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Old 01-31-2001, 02:29 PM   #1
aarvig
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Join Date: Feb 2000
Location: USA/Norway
Posts: 9
Angry Clear Blue Media

Just got the following e-mail from Clear Blue Media:

Dear Publisher,

The market for internet advertising has change dramatically over the past
few months, as I am sure you are aware. As the dollars spent on banner ads
decreases, there is more and more competition for fewer dollars. This has
created a problem for many ad networks catering to small publishers: It is
now possible to buy ad space on Yahoo!, Lycos, and many other large branded
properties at $1.00 CPM, therefore advertisers are much less likely to
purchase space on small-site aggregations such as Clear Blue Media's
network.

Clear Blue Media must adapt to the advertiser's needs. The Clear Blue Media
500 network was developed to meet this need, and we are continuing to
develop and market this network, as well as our wireless and out-of-home
advertising products.

Due to the decreased demand in our original Clear Blue Media network, we are
forced to dramatically reduce the size of the network to match advertiser
demand.

Effective at midnight EST tonight (January 31, 2001) we will no longer be
serving ads to your current ad code. Please remove all instances of Clear
Blue Media banner ad codes from your web pages as soon as possible. If you
are running Gobehinds you have received notice of the new codes and are
welcome to continue running them. You will be paid for all ads delivered
through midnight tonight, according to our regular pay-out schedule. You
will continue to have access to your statistics, and we will send 1099's to
you for 2000 and 2001.

We apologize for the inconvenience that this will surely cause, and we wish
you the best of luck in the future.

Sincerely

Philip A. Pennington
President, CEO
Clear Blue Media, Inc.

Anyone else got the same e-mail? It's not like it's going to affect my revenue stream too much anyway. For January I've sent them over 1 million impressions, and they've only shown 220,000 ads, of which 210,000 were CPC, for total revenues of $22.

The funny thing is that there's no mention in the contract about this - I wonder if they can actually do this. Any thoughts?
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Old 01-31-2001, 02:55 PM   #2
ASawley
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Unhappy

Same letter here. After the incredibly bad stats of the last two months, I was thinking of pulling them anyway. Just hastened the process.

Andrew http://www.lucytalk.com
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Old 01-31-2001, 03:32 PM   #3
demae
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Unhappy

They kicked me out too. I did not have very good CTRs with them, is one thing. But right now I'm using everyone.net's code anyway; better CPM there (although still bad...).
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Old 01-31-2001, 03:37 PM   #4
Strider
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Unhappy

I haven't used them in over 9 months so I thought the email was pretty funny, no big loss here http://geekvillage.com/ubb/wink.gif
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Old 01-31-2001, 03:40 PM   #5
malis
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Unhappy

I got the message too. I'm not surprised, as I had all but removed their code from all my pages for the past month as they were showing way too many default ads, and the ads they were showing were CPC with awful click-throughs.

Rick
http://www.webtowns.org/Webmaster_Re...ment_Services/
Advertisement services - listed, rated, reviewed
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Old 01-31-2001, 04:06 PM   #6
McP
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Unhappy

I had stopped using them since about august of last year. Their gobehind code is still active on some webpages, but their CPC/CPM were too low anyway.

McP

------------------
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www.webmask.com/vb/ - free virtual bookmarks
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Old 01-31-2001, 06:59 PM   #7
GuruChoc
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Unhappy

I got it too, stopped using the banners a couple of months ago, still using the go-behind until I get the about code. I saw a severe drop in the go-behind over the last few dyas, then I realised when I redid my frontpage I hadn't put the code in http://geekvillage.com/ubb/smile.gif
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Old 01-31-2001, 07:50 PM   #8
Czar

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Unhappy

Doh! I was just about to point out the irony that ClearBlueMedia were featured as the sole success story on Engage's site (for their use of Engage's Accipiter/AdManager serving software), but Engage went and changed their site design on me. Now the beaming review of CBM is nowhere to be found. http://geekvillage.com/ubb/frown.gif

------------------
Czar
Net-Ads: Get More Hits. Make More Money.
www.net-ads.com
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Old 01-31-2001, 08:50 PM   #9
sdarken
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Unhappy

I got dumped too. It's kind of ironic. During the middle of last year they asked me to do a phone interview with their local business newspaper to say how good CBM are. I was very complimentary about them. Perhaps the reporter would be interested in a followup interview...

By the way, isn't just great the way these companies think they can just give us 12 hour notices about these sorts of things. Like I don't have anything else to do tonight.....</rant>
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Old 02-01-2001, 04:16 AM   #10
a1022
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Question

You can now buy ad space on Yahoo for $1 CPM??? Is that true?
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Old 02-01-2001, 05:20 AM   #11
SGA
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Unhappy

I got it.
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Old 02-01-2001, 06:08 AM   #12
Robert from SI
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Unhappy

You can get ROS on many of the larger portals for $0.50.

I was offered ROS on one household name portal for $0.35. (100mm buy)


There is a reason it's priced at that level...
http://geekvillage.com/ubb/wink.gif
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Old 02-01-2001, 06:49 AM   #13
demae
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Unhappy

Quote:
Originally posted by Robert from SI:
I was offered ROS on one household name portal for $0.35. (100mm buy)

There is a reason it's priced at that level...
http://geekvillage.com/ubb/wink.gif
What is the reason?
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Old 02-01-2001, 10:15 AM   #14
denasio
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Unhappy

I've received it too! But they still owe me $500 for November and December! Will they ever pay??
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Old 02-01-2001, 11:12 AM   #15
Robert from SI
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Demae,

Because that traffic is worth exactly.....$0.35/1000

http://geekvillage.com/ubb/smile.gif


(what I'm saying is that the traffic is not valuable.)

I've never understood the cachet of being on Yahoo. Dollar for dollar I'd much rather be on AOL (more newbies...bigger spenders.
I'd be on Yahoo if it was the same price as other sites, but I certainly wouldn't pay a premium for it.
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