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Old 12-28-2001, 12:00 AM   #1
Magic2K2
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Join Date: Sep 2001
Posts: 99
Default I need a program that will pay me for as many impressions as possible

About a week ago, I added a new feature to my site that rocketed my impressions per unique visitor form about 3.5 pages to around 10 pages. I thought this would be great for revenue, but all that happened with FastClick is they shot my defaults from about 35% to about 75%. I'm still showing about the same amount of banner impressions as I was before despite approximately quadrupling my impressions.

So, my question is: what program will pay me for all these impressions and not just show defaults?
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Old 12-28-2001, 12:22 AM   #2
Czar

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Join Date: Aug 1999
Location: Gold Coast, Queensland, Australia
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Default

Your best bet is probably to chain your defaults in order to maximise the number of paid impressions/user.

That is, keep the FastClick tags hard-coded onto your site, and have your FastClick defaults redirected to Burst or ValueClick, with their defaults in turn redirected to Advertising.com, Adtegrity, FocusIN, Amazon.com or an in-house program.

Just shoot off applications to as many reputable ad reps as possible, and then weigh and tweak your rotation until you find the best balance for your site.
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