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Old 07-24-2003, 04:36 PM   #1
LorenBaker
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Default How do you define Scum???

Would you describe Yahoo's Toolbar as scum for serving ads on your site?

Or is it just programs like NetZero/Gator/WhenU that serve different advertisements based on your content?
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Old 07-25-2003, 07:25 AM   #2
Czar

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I'm unfamiliar with Yahoo's toolbar. Do the ads appear only within the toolbar space itself, or do they interfere with or overlay the appearance of the site?
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Old 07-25-2003, 08:29 AM   #3
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Ok, I see. So if a browser platform/add on serves advertisements "over" your site (Gator/WhenU) or changes the appearance of your site (the Casino example), its considered scum ware.

Yahoo shows one ad on the toolbar itself. Its small and virtually unnoticable.

Google does not show any ads.

UCmore has link menus, but you must use their drop down buttons to see them and they stay in the browser "grey" area (not on the site).

Alexa serves ads.
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Old 07-25-2003, 09:12 AM   #4
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Scum is someone who forces me to look at an ad. Like popups that keep going until I have to shutdown to get them to stop. Scum is someone who changes my site using software like gator. Scum is someone who scripts an autoinstaller on that software. Scum is someone who takes over my computer for ANY reason and in ANY fashion.

Its MY computer, I am the only one authorized to use it.
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Old 07-25-2003, 09:21 AM   #5
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>Scum is someone who changes my site using software like gator

But does Gator REALLY change your site??

Don't they simply serve an ad on the browser of the user who is looking at your site?

I see where you're coming from, but I think we should differentiate between scum that changes appearance and scum that serves ads.

How about a scum list?

Funny thing is, from a media buying perspective, "scum" ads work wonders.
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Old 07-25-2003, 10:03 AM   #6
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Loren, maybe you can take a look at the Screen Captures Forum for an idea on how how some scumware/theftware changes your site
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Old 07-25-2003, 10:17 AM   #7
LorenBaker
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Thanks, I've checked these out.

It's disturbing how some of these actually hi-jack the links to the site.
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Old 07-25-2003, 10:19 AM   #8
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I admit to suffering from a certain amount of laziness on the subject of scumware. I let www.doxdesk.com figure it out for me.
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Old 07-25-2003, 12:13 PM   #9
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Scum apps aren't defined entirely according to website modification or the launching of competitive contextual ads. Apps that are distributed to users without their overt permission and that interfere with or hijack affiliate links can also fall into the definition; hence the labelling of scumware as 'theftware' on this site.

Some apps, for example, alter affiliate links or cookies so as to claim compensation for sales made, even when the buyer actually physically clicked on an affiliate link from an independent publisher's site.

There is a difference between scumware and adware. Adware can be perfectly legitimate, and the ad-supported Yahoo toolbar sounds as though it falls into this category. This remains a contentious issue, though, and water-tight definitions are hard to come by.

Unfortunately, "I know it when I see it" is often the tightest definition due to the rapid responsiveness of all four players in the exchange (media buyers, scumware tech players, merchants and publishers). There's no doubt, however, that parasitic apps such as Gator, WhenU and their buddies are abusing available technology through engagement in anti-competitive practices that deprive content authors and salespeople of revenues that are rightfully theirs.
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Old 07-26-2003, 08:10 AM   #10
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Red face

Czar wrote:

Quote:
Some apps, for example, alter affiliate links or cookies so as to claim compensation for sales made, even when the buyer actually physically clicked on an affiliate link from an independent publisher's site.
The idea of this infuriates me. Surely there must be some magical way to defeat their evil scheme and drive stakes in their cold cold hearts?

The first two ideas that come to mind:

* hiding the link in a Flash SWF file
* hiding the link on a different server
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Old 08-11-2003, 02:37 PM   #11
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I looked at that DoxDesk site and in my opinion some of the tools that they are listing would not fit the definition of scumware or theftware.

I think that we should be more careful in what we cast a negative shadow on.
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Old 08-11-2003, 04:22 PM   #12
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Natch, their are various definitions depending on who you are and what you are doing.

Mine for my site is this:

Any procedure, technology, or method which alters my site's "user experience" and or content.

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