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Old 02-12-2007, 10:48 PM   #1
Czar

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Question Adpepper's Aussie office - Any publisher feedback?

Hi all,

Earlier this week, Adpepper posted an announcement on Geek/Talk noting that they had opened a new office in Australia.

Since I'm one of the many Geek/Talk members who is based 'Downunder', I'd love to hear feedback from anyone who has dealt with the Aussie office (whether as a publisher or a media buyer).

Has anyone jumped on board yet?
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Old 02-21-2007, 10:17 PM   #2
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I'm not a publisher yet, but maybe by the end of the day. I have been exchanging emails with Adam and he has called me twice today to work out the best option for a mutual satisfactory solution.
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Old 02-22-2007, 08:54 AM   #3
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Best of luck with it, Jan. Let me know what experience you have with them if you decide to proceed.

Kind regards,
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Old 02-26-2007, 07:16 AM   #4
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Still proceeding here. Adam is a new recruit to the Aus office apparently and needs to keep checking back with the superiors. We got to a stage where I didn't have enough Aus traffic to proceed, so I enquired about the US traffic. He was going to put me in touch with the US branch. I suggested they work together so that ads would be served according to visitors. On checking with his superiors, that was the case anyway

So we have reached a stage where they are sending out a contract to be signed. Whatever happened to the "signup online"? If you were accepted, you were accepted.

The longer this goes on, the more confused I get.
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Old 02-26-2007, 07:42 AM   #5
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Thanks for the update.

Hopefully Adpepper Downunder will be able to streamline their systems as the office becomes better established.
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Old 02-26-2007, 04:16 PM   #6
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I use AdPepper on one of my sites and they, too, sent me a contract to sign and fax back, stating that their minimum time they would want to work with me is 3 months etc... sure, the downside is that it will take longer for you to actually grab the code, but then again you must also consider AdPeppers side of view: for one, they can be more selective as to whom they want to work with and they can also rest assurred that they have active publishers over a certain period of time. I can imagine some people signing up with tons of ad networks, trying them out for a few days and later on deciding which one to use. Good for revenue purposes, bad for the ad network
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Old 02-27-2007, 06:06 AM   #7
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s.herzig, how are you finding the program?
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Old 03-20-2007, 07:12 AM   #8
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They have had my contact for six days and all the enthusiam that the Aus office had is gone all off a sudden. I emailed them a bit ago to see what the delay is. s.herzig, how do they pay you? Seems my "rep" is tossing up between direct deposit and cheque each time I talk to him. They have my bank details and now it is back to cheque I think the Aussie office needs a bit of work on communication between the offices around the world.
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Old 03-21-2007, 09:02 AM   #9
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Hi Jan,

Sorry, I didn't see your replies until now. To be very honest, I'm not all too impressed with AdPepper, here's the story:

I started using them for my US and Canadian traffic only (468x60, 120x600 and pop-unders). The eCPM was relatively good in the beginning, but dropped very soon to 0.07 (euros) (and yes, that's the combined ecpm with the pop-unders!). Being used to yieldmanager rates and being fed up of having to complain about annoying errorsafe pop-unders (some of you may know this story), I stayed with them and wanted to convert my european traffic as well.

Unfortunately, AdPepper was not able to merge these two things together. I now had 2 accounts, one for european traffic and one for american. Never mind that, but the rates were ludicrously low in europe as well, resulting in monthly revenues that are not worth mentioning.

Then I stopped using pop-unders because apparently (this is what I heard from visitors of the site) they were bombarded with pop-ups, although they were supposed to be frequency capped on a 24h basis. Some of these pop-ups also seemed to be annoying. Anyway, long story, short summary: the eCPM dropped to 0.01, clearly, relatively unacceptable.

The service side of things isn't too good either, but it has gotten better. In the beginning I had several issues with the pop-unders and advertisers I didn't like (there is no manual exclusion of these anywhere), and I sometimes did not get an answer from my account rep, and after mailing him 2 weeks later, I merely got a "sorry, must have overlooked your email" reply. It also took a bit to convince these people to actually look at the situation I described them (e.g. unethical banners, banners launching pop-ups, etc) ("It's not our fault!"). As you can imagine, I was tempted to jump into my car and drive off to Nuernberg, the location of their head offices, which is not too far away from munich, where I live.

I did recently have a problem with popups being launched from banners, but this issue was resolved within a few days. Yes, that's slow, but better than before.

Apparently their rates are much better with larger ad sizes such as 728x90. I am currently re-designing said page, including space for these larger banners, and I hope to see a bit of a higher eCPM then (mind, the click through and conversion rates aren't that bad actually), otherwise I will have to have another look around.

Payment has always been prompt, got a nice overview of the earnings at every end of the month as well. They pay me via PayPal, but I wanted that since the beginning already.

All in all: not the best network perhaps, but then again, there are so many low paying ad networks nowadays. If you're not accepted into tribal, fastclick or casale, your chances of getting a huge ecpm are very small.

It's lucky I have a lot of direct advertising clients though. They keep me motivated ;-)
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Old 03-21-2007, 07:07 PM   #10
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Thanks for your amazingly detailed feedback, s.herzig.

Though I've not yet used AdPepper, I'm very surprised to hear that they didn't perform well for you even on European traffic. They've been one of the bigger names specialising in European traffic during the past few years.

Thanks again for this information.
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Old 03-22-2007, 01:41 AM   #11
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Quote:
Originally Posted by s.herzig
If you're not accepted into tribal, fastclick or casale, your chances of getting a huge ecpm are very small.
I was planning on replacing the fastclick code with the adpepper one Hopefully it isn't jumping from the frying pan into the fire.

Thanks for the thorough update
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Old 03-22-2007, 02:26 AM   #12
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No problem at all ;-)! And I will definately update this thread once I have tried out the other ad formats, which should be in no more than 2-3 weeks!
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Old 03-27-2007, 07:45 AM   #13
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Quote:
Originally Posted by Jan
I'm not a publisher yet, but maybe by the end of the day. .
Meanwhile, 5 weeks later........waiting on Germany to send the code for me to the Aussie office. I really think they should stabilise their system to make it easier for publishers to join. The system as it is certainly has me doubting whether to proceed or not.

Adam has joined and apparently will respond some time soon.
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Old 03-27-2007, 07:54 AM   #14
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Thanks for continuing to report about your experience, Jan. Hopefully our new member will help to shed light on AdPepper's plans for this new office and whether or not this experience will be typical for new publishers.

Welcome in advance to Adam.
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Old 03-30-2007, 08:46 AM   #15
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I think I will put this in the too hard basket. A call from Adam after receiving the faxed contract indicated I should receive the code last Friday, a later call said it should be before this Friday. If it takes this long to even get setup, I hate to think how long it will take to resolve any issues that may arise later.

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