you'd like to support, and who (in many cases) provide banner rotation facilities to support the management of these campaigns."

Czar is offline   Reply With Quote
Old 03-31-2001, 01:18 AM   #3
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Join Date: Mar 2001
Location: Ann Arbor, Michigan, USA
Posts: 13

Heh. Well, it's not *exactly* the same post; I did rewrite it a fair bit before putting it here. I didn't really know to what extent the two communities overlap.

I will look into the CPA ideas you suggested.
polygon is offline   Reply With Quote


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