Webmaster Forum Rules | Posting Guide | Contact Us | Testimonials | Contributing Geek Program | Advertise on Geek/Talk
Welcome to the GeekTalk Webmaster Discussion Forums from GeekVillage.com

Click Here To Register. It's Free!

Go Back   geek/talk: Signature-free discourse for serious web publishers > YOUR REVENUE: Making Money On The Internet > Making Money with CPC and/or CPM Programs
User Name
Register FAQ Calendar Search Today's Posts Mark Forums Read

Thread Tools Display Modes
Old 11-24-2000, 11:52 PM   #1
Registered User
Join Date: Oct 2000
Posts: 7
Question Targeted or Higher CPC?

I was wondering what you guys think about this. I have been using CPC ad networks for awhile now but havent been making that much money because of my low CTR. Most of the ads arent targeted to what the site is about but i am making 20 cents per click. So, instead i am thinking about using Commission Junction. A lot of their programs are great but none have them have a high CPC. My question is, is is better to get a higher CPC but get less clicks OR have a lower CPC and get more clicks.
SJ is offline   Reply With Quote
Old 11-25-2000, 12:31 AM   #2
Registered User
sdarken's Avatar
Join Date: Sep 1999
Location: San Francisco
Posts: 1,396

You will make the most money with CJ if you find pay-per-lead or pay-per-sale programs which work well on your site. (ie: find something of great interest to your site's visitors and promote it rather than just throwing up a banner). Typically the CPC programs pay very little per click and the rates for programs which are popular quickly get reduced down to nothing.

If you tell us what your site is, someone here might be able to suggest a couple of appropriate programs for you.

- Simon
sdarken is offline   Reply With Quote
Old 11-25-2000, 03:48 AM   #3
Registered User
Join Date: Sep 1999
Location: UK
Posts: 171

sdarken is right, I use CJ and a couple of others and make most of my money on pay-per-lead and pay-per-sale. They are highly targeted and I make far more than I would getting paid by the click. In fact, my CPM rate works out to be very high.
webstuff4free is offline   Reply With Quote
Old 11-25-2000, 03:22 PM   #4
Registered User
Join Date: May 2000
Location: Los Angeles, CA, USA
Posts: 315

Whichever makes you the most money. Try them both for a week, the one that earns the most should be obvious.

Sterling Beck
23d Networks
sterlingbeck is offline   Reply With Quote
Old 11-25-2000, 03:30 PM   #5
Registered User
Join Date: Oct 2000
Posts: 7

Well, the problem that i am having is that i have a low CTR and a low traffic (100 uniques daily). If only one person out of 1000 visitors clicked and joined the program, i would of made 50 cents for 10 days. That would take me quite a few months until i actually get a check.
SJ is offline   Reply With Quote
Old 11-25-2000, 08:04 PM   #6
Registered User
Join Date: Aug 2000
Location: Newport, AR
Posts: 101

Look at it like this:

You get 100 uniques per day, hopefully you can get 1 lead from a good CJ program. There are alot of freebie/contest ones that pay around $1.50. That would be 1.50 a day, times 30 days in a month, you would make $45. That would be enough to pay your server bills and put some gas in the car.

I can't remember what CJ's minimum is right off, and I'm not gonna speculate. Someone will post what their minimum payout is.

If you look around, you can find a good paying program.

Heavily promote your site and get more traffic. That will get you more visitors, which (in theory) will get you more money.


patrickw is offline   Reply With Quote
Old 11-26-2000, 12:44 AM   #7
Registered User
suresk's Avatar
Join Date: Feb 1999
Location: Kaysville, UT
Posts: 959

The min. on CJ is $25

The real question to ask yourself is how much higher is the CTR compared to the CPC? Really what you are looking for is which one is going to make you the highest Net CPM, which is Clicks x Amount Per Click. Here's a quick, simple example:

Sponsor A pays 18 cents per click
Sponsor B pays 4 cents per click

Scenario 1:
Sponsor A's CTR is .25%, Sponsor B's CTR is 1.5%.
Sponsor B is better, @ 60 Cents CPM (15 Clicks x .04 CPC) than Sponsor A @ 40 Cents CPM (2.5 clicks x .18 CPC).

Scenario 2:
Sponsor A's CTR is .45%, Sponsor B's CTR is 1.2%.
Sponsor A is better, @ 81 Cents CPM (4.5 clicks x .18 CPC) than Sponsor B @ 48 Cents CPM (12 Clicks x .04 CPC).

Test them out, then compare the CTR and do a bit of math, and you'll have which one is better! Its quite simple really, I hope I haven't confused you more http://geekvillage.com/ubb/smile.gif


Spencer Uresk
spencer@uresk.net <A HREF="http://www.dailystarts.com" TARGET=_blank>
Daily Starts</A><A HREF="http://www.celebgrams.com" TARGET=_blank>

[This message has been edited by suresk (edited 11-26-2000).]
suresk is offline   Reply With Quote


Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is Off
HTML code is Off
Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
CJ eliminating all CPC programs on August 1 (confirmed) Kaycee Making Money with CPC and/or CPM Programs 16 06-03-2001 11:34 PM
I don't think Everyone.net is going CPC pmak0 Making Money with CPC and/or CPM Programs 6 09-28-2000 05:30 AM
Average CMP with CPC banners segmy Making Money with CPC and/or CPM Programs 2 09-10-2000 09:33 AM
Burst's Targeted Campaigns xor Making Money with CPC and/or CPM Programs 5 05-10-2000 10:04 AM
Good targeted CPC Program? mellow Making Money with CPC and/or CPM Programs 5 12-20-1999 12:42 AM

Please support our advertisers. They ensure our survival.

All times are GMT -5. The time now is 06:22 AM.

GeekVillage.com is copyright © 1998-2015 Curiosity Cave - Science gifts for clever kids. All rights reserved.
Powered by vBulletin® Version 3.7.4
Copyright ©2000 - 2019, Jelsoft Enterprises Ltd.