Luna Network: January Report - geek/talk: Signature-free discourse for serious web publishers

Paperboy · 02-27-2001, 03:09 PM

Just got my January Luna Network report - I thought it might be down a little but I was shocked to see just how disappointing it was (34% sellout rate with a total just over 1/10th of my November figure, 1/4 of my December figure and barely enough to cover hosting costs).

After such a promising and lucrative start this is so disappointing - at least those forum members who got booted from the program should take a little heart that they aren't missing much. Hopefully the new code with pop ups and tower ads should improve things - fingers crossed.

I'd be interested to see how everyone else went in January - any increases from last month?

------------------
The Paperboy

**singloon** · 02-27-2001, 03:25 PM

same here - 35% sellout and net CPM down 75% from Dec 2000 figures

what's worse my ex-webhost burst.net/ultraspeedusa.com wrongfully charged my credit card for US$1200 http://geekvillage.com/ubb/eek.gif

what a fine mess i am in http://geekvillage.com/ubb/frown.gif

At least i have 4 - 5 months of hosting funds to last me through this period

------------------[*]Australian Neon Genesis Evangelion[*]film - writers - reviewers - reporters - designers[*]FanBuy.com indevelopment

JJJay · 02-27-2001, 03:39 PM

Yeah it was also a pretty bad month for me 34% sellout rate and the cpm was pretty low also. I'm still waiting to receive my new adcode. Do you guys know if the CPM paid for the tower ads is per impression or per unique visitor? If its per impression then that would be great. Regarding the pop up, how many are shown, onload and unload, 2?

robot · 02-27-2001, 03:44 PM

Same here, but I've been on a roller coaster some time. Now I think it's time for it to go UP.

**singloon** · 02-27-2001, 04:49 PM

i am still waiting for the new code for the ad jacket/tower ads as well ..

------------------[*]Australian Neon Genesis Evangelion[*]film - writers - reviewers - reporters - designers[*]FanBuy.com indevelopment

gbrott · 02-27-2001, 05:01 PM

I was really surprised - I noticed that January seemed to have a lot of "real" ads being run and I was expecting better than december.

One thing I was curious about - they run a lot of "About uBid" banners, even though they are uBid banners I don't think we get paid for them.

Anyone else surprised that they only sold 30%? I would have bet money it was more.

Paperboy · 02-27-2001, 05:02 PM

It will be interesting to see what sort of sellout rates About can get for the tower and popups - if it's half decent then I'm confident things should start to look up again. It will be interesting to see what is said during the upcoming conference call on Friday - unfortunately it will be very early Saturday morning here in Australia. I definitely think Luna should stop recruiting new sites until sellout rates improve.

------------------
The Paperboy

Paperboy · 02-27-2001, 05:06 PM

Gbrott

I know what you mean, there doesn't seem to be much of a correlation between the quality of the ads served and the figures at the end of the month. Some of my best months have consisted entirely of default looking ads like Beliefnet etc.

------------------
The Paperboy

robot · 02-27-2001, 05:16 PM

I think that you have to be careful when estimating sellout rates based on ads that you see. Ad targeting may show somwhat different results depending on your location and behavior. Also, I too suspect that some house ads may be a bit hard to recognize (ubid is probably an example).

I have often been surprised by results - but it has often been a happy surprise.

[This message has been edited by robot (edited 02-27-2001).]

mp3next · 02-27-2001, 06:51 PM

I just woke up from passing out and hitting the floor serving 1,000,000 impressions i made next to nothing.... i'm pretty upset about this, also i don't understand how luna could sit by and watch something like this happen....

oh yeah this is my first post... hey everyone sorry i had to start out on a unhappy note... =P

------------------

**Czar** · 02-27-2001, 07:22 PM

Welcome to geek/Talk, mp3next. http://geekvillage.com/ubb/smile.gif It's a pity it isn't under more pleasant circumstances.

It looks like the last of the reps for medium-sized sites has dropped. Luna seemed to be a stalwart during the past month, while Engage, Burst!, FastClick and Sonar all dropped their rates around them. http://geekvillage.com/ubb/frown.gif

I guess the surprise must have been escalated due to the fact that you can't track your stats on a daily basis.

Oh well, here's looking forward to the market pickup now that the IAB and others are starting to re-evaluate the banner model from a ground roots level. The challenge for those of us who want to continue making money from our sites will be to survive the next few months. Those who do should experience a solid, though gradual, rise in effective CPM rates.

------------------
Czar
Net-Ads - Webmaster Resource Center
iOnline Network

**Chazhound** · 02-27-2001, 08:57 PM

My sellout was 37% so they say...

My income dropped accordingly http://geekvillage.com/ubb/frown.gif

Chazhound http://www.FunnyPostcard.com

GuruChoc · 02-27-2001, 10:29 PM

Total 468x60 Impressions Served: 1,660,486
Total 468x60 Impressions Sold: 582,729
Total 468x60 Barter Impressions Accrued: 1,077,757

Simply stunning, covered 60% of my hosting costs http://geekvillage.com/ubb/frown.gif Come on Bluefish.

Arie · 03-02-2001, 06:43 AM

Yep, same here... 38% sell out rate, CPM -44% from December http://geekvillage.com/ubb/frown.gif

And the new code is a mess!

------------------
Regards,

Arie Slob,
InfiniSource, Inc.
http://www.infinisource.com
Internet & Windows Resources

sdarken · 03-02-2001, 07:51 AM

Anybody care to mention your overall CPM rates from Luna for January. Over or under 50c/CPM ?

[This message has been edited by sdarken (edited 03-02-2001).]

02-27-2001, 03:09 PM	#1
Paperboy Registered User Join Date: Nov 2000 Location: Perth, Australia Posts: 69	Luna Network: January Report Just got my January Luna Network report - I thought it might be down a little but I was shocked to see just how disappointing it was (34% sellout rate with a total just over 1/10th of my November figure, 1/4 of my December figure and barely enough to cover hosting costs). After such a promising and lucrative start this is so disappointing - at least those forum members who got booted from the program should take a little heart that they aren't missing much. Hopefully the new code with pop ups and tower ads should improve things - fingers crossed. I'd be interested to see how everyone else went in January - any increases from last month? ------------------ The Paperboy

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02-27-2001, 03:25 PM	#2
singloon Join Date: Jan 2000 Location: Brisbane, Australia Posts: 2,167	same here - 35% sellout and net CPM down 75% from Dec 2000 figures what's worse my ex-webhost burst.net/ultraspeedusa.com wrongfully charged my credit card for US$1200 http://geekvillage.com/ubb/eek.gif what a fine mess i am in http://geekvillage.com/ubb/frown.gif At least i have 4 - 5 months of hosting funds to last me through this period ------------------[]Australian Neon Genesis Evangelion[]film - writers - reviewers - reporters - designers[*]FanBuy.com indevelopment

02-27-2001, 03:39 PM	#3
JJJay Registered User Join Date: Feb 2000 Location: Dublin, Ireland Posts: 259	Yeah it was also a pretty bad month for me 34% sellout rate and the cpm was pretty low also. I'm still waiting to receive my new adcode. Do you guys know if the CPM paid for the tower ads is per impression or per unique visitor? If its per impression then that would be great. Regarding the pop up, how many are shown, onload and unload, 2?

02-27-2001, 03:44 PM	#4
robot Registered User Join Date: Sep 2000 Posts: 171	Same here, but I've been on a roller coaster some time. Now I think it's time for it to go UP.

02-27-2001, 04:49 PM	#5
singloon Join Date: Jan 2000 Location: Brisbane, Australia Posts: 2,167	i am still waiting for the new code for the ad jacket/tower ads as well .. ------------------[]Australian Neon Genesis Evangelion[]film - writers - reviewers - reporters - designers[*]FanBuy.com indevelopment

02-27-2001, 05:01 PM	#6
gbrott Registered User Join Date: Feb 1999 Location: ny,ny Posts: 94	I was really surprised - I noticed that January seemed to have a lot of "real" ads being run and I was expecting better than december. One thing I was curious about - they run a lot of "About uBid" banners, even though they are uBid banners I don't think we get paid for them. Anyone else surprised that they only sold 30%? I would have bet money it was more.

02-27-2001, 05:02 PM	#7
Paperboy Registered User Join Date: Nov 2000 Location: Perth, Australia Posts: 69	It will be interesting to see what sort of sellout rates About can get for the tower and popups - if it's half decent then I'm confident things should start to look up again. It will be interesting to see what is said during the upcoming conference call on Friday - unfortunately it will be very early Saturday morning here in Australia. I definitely think Luna should stop recruiting new sites until sellout rates improve. ------------------ The Paperboy

02-27-2001, 05:06 PM	#8
Paperboy Registered User Join Date: Nov 2000 Location: Perth, Australia Posts: 69	Gbrott I know what you mean, there doesn't seem to be much of a correlation between the quality of the ads served and the figures at the end of the month. Some of my best months have consisted entirely of default looking ads like Beliefnet etc. ------------------ The Paperboy

02-27-2001, 05:16 PM	#9
robot Registered User Join Date: Sep 2000 Posts: 171	I think that you have to be careful when estimating sellout rates based on ads that you see. Ad targeting may show somwhat different results depending on your location and behavior. Also, I too suspect that some house ads may be a bit hard to recognize (ubid is probably an example). I have often been surprised by results - but it has often been a happy surprise. [This message has been edited by robot (edited 02-27-2001).]

02-27-2001, 06:51 PM	#10
mp3next Member. Join Date: Feb 2001 Posts: 139	I just woke up from passing out and hitting the floor serving 1,000,000 impressions i made next to nothing.... i'm pretty upset about this, also i don't understand how luna could sit by and watch something like this happen.... oh yeah this is my first post... hey everyone sorry i had to start out on a unhappy note... =P ------------------

02-27-2001, 07:22 PM	#11
Czar Join Date: Aug 1999 Location: Gold Coast, Queensland, Australia Posts: 9,488	Welcome to geek/Talk, mp3next. http://geekvillage.com/ubb/smile.gif It's a pity it isn't under more pleasant circumstances. It looks like the last of the reps for medium-sized sites has dropped. Luna seemed to be a stalwart during the past month, while Engage, Burst!, FastClick and Sonar all dropped their rates around them. http://geekvillage.com/ubb/frown.gif I guess the surprise must have been escalated due to the fact that you can't track your stats on a daily basis. Oh well, here's looking forward to the market pickup now that the IAB and others are starting to re-evaluate the banner model from a ground roots level. The challenge for those of us who want to continue making money from our sites will be to survive the next few months. Those who do should experience a solid, though gradual, rise in effective CPM rates. ------------------ Czar Net-Ads - Webmaster Resource Center iOnline Network

02-27-2001, 08:57 PM	#12
Chazhound Join Date: May 2000 Location: Florida Posts: 438	My sellout was 37% so they say... My income dropped accordingly http://geekvillage.com/ubb/frown.gif Chazhound http://www.FunnyPostcard.com

02-27-2001, 10:29 PM	#13
GuruChoc Registered User Join Date: Sep 1999 Location: Parkinson, QLD, Australia Posts: 347	Total 468x60 Impressions Served: 1,660,486 Total 468x60 Impressions Sold: 582,729 Total 468x60 Barter Impressions Accrued: 1,077,757 Simply stunning, covered 60% of my hosting costs http://geekvillage.com/ubb/frown.gif Come on Bluefish.

03-02-2001, 06:43 AM	#14
Arie Registered User Join Date: Nov 1999 Location: Malta, Europe Posts: 292	Yep, same here... 38% sell out rate, CPM -44% from December http://geekvillage.com/ubb/frown.gif And the new code is a mess! ------------------ Regards, Arie Slob, InfiniSource, Inc. http://www.infinisource.com Internet & Windows Resources

03-02-2001, 07:51 AM	#15
sdarken Registered User Join Date: Sep 1999 Location: San Francisco Posts: 1,396	Anybody care to mention your overall CPM rates from Luna for January. Over or under 50c/CPM ? [This message has been edited by sdarken (edited 03-02-2001).]