Yahoo Publisher Network is banning publishers - geek/talk: Signature-free discourse for serious web publishers

**Larwee** · 02-01-2006, 01:27 PM

Yahoo has been rather selective in selecting publishers for beta testers. But right now they are mainly interested in United States publishers with United States traffic. They want as little international traffic as possible. They would consider no international traffic to be ideal. The advertisers in the beta are United States based and interested in United States traffic.

Here is the e-mail that Yahoo has been sending in larger quantities recently.

Quote:

We have terminated your Yahoo! Publisher Network beta account for breach of the Terms and Conditions and/or Program Policies. Your breach includes but may not be limited to sending traffic from users located outside the United States, in violation of Section 11(l) of the Terms and Conditions. In accord with Section 6(a), we will not include such amounts in your payment. We have refunded amounts generated from the non-US users to our advertisers and will pay any remaining amount owed to you in accord with the Terms and Conditions.

Yahoo won't pay for the interenational traffic they didn't like, but they will still pay other money owed to them.

No, Yahoo didn't send that e-mail to me.

Some believe that Yahoo will allow some international traffic but will ban those with what they consider too much international traffic, and they really don't like it when there is an unusually large percentage of clicks from international traffic.

Gogi · 02-01-2006, 02:48 PM

Thing that makes me say "Umm"...
What's the problem with international trafic? Don't they have a possibility to show default banners specified by publishers?

Bondings · 02-01-2006, 03:04 PM

They are in beta phase and only have ads for the USA. They allow a small amount of traffic from other countries, but not much.

It shouldn't be hard to install something like phpAdsNew and only show the Yahoo ads to visitors from the USA.

Also, apparantly, banned publishers will get back into Yahoo when they open their network for international publishers/ads. (at least that's what I heard about it)

dognose · 02-01-2006, 05:08 PM

Hmm. I see they tried to send a payment today, but it errored out " Check Error - State Unknown"
I'm not sure if they mean a problem with my billing address, or some weird state in the program?? ?

**Larwee** · 02-01-2006, 05:31 PM

dognose that is actually common and it is a good thing even though it sounds strange. That is the wording before a payment is received.

**Czar** · 02-04-2006, 11:20 PM

Poor Yahoo. This isn't going to help their tech cred.

Unless these publishers are being banned for other reasons and having Yahoo use the international clause an an excuse, YPN really should have simply placed geotargeting limits on the system. They could still test commercial placement in the US that way, while throwing in some branding ads, PSAs or publisher-selected defaults to fill international inventory. That way, they not only keep beta publishers happy (ie, good word of mouth on boards like this), but they passively encourage publishers to impose server-side geotargeting themselves, in the knowledge that Yahoo won't pay them for non-US displays.

As it stands, this round of terminations is likely to make advertisers nervous about Yahoo's ability to geotarget and to accurately control zones through their new platform, while also leaving some beta publishers with a bad aftertaste that could turn them away from the program for months.

esoomllub · 02-07-2006, 12:18 PM

IMO, they've been beta long enough now to handle geotarteting in some manner other than booting sites that are generating too large of an international traffic percentage.

I've all but pulled YPN from my sites for now as the 3 times I ran their ads for a couple weeks they were not providing relevant ads. On my recipe sites, I never once saw an add relating to food.

I actually expect them to drop me for lack of impressions.

Googledaily · 02-08-2006, 01:57 AM

so yahoo is basically saying

Dear international beta testers, thank you for joing the beta testing program, with your help, among others, we now feel confident that our system is working an intended.

P.S. Your account has been terminated because we really don't need you anymore so we won't bear with your international traffic now. See ya.

**Larwee** · 02-08-2006, 02:30 AM

Welcome to Geek/Talk, Googledaily.

I hope you enjoy being a member of the community.

Googledaily · 02-08-2006, 09:26 PM

Quote:

Originally Posted by Larwee

Welcome to Geek/Talk, Googledaily.

I hope you enjoy being a member of the community.

Thanks Larwee.

dave989 · 02-09-2006, 11:16 PM

It's a very poor way of doing business. They take on publishers even if they have international traffic. They then find out that they have to much and then kick them out of the program. This is bad because the publishers have to then go though the whole of their site and change all the ads again.

On another forum, someone new that they had quite a bit of international traffic so they phoned yahoo up in person and asked them "will I get banned and loose my money for the amount of international traffic I have". The staff at Yahoo said "do not worry, your account won't be banned". A few days or weeks later his account got banned due to the amount of international traffic. He then contacted them about this and they said "don't worry your account is still going to be banned but you will still get your earnings pay with all the international traffic deducated and refunded back to the advertisers.

This is not a good way to handle business...

alexplank · 02-11-2006, 09:47 AM

YPN is very responsive to publishers concerns. When a publisher signed up for the BETA, he agreed that he wouldn't give too much international traffic. YPN offers telephone support to high earning clients and I really like the fact that their employees read and post on forums like digitalpoint's.

ticksoft · 02-11-2006, 04:25 PM

Yahoo use what was Overture and I've tried that recently. It offers little in the way of geotargeting - pretty sure the only option you have to geotarget the adverts is when you first sign up for an account.

Yahoo doesn't seem to think in the same global terms as Google, I would compare Yahoo more to Amazon in the way I see them working.

**Larwee** · 03-23-2006, 08:26 PM

Yahoo hasn't given any details, but Yahoo representatives have said in public that Yahoo is working on something to help publishers to avoid showing YPN ads to visitors outside the United States since they do not want the ads to be shown to them. The Yahoo Publisher Network beta is for publishers with mainly United States traffic.

Many publishers have said they are having problems or it is too difficult for them to try to eliminate the traffice from outside the United States. As a result, Yahoo says they are going to try to help.

Yahoo didn't say when they will have this in place other than they will do it as soon as possible.

02-04-2006, 11:20 PM	#6
Czar Join Date: Aug 1999 Location: Gold Coast, Queensland, Australia Posts: 9,488	Poor Yahoo. This isn't going to help their tech cred. Unless these publishers are being banned for other reasons and having Yahoo use the international clause an an excuse, YPN really should have simply placed geotargeting limits on the system. They could still test commercial placement in the US that way, while throwing in some branding ads, PSAs or publisher-selected defaults to fill international inventory. That way, they not only keep beta publishers happy (ie, good word of mouth on boards like this), but they passively encourage publishers to impose server-side geotargeting themselves, in the knowledge that Yahoo won't pay them for non-US displays. As it stands, this round of terminations is likely to make advertisers nervous about Yahoo's ability to geotarget and to accurately control zones through their new platform, while also leaving some beta publishers with a bad aftertaste that could turn them away from the program for months. __________________ Czar Follow Geek/Talk's Twitter Feed to stay up to date with new discussion threads and online ad industry highlights. Important GeekVillage Links: Home \| Rules \| Posting Guide \| Report Trouble \| Feedback \| Advertise on GV

02-07-2006, 12:18 PM	#7
esoomllub Join Date: Jun 2002 Location: Virginia Posts: 76	IMO, they've been beta long enough now to handle geotarteting in some manner other than booting sites that are generating too large of an international traffic percentage. I've all but pulled YPN from my sites for now as the 3 times I ran their ads for a couple weeks they were not providing relevant ads. On my recipe sites, I never once saw an add relating to food. I actually expect them to drop me for lack of impressions. __________________ Kent Daily Niche Alert \| Richmond SEO Company \| Android Tips, Products, and Reviews

03-23-2006, 08:26 PM	#14
Larwee Join Date: Nov 2004 Location: St. Louis, Missouri USA Posts: 3,015	Yahoo to help stop ads being shown outside USA Yahoo hasn't given any details, but Yahoo representatives have said in public that Yahoo is working on something to help publishers to avoid showing YPN ads to visitors outside the United States since they do not want the ads to be shown to them. The Yahoo Publisher Network beta is for publishers with mainly United States traffic. Many publishers have said they are having problems or it is too difficult for them to try to eliminate the traffice from outside the United States. As a result, Yahoo says they are going to try to help. Yahoo didn't say when they will have this in place other than they will do it as soon as possible.

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02-01-2006, 02:48 PM	#2
Gogi Registered User Join Date: Nov 2001 Location: St.-Petersburg, Russia Posts: 111	Thing that makes me say "Umm"... What's the problem with international trafic? Don't they have a possibility to show default banners specified by publishers?

02-01-2006, 03:04 PM	#3
Bondings Registered User Join Date: Dec 2004 Location: Belgium Posts: 282	They are in beta phase and only have ads for the USA. They allow a small amount of traffic from other countries, but not much. It shouldn't be hard to install something like phpAdsNew and only show the Yahoo ads to visitors from the USA. Also, apparantly, banned publishers will get back into Yahoo when they open their network for international publishers/ads. (at least that's what I heard about it)

02-01-2006, 05:08 PM	#4
dognose Registered User Join Date: Jan 2005 Posts: 195	Hmm. I see they tried to send a payment today, but it errored out " Check Error - State Unknown" I'm not sure if they mean a problem with my billing address, or some weird state in the program?? ?

02-01-2006, 05:31 PM	#5
Larwee Join Date: Nov 2004 Location: St. Louis, Missouri USA Posts: 3,015	dognose that is actually common and it is a good thing even though it sounds strange. That is the wording before a payment is received.

02-08-2006, 01:57 AM	#8
Googledaily Registered User Join Date: Feb 2006 Posts: 5	so yahoo is basically saying Dear international beta testers, thank you for joing the beta testing program, with your help, among others, we now feel confident that our system is working an intended. P.S. Your account has been terminated because we really don't need you anymore so we won't bear with your international traffic now. See ya.

02-08-2006, 02:30 AM	#9
Larwee Join Date: Nov 2004 Location: St. Louis, Missouri USA Posts: 3,015	Welcome to Geek/Talk, Googledaily. I hope you enjoy being a member of the community.

02-09-2006, 11:16 PM	#11
dave989 Member. Join Date: Feb 2006 Posts: 39	It's a very poor way of doing business. They take on publishers even if they have international traffic. They then find out that they have to much and then kick them out of the program. This is bad because the publishers have to then go though the whole of their site and change all the ads again. On another forum, someone new that they had quite a bit of international traffic so they phoned yahoo up in person and asked them "will I get banned and loose my money for the amount of international traffic I have". The staff at Yahoo said "do not worry, your account won't be banned". A few days or weeks later his account got banned due to the amount of international traffic. He then contacted them about this and they said "don't worry your account is still going to be banned but you will still get your earnings pay with all the international traffic deducated and refunded back to the advertisers. This is not a good way to handle business...

02-11-2006, 09:47 AM	#12
alexplank Registered User Join Date: Jan 2006 Posts: 16	YPN is very responsive to publishers concerns. When a publisher signed up for the BETA, he agreed that he wouldn't give too much international traffic. YPN offers telephone support to high earning clients and I really like the fact that their employees read and post on forums like digitalpoint's.

02-11-2006, 04:25 PM	#13
ticksoft Registered User Join Date: Apr 2001 Posts: 71	Yahoo use what was Overture and I've tried that recently. It offers little in the way of geotargeting - pretty sure the only option you have to geotarget the adverts is when you first sign up for an account. Yahoo doesn't seem to think in the same global terms as Google, I would compare Yahoo more to Amazon in the way I see them working.