Ad Synergy - geek/talk: Signature-free discourse for serious web publishers

DougM · 11-02-2003, 12:46 PM

I have this idea re: affiliates and other banners. It is more related to marketing than anything else but I think this is the best forum. Here it is:

Suppose you had a site about one country, say... Japan. Lets say you advertised mainly with Burst and you liked the automation and stable revenue but want more (or even some) Japan/Asian related ads, so you devote some below the scroll space to affiliate ads from Commission Junction who has some Japan/Asian ads. Not a bad setup.

Now the idea and question for ad marketing types (or anyone).

I am seriously considering carrying only affiliate (CJ) ads (and AdSense). The reason, synergy, every ad on every page could be Japan/Asian related. Even if one ad paid poorly, or were loosely related, the overall effect of viewing only ads related to the site content might pick things up. I also just like the idea of seeing content related ads where I now see cell phones and sweepstakes. It would look more credible.

Am I headed for a cliff?

Steve_S · 11-02-2003, 01:25 PM

Sounds good to me and I can point you to our very own Geek Supreme member Edwin at:

http://www.tokyoconnections.com/

Does this space look familiar

Please note, although Edwin is currently doing what you propose he also sells adverts himself.

Edwin's profile:

http://www.geekvillage.com/forums/me...nfo&userid=102

HTH

DougM · 11-02-2003, 10:14 PM

Thanks for the little push Steve. That's all I needed.

11-02-2003, 12:46 PM	#1
DougM Registered User Join Date: Sep 2003 Location: Texas Posts: 663	Ad Synergy I have this idea re: affiliates and other banners. It is more related to marketing than anything else but I think this is the best forum. Here it is: Suppose you had a site about one country, say... Japan. Lets say you advertised mainly with Burst and you liked the automation and stable revenue but want more (or even some) Japan/Asian related ads, so you devote some below the scroll space to affiliate ads from Commission Junction who has some Japan/Asian ads. Not a bad setup. Now the idea and question for ad marketing types (or anyone). I am seriously considering carrying only affiliate (CJ) ads (and AdSense). The reason, synergy, every ad on every page could be Japan/Asian related. Even if one ad paid poorly, or were loosely related, the overall effect of viewing only ads related to the site content might pick things up. I also just like the idea of seeing content related ads where I now see cell phones and sweepstakes. It would look more credible. Am I headed for a cliff?

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11-02-2003, 01:25 PM	#2
Steve_S Join Date: Aug 1998 Location: Las Vegas, Nevada, USA Posts: 5,223	Sounds good to me and I can point you to our very own Geek Supreme member Edwin at: http://www.tokyoconnections.com/ Does this space look familiar Please note, although Edwin is currently doing what you propose he also sells adverts himself. Edwin's profile: http://www.geekvillage.com/forums/me...nfo&userid=102 HTH

11-02-2003, 10:14 PM	#3
DougM Registered User Join Date: Sep 2003 Location: Texas Posts: 663	Thanks for the little push Steve. That's all I needed.