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Old 12-27-2005, 04:08 PM   #1
Larwee

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Default GoDaddy Super Bowl 2006 ad problems

This thread from last year was about the television ads Go Daddy was going to have on television http://www.geekvillage.com/forums/sh...threadid=26242 in case you want to take a look at that thread.

GoDaddy stretched the limit in the commercial that was shown and only one was shown because of a lot of viewer complaints and complaints from NFL executives even though a second GoDaddy commercial was scheduled.

That problem was with the Fox television network. Now Go Daddy is having problem with censors from ABC television which will broadcast the 2006 Super Bowl.

GoDaddy is very successful and has lots of money to spend on costly television Super Bowl ads. However the National Football League and television networks wants the ads to be appropriate for everyone from young children all the way up to the very old. They don't want anything that might remind people about the famous Janet Jackson "wardrobe malfunction."

GoDaddy may not be able to have the type of advertising they want and that could change their Super Bowl plans, but they hope to again have some expensive Super Bowl advertising.

http://www.informationweek.com/news/...leID=175700427
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Old 12-28-2005, 12:24 AM   #2
Czar

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Judging by what Bob has been saying in his blog since last year, Go Daddy would no doubt be thrilled if their ads were again banned. They received vastly more coverage as a result of their ad being banned, with the controversy that ensued, than what they would have gained from having an additional 30 seconds of screen time for their forgettable cheerleader/court room satire.
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Last edited by Czar; 12-28-2005 at 12:25 AM.
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Old 01-18-2006, 12:52 AM   #3
Larwee

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The Go Daddy Super Bowl ad problems continue with reports that the National Football League (NFL) will review any commercial that ABC television approves for GoDaddy to be shown during the Super Bowl telecast.

Go Daddy is still trying to get a commercial approved by ABC. So far the ABC television network has rejected 10 commercials that Go Daddy has submitted for approval. GoDaddy says it is still working with ABC in hopes of getting a commercial approved for the telecast.

As Czar mentioned, this publicity is drawing extra attention to GoDaddy. If the commerical is approved more people are likely to more closely watch it than would have without the extra attention. Even if it doesn't make it more people are still being made aware of Go Daddy as a result of the controversy.

http://www.adweek.com/aw/national/ar..._id=1001847309

Last edited by Larwee; 01-18-2006 at 12:55 AM.
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Old 01-19-2006, 10:17 AM   #4
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Well godaddy is looking to improve thier dominance with thier superbowl ads. But abc has not approved that yet and time is running out. See https://www.godaddy.com/gdshop/press...5Fhdr=&ci=5157
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Old 01-21-2006, 07:12 PM   #5
Larwee

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Default GoDaddy expects deal with ABC television

GoDaddy founder Bob Parsons founder says he expects to reach a deal with ABC over the Go Daddy commercial for the Super Bowl telecast. He said it could be reached next week.

Being able to drag this out for a while is helping GoDaddy receive a lot of extra publicity from the news media, so Bob Parsons might not be all that upset. So far ABC has rejected 12 ads submitted to it by Go Daddy.

Here is an article with more details. It contains one error. The Super Bowl rotates between the networks that carries the games during the regular season. Last year it was on FOX, and there were some problems associated with that commercial after it had been shown. The article mentions in error that it was on ABC last year.

http://www.eastvalleytribune.com/index.php?sty=57497
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Old 01-28-2006, 12:28 AM   #6
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Default Rejected for the 13th time

Go Daddy had submitted their 13th ad to ABC for the Super Bowl and it was rejected just like the previous 12 were. GoDaddy founder Bob Parsons said they submitted their 14th as soon as they learned about the rejection of number 13. The deadline for ad approvals for the Super Bowl is Tuesday, January 31, 2006, so they are going to be cutting it close and this could be the last one they will have a chance to submit and get approved by the deadline.

Bob Parsons says he is pleased with the media attention this has attracted, but he said it is no publicity stunt. That's what he said. There will some who don't believe him.

If the commerical does get approved a lot of people are going to pay more attention to it than they would have otherwise because of all of the media attention it has attracted by being rejected so many times.
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Old 01-28-2006, 05:53 AM   #7
Czar

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Default Re: Rejected for the 13th time

Quote:
Originally posted by Larwee
Bob Parsons says he is pleased with the media attention this has attracted, but he said it is no publicity stunt.
Call me cynical, but that's one of the funniest thing he's ever said.

It's not as if it's impossible to create a clever and witty ad that's also within broadcast acceptability guidelines. 13 rejections from a company who boasted about how much they loved being banned last year is no accident. Execs at ABC are no doubt not amused at all by GoDaddy choosing to use them as pawns in this publicity game.
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Old 02-02-2006, 07:11 PM   #8
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Default Commercial approved

The suspense is over. The 14th try was the charm. The Go Daddy commercial has been approved by ABC television to be shown during the telecast of Super Bowl 40 on Sunday, February 5, 2006.

There are people who are still wondering why GoDaddy didn't submit a commercial sooner that would have been approved and that they did this to get extra attention.

As a result of all of this, a lot of people are going to be watching for the Go Daddy commercial and they will likely pay very close attention to it. Will Bob Parsons try doing it this way again for the next Super Bowl.

ABC not only approved the commercial, and Go Daddy only had plans for one spot, but they made them an offer for a second spot. These 30 second commercial cost about 2 million 600 thousand dollars each, so Go Daddy will be paying about 5 million 200 thousand dollars to advertise during the Super Bowl.

The first Go Daddy commercial will be the second commercial in the 6th break. That should be late in the first quarter or early in the second quarter.

The second GoDaddy spot (evidently the same commercial) will be the first commercial in the 16th break, and that should be early in the 4th quarter.

http://losangeles.bizjournals.com/lo...0/daily41.html

Last edited by Larwee; 02-02-2006 at 07:18 PM.
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Old 02-02-2006, 09:41 PM   #9
Czar

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For those who are interested in playing along with GoDaddy's viral marketing effort, here's a break-down of all of the ads that were submitted and the reasons for their rejection:
https://www.godaddy.com/gdshop/super...se=%2B&ci=5478

The approved ad is also featured on that timeline. Not surprisingly, it plays up the fact that GoDaddy's ad have been rejected by two networks...But I'm sure the controversy was still completely unintentional.
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Old 02-03-2006, 11:46 PM   #10
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It is a time-honoured tradition in the advertsing industry. Banned In Boston!

Kewl... It is a big secret, hidden away from most people... heh-heh... Aren't you curious... Don't you wanna know and SEE what has been officially judged as just too, tooooo Naughty for the general public? Arent' you special?

Kind of an extension of the traditional teenage urge towards rock-n-roll, where a big part of the musician's job is to offend your parents (Marilyn Manson is really playing the same role as Elvis, or the now-geriatric Stones.)

Imagine the volume from the last time this scandal happened. The amazing number of screen-caps downloaded from The Janet Jackson Incident. I wonder how many adverts were shown next to those? Cha-Ching!
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Old 01-15-2007, 05:15 AM   #11
Czar

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Well, he's at it again. Bob has spent this week chatting on his blog about how the first two submissions he made to CBS for Godaddy's Superbowl 2007 ad have somehow, unpredictably, been rejected:
http://www.bobparsons.com/HannityCol...Rejection.html

He's hoping that the third will be accepted.

No doubt the appeal of the whole GoDaddy "too hot for TV" publicity grab is starting to wane, given that this is the third consecutive year in which more has been said about GoDaddy's rejected ads than their actual broadcasts. Still, this has started to become an irresisitably curious institution in the online marketing world. Maybe we'll be checking back in ten years from now to discuss what it was that got Bob banned for the twelfth consecutive year, while hoping that thirteen could be his lucky chance to produce something that is broadcast-friendly.
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Last edited by Czar; 01-15-2007 at 05:16 AM.
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