Webmaster Forum Rules | Posting Guide | Contact Us | Testimonials | Contributing Geek Program | Advertise on Geek/Talk
Welcome to the GeekTalk Webmaster Discussion Forums from GeekVillage.com

Click Here To Register. It's Free!

Go Back   geek/talk: Web publishing business discussion > YOUR REVENUE: Making Money On The Internet > Making Money with CPA Programs
User Name
Password
Register FAQ Calendar Search Today's Posts Mark Forums Read

Reply
 
Thread Tools Search this Thread Display Modes
Old 01-03-2005, 12:27 PM   #1
Larwee

GeekGuide
 
Join Date: Nov 2004
Location: St. Louis, Missouri USA
Posts: 3,015
Question What do you like about CPA programs?

I started a thread recently about things I hate about CPA programs and asked others why they hated them. I seem to have a bit of company with people who feel the same. Here is a link to that Geek/Talk thread http://www.geekvillage.com/forums/sh...264#post148264

In the thread I also mentioned that there was a time in which I made a living off CPA programs and I indicated I know there are people who do very well with them and with enough effort one can do very well with CPA/CPS programs.

Since there are things people hate about CPA programs and people who hate them, there must also be some people who really love CPA/CPS programs, so I decided to start this thread to attempt to get the thoughts of some of those people. So the following questions are directed to those people.

1. Why do you like CPA/CPS programs?

2. What do you feel are their good points?

3. Do you like them better than CPC or CPM programs?

4. If so, why?

I hope there will be as much interest from people who like CPA programs as there has been from people who hate them.

Last edited by Larwee; 01-03-2005 at 10:23 PM.
Larwee is offline   Reply With Quote
Old 01-08-2005, 01:12 AM   #2
Jack
I am a Contributing Geek. Are You?
 
Join Date: Aug 1999
Location: Northern Virginia US
Posts: 601
Default

1. Why do you like CPA/CPS programs?
Generally, they pay out a great deal more than CPC/CPM programs if you target them specifically. For example, building a site directly around one excellent program's niche (which I have done numerous times). These sites generally can make CPMs that are far higher than a general banner/popup network can provide.

2. What do you feel are their good points?
With CPC/CPM, you are required to meet the advertiser's objectives or they will stop the advertising anyway. Thus, you tend to see very low rates to compensate for the many sites which produce terrible results. With CPA, you get their straight objective and they pay you specifically for it. Thus, if you are an intelligent webmaster, you can make traffic buys to promote the program as an arbitrage situation. For example, Affiliate Program X generally makes about 45 cents per click. In this case, I would be willing to buy traffic up to around 30 cents to promote Affiliate Program X.

The real money in CPA comes from those who tailor sites specifically to the programs. There isn't as much money to be had from sites that aren't directly related to the product.

3. Do you like them better than CPC or CPM programs?
4. If so, why?
Definitely 100% yes. From 2001-2004, this was my only source of income (excluding direct sales to consumers from my own stores which are essentially a form of CPA anyway). The only reason I use any CPC at the moment is because of Adsense which I find to be a very good method of monetizing a web site. I don't think there would be anyway I would be willing to go with any CPM solution for any of my sites again. Like I said earlier, with CPM, you have the ineffective sites dragging down the highly effective sites. I would much rather be paid exactly what I should be paid by going the CPA route.
Jack is offline   Reply With Quote
Old 01-08-2005, 09:43 AM   #3
funtoon
Registered User
 
Join Date: Apr 2001
Location: India
Posts: 402
Default

I love CPA programms a lot I used to make just about a couple of hunder dollars with CPC, CPM program with my sites, but with targetted CPA programms its now a couple of thousand dollars.

But it can be frustating at times to find a program that really works with your site, Well for me normally if I try about 50 merchants and say only 1-2 might work (which again could take a couple of months for you to figure out) so I can say its a lot more work to find a good CPA program that might work for you.

Again be carefull with which network your CPA programm runs, I have found the same program to perform a bit better with different networks.
funtoon is offline   Reply With Quote
Old 01-09-2005, 01:42 AM   #4
firstmark
Registered User
 
Join Date: Jan 2001
Posts: 836
Default

1. Why do you like CPA/CPS programs?
I can use them as I see fit to sell highly targeted products to my site visitors. By being able to target and select things myself the ad itself can be appreciated by visitors more so than the standard cpm banner. In essence a good CPA ad is considered content by a site's visitors.

2. What do you feel are their good points?
Good points include the fact that one can choose to place some, a lot, or no CPA offers depending on what works for a particular content subset. By being able to run them as text links one can run all the usual ads one runs on a cpm basis and include the CPA offers in a text contextual review way as well. Rather the cpa converts or not the regular ads pay for the page they are on.


3. Do you like them better than CPC or CPM programs? CPM and CPC programs are a standard one can use on any pages with less worry. Some sites that lack real CPA targeted capabilities may have to use them more than other types of sites. CPA offers can be fit right in with CPA and CPM programs. If one only runs CPA programs as banners that rob a site of its regular CPM banner potential then the owner is probably not as wise in how to use CPA programs to begin with.
firstmark is offline   Reply With Quote
Old 01-11-2005, 01:18 AM   #5
Czar

Webmaster
 
Join Date: Aug 1999
Location: Gold Coast, Queensland, Australia
Posts: 9,507
Default

Another couple of points as to why CPA/CPS programs can prove more interesting than those adopting the CPM/CPC model, in certain circumstances:

1. Non-exclusivity
Whereas the effectiveness of CPM placements is seen to diminish where multiple creatives are placed on the same page, or where creatives are placed below-the-fold, CPA/CPS creatives may often be freely placed alongside creatives from other advertisers. Directory sites may feature a range of CPA links mixed in with standard listings, with varied placement options available. CPA links may also accompany CPM banner rotations as adjuncts to content or to occupy below-the-fold placements that may be seen to hold little value.

2. Flexibility
Since relationships under these models are driven by measurable and accountable results, vendors tend to relax placement terms and creative control when dealing with CPA. As a result, whereas it may be difficult to negotiate the placement of text links and other non-standard creative types under CPM and CPC schemes, direct marketers are often happy to have publishers showcase their CPA program via a variety of creative types. Publishers may also often develop their own creatives, or their own descriptions, and associate CPA links with reviews, contextual placement, etc.

3. Search Marketing
- Essentially, an affiliate marketer needn't even own or manage a website if he/she places CPA/CPS links directly into paid search systems such as those utilised by Google and FindWhat. While the implementation of new terms by Google will see this ability decrease to a degree as mini-sites again establish themselves at the forefront of the affiliate search marketing toolkit, this still reveals a strength of the CPA model.

4. Results
The bottom line talks. While the management of CPA/CPS links and search campaigns takes a lot of work until the right balance is found, it's not uncommon for affiliates to yield far greater effective CPM and effective CPC results through high-converting CPS programs.

See, not everyone hates CPA programs.
__________________
Czar

Follow Geek/Talk's Twitter Feed and Facebook Page to stay up to date with new discussion threads and online ad industry highlights.

Important GeekVillage Links: Home | Rules | Posting Guide | Report Trouble | Feedback | Advertise on GV
Czar is offline   Reply With Quote
Old 01-11-2005, 10:25 AM   #6
JP Sauve
Member.
 
JP Sauve's Avatar
 
Join Date: Mar 2000
Location: Ottawa, Ontario
Posts: 757
Default

When you earn on CPM, know that you're often getting the short end of the paycheck!

Most CPM networks have a large CPA inventory of campaigns, only you the affiliate are never told it's CPA. The network is paid on a CPA, but they back out the campaign to affiliates on an CPM rate averaged from all the CPA earnings of leads generated.

Now averages are nice for some affiliates, but not for others. If you have crappy traffic, you should be all over CPM deals since your traffic is unlikely to sign up for anything. If you've got good traffic, you're part of the driving force behind the CPA leads the network is generating as a whole. Problem is when the total revenue is divvied up by the network according to impressions and not which publisher generated the leads, the affiliate with the good traffic is getting short changed. The GOOD affiliate's earnings in part are going to the affiliate with the BAD traffic.

A real simple example is this. You run a campaign and get 10 leads from 1MM impressions. Another affiliate runs the same campaign for 1MM impressions and generates no leads. The network is paid on CPA for those 10 leads, but they average out the earnings and pay in a CPM rate to affiliates. So both affiliates gets paid for the equivalent of 5 leads (less the network's commission).

...and trust me as an owner of a network, I know there are plenty of affiliates out there with bad traffic that can't convert any clicks to a lead.

If you have at least average quality traffic, give CPA a try before you jump into CPM. I know people will recommend otherwise, but I'm not talking about Amazon or other programs that pay per sale, but affiliate programs that pay out on a free sign up. Completely untargeted campaigns like freebies and sweeps are what you should try first as they are the easiest to convert. Get a little experience under your belt and move towards affiliate programs that require more targeted traffic.
JP Sauve is offline   Reply With Quote
Old 01-12-2005, 10:47 AM   #7
yougotdeals
Registered User
 
Join Date: Apr 2004
Posts: 50
Default

About the only time i'd recommend a site owner who wants to captialize on his site traffic to use a CPM network over good CPA offers is if they want a hands off approach and don't want to bother with finding new offers and taking down old ones. The one benefit to CPM is that you really don't have to maintain it in any way, shape or form.

That being said, I still perfer CPA
yougotdeals is offline   Reply With Quote
Old 01-13-2005, 10:28 AM   #8
JP Sauve
Member.
 
JP Sauve's Avatar
 
Join Date: Mar 2000
Location: Ottawa, Ontario
Posts: 757
Default

Gotta add one more thing...

I love CPA advertising. I've always felt CPA ads allows me to control my own destiny. CPA advertising pays my mortgage, our cars, paid for my wedding and honeymoon back when I first started online, trips, retirement savings, the finer things in life... pretty much all from CPA.

So I'm a pretty good example CPA ads work.
JP Sauve is offline   Reply With Quote
Old 01-13-2005, 10:45 AM   #9
firstmark
Registered User
 
Join Date: Jan 2001
Posts: 836
Default

CPA ads require work and skill to implement well. A person running a CPA network saying they are proof CPA ads work really says nothing of substance.
If they wouldn't work for such an entity just who would they work for?
firstmark is offline   Reply With Quote
Old 01-14-2005, 10:37 AM   #10
JP Sauve
Member.
 
JP Sauve's Avatar
 
Join Date: Mar 2000
Location: Ottawa, Ontario
Posts: 757
Default

Quote:
Originally posted by firstmark
A person running a CPA network saying they are proof CPA ads work really says nothing of substance.
Well I could see how you might think that, but you're wrong. MaxBounty's only a year old this February. I've been working full time on the net for 5 or 6 years now, and have been earning CPA right from the start.

Here's some earlier pre-MaxBounty threads going back to 2001 where I recommend CPA, some of my first posts to this board.

http://www.geekvillage.com/forums/sh...&highlight=CPA

http://www.geekvillage.com/forums/sh...&highlight=CPA


And I think earning via CPA is actually quite a bit easier than any other model. Many CPA ads don't target a specific group, so you have a wide demographic you can plug your ads to. The easiest and best way is through a newsletter.

I run a humor newsletter, and plug freebies and sweeps. Humor and freebies aren't matching themes, but if CPA ads are general enough, they'll find clicks and generate revenue. Doesn't really matter what the theme of your site (or in particular newsletter). If you plug very general easy-to-sign-up CPA ads, you will earn.
JP Sauve is offline   Reply With Quote
Old 01-14-2005, 11:16 AM   #11
sactownpaints
Registered User
 
Join Date: Jan 2005
Location: sacramento
Posts: 2
Default making money with cpa/cpl programs

Self Promotion Snipped

Last edited by Jack; 01-14-2005 at 12:58 PM.
sactownpaints is offline   Reply With Quote
Old 01-18-2005, 06:18 PM   #12
firstmark
Registered User
 
Join Date: Jan 2001
Posts: 836
Default

CPA works if you know how to target and know how to sell things.
A person running a CPA network would be a master of this artform I imagine. So if they say it works it is no more relevant than a plumber telling you that putting in new pipes is easy. Sure its easy for them its what they do for a living.

Without CPM and CPC ads the content based internet as we know it would not exist. CPA ads can work for those who know how to implement them well I agree.
firstmark is offline   Reply With Quote
Old 09-09-2005, 02:37 AM   #13
jlwcashflow
Registered User
 
jlwcashflow's Avatar
 
Join Date: Sep 2005
Posts: 37
Default

Can anyone recommend references (other than the forum ) for someone starting out?
jlwcashflow is offline   Reply With Quote
Old 09-09-2005, 04:36 AM   #14
Larwee

GeekGuide
 
Join Date: Nov 2004
Location: St. Louis, Missouri USA
Posts: 3,015
Default

jlwcashflow, by your choice of words I think you are saying you want to know if there are sources to learn about CPA programs other than forums. But I'm not positive that is your question.

At the same time, forums are a very great source and possibly the best source. You get to read the words of people with a wealth of experience. You can read what they say based upon their experience and you get to read the words of different people.

In addition, the is a fast changing field. While there are things that might remain the same for years, including some important basics, there are also things that change. A forum allows you to keep up with and understand those changes.

There are books and ebooks on the subject. Often many of them promise more than they deliver. Sometimes they are written by people with a hidden agenda. Other times it isn't so hidden because they are trying to use their book or ebook to get you to join some program they have,

Give forums a chance. You can learn a great deal. There are many people who knew almost nothing at first who were able to learn a great deal through a forum and then went on to become very successful. So naturally I am going to suggest that you spend as much time reading Geek/Talk as well as asking questions for Geek/Talk members to answer. You might be surprised at how helpful this will be to you.

Also, to provide you a little help right now, here are two threads that are loaded with some very useful information.

Newbie affiliate program selecting tips http://www.geekvillage.com/forums/sh...threadid=26663

Keys to a successful site http://www.geekvillage.com/forums/sh...threadid=27074
Larwee is offline   Reply With Quote
Old 09-09-2005, 04:40 AM   #15
jlwcashflow
Registered User
 
jlwcashflow's Avatar
 
Join Date: Sep 2005
Posts: 37
Default

Quote:
There are books and ebooks on the subject. Often many of them promise more than they deliver. Sometimes they are written by people with a hidden agenda. Other times it isn't so hidden because they are trying to use their book or ebook to get you to join some program they have,
I should have explained myself better. I guess sometimes I feel like I need to pay for something in order to receive value. I wasn't trying to knock this or other forums...just looking for the meca. Thank you for your reply, I will hit up the links now.
jlwcashflow is offline   Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is Off
HTML code is Off
Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
What would make you fall in love with CPA programs? Larwee Making Money with CPA Programs 3 03-07-2006 08:13 PM
What do you hate about CPA programs? Larwee Making Money with CPA Programs 16 01-08-2005 07:37 PM
CPA Casino programs JP Sauve Making Money with CPC and/or CPM Programs 7 09-17-2001 02:30 PM
Will CPA, CPS, CPL programs allow you to advertise them in Newsletters? crackzjoe1 Making Money with CPC and/or CPM Programs 7 09-03-2001 01:08 PM

Please support our advertisers. They ensure our survival.

All times are GMT -5. The time now is 11:36 PM.


GeekVillage.com is copyright © 1998-2015 Curiosity Cave - Science gifts for clever kids. All rights reserved.
Powered by vBulletin® Version 3.7.4
Copyright ©2000 - 2020, Jelsoft Enterprises Ltd.