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Old 10-31-2005, 10:00 PM   #1
echang
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Default Which order to use for ad chain?

I am currently accepted to the following ad networks:

Tribal Fusion
FastClick
Gorilla Nation
Hurricane Digital Media

and I do not know which order I should place these ads in order to achieve the highest revenue possible. Maybe you guys can speak from your experiences? My web site is gaming-related. Thanks in advance.
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Old 11-01-2005, 02:36 AM   #2
Czar

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Although Gorilla specialises in entertainment and may be able to attract some quality branded campaigns for you if you place them well, I would personally rank the networks in the order that you've listed them at this time. That is, Tribal -> FC - > Gorilla -> HDM.

This is simply based on my prior experience with three of these four networks. Your mileage may vary.
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Old 11-01-2005, 12:24 PM   #3
masm50
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I would agree, as per usual, with Czar

Although if Gorilla Nation get some targetted buys as they sometimes manage with entertainment sites you might want to bump them up the order at that time.

Tim
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Old 11-01-2005, 07:47 PM   #4
echang
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Thank you for your informative responses. I will adjust Gorilla Nation's position if I see some targeted buys.
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