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Old 02-09-2000, 02:41 PM   #1
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Location: Kaysville, UT
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Lightbulb Banners best at BOTTOM of the page?

After reviewing stats, and watching other people use the Internet (ie, spying on them, but I didn't collect any personal information, don't worry http://www.very-cool-stuff.com/ubb/smile.gif ) I have come up with a stunning conclusion: Banners strategicly (I know I spelled that wrong) placed at the BOTTOM of a page attain about 2x the CTR of those on the top! Now, I don't mean 4 miles past the bottom of the content, and your results will probably vary. However, as an example:

I run Teknosurf ads on my site nearly 100% exclusively on the top. They get around a .37% CTR.

On the bottom of some pages, I've run Hitbox ads to track stats and make a few pennies as well. To my surprise, they get around 2.2% ctr, and I have NEVER personally clicked on them or enticed others to.

Exchange-It ads, which are also at the bottom of my pages and almost never at the top, get roughly the same CTR even though ads run on exchanges tend to be of less quality than those that are run through networks like Teknosurf.

I have also noticed this with several lead-based ads I have run, where I can track individual ads.

My question is this:

a) Has anyone else noticed this trend, or am I just weird?

b) Does anyone have a possible explanation for this? I think I have a good one, but I'm still working on it. I'll post it later tonight.

I'm anxious to hear what you guys have to say http://www.very-cool-stuff.com/ubb/smile.gif

Take care

Spencer Uresk
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Old 02-09-2000, 03:44 PM   #2
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Banner Exchange / Unpaid ads get a higher CTR in my experience.

I am getting a really good CTR on badly placed exchange-it ads on my site, but worse CTR on what I thought were more prominent paid ads. I've tried changed things around but it makes no difference.

I guess if you're an advertiser paying for clicks you'd probably want to put up ads, that won't get clicked much (branding ads) or ads that qualify clicks - only people who might buy something click.

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Old 02-09-2000, 04:01 PM   #3
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I think it is a psychology thing, and this does seem to be a valid arguement (somewhat).

Pretty much every website has an ad on the top. We hate these, and have learned to ignore them. (It's been quite a few years since the net got hot and ads became common place).

An ad placed in an odd position or dispersed throughout the site (or text ads here and there) will definitely get noticed more.

They may not be in a more physically prominent position, but our "inner spam filter" won't block em out.

Just my 2 cents...
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Old 02-09-2000, 04:17 PM   #4
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That may be valid WC, but I also tried this with offers and noticed the same trend, but again my site may just be weird http://www.very-cool-stuff.com/ubb/smile.gif

Babble: I think I agree with you on that part. Also, what I was thinking was this:

When you click a link and goto a page, your brain is expecting information about whatever it was you clicked on. Therefore, it is going to be concentrating more on the information that anything else around it. However, once you are done digesting the information on that page, your brain is no longer in "Seek" mode, and therefore more open to an advertisement. I don't know - maybe I'm just an idiot, but it seems fairly logical. I'm not a psychology major though, is anyone here ? http://www.very-cool-stuff.com/ubb/smile.gif

Just my thoughts http://www.very-cool-stuff.com/ubb/wink.gif

Spencer Uresk
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Old 02-10-2000, 03:25 AM   #5
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Location: Parkinson, QLD, Australia
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I have noticed my text based banner for allcicks receives about 150 clicks a day regardless, while my Imagenetworks and Valueclick remain at about 50-60 clicks on good days. I even tried putting a gfx around my banners to draw attention to them, but this had the opposite effect, and I get less clicks now http://www.very-cool-stuff.com/ubb/frown.gif
www.arcadeheaven.com if you want to see it.
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