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Old 03-07-2001, 05:22 AM   #1
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Join Date: Aug 2000
Location: UK
Posts: 131
Unhappy Unicast , any experience?

I got the readiness form and other related documents from this company, but it charges me 12,000 bucks to be accepted as a certificated partner.

12,000 bucks is kind of lots of money to webmasters, like me, so I wanna ask if any one here got some experience with unicast? How do your guys feel? Is it worth to pay 12,000 bucks to join them?

Czar, you got some information about this company?


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[This message has been edited by carven (edited 03-07-2001).]
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Old 03-07-2001, 05:38 AM   #2

Join Date: Aug 1999
Location: Gold Coast, Queensland, Australia
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I haven't used them as a partner, but have utilized their technology to a limited extent through Engage. Engage's 'superstitials' are powered by Unicast. These in particular loaded very rarely, but I get the feeling that this is due to the low number of advertisers that Engage had lined up, rather than to the technology itself.

I've noticed that Excite News uses Unicast popups, and that they load on a single pageview, quickly.

Personally, I like the technology. Their popups are small (250x250 - one of the new industry standards), load in the background are interactive and relatively entertaining. The firm has also gathered a wide range of support from ad firms and individual advertisers alike, so it could prove to be a profitable relationship if your site(s) is large enough to justify the huge setup fee.

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Old 03-07-2001, 11:18 AM   #3
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Location: Silver City, NM, US
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We used them with Go4media (back before they fell off their game) and were making $10CPM on them, which was about 3-4 times the banner campaign from the same advertiser. So if you've got the reach and can lineup the advertisers, it may well be worth it. Most definitely the size of your site is the biggest consideration.

I can tell you the popups were anything but small. They were much larger than 250x250. However, I know for a fact that they were great for branding and seemed to perform decent as far as CTR. Add to that the fact they're new and can display more of a message, and I'd think advertisers would like the idea.
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