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Old 12-10-2001, 02:25 PM   #1
Gogi
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Default Leads - where is the profit?

Hello,
Could you please explain me one thing - how do advertisers take profit from leads? For example, when a visitor sign ups for something free (chocolate, xbox, toilet paper, etc). What will advertiser do with this visitor to get money?
Moreover, I guess that such "freebies lover" will unlikely buy something from advertiser.
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Old 12-10-2001, 02:51 PM   #2
Lil_Red
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A lead is something an advertiser can use. They can sell it to another company, they can use it to send promotional material, etc.
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Old 12-10-2001, 04:53 PM   #3
mr_innovate
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Hi,

Those companies normally include some kind of condition when you sign-up for something free. This normally specifies that you agree to receive promotional messages from the company and/or their partners. The company then either sells, rents or maintains yours and 1000s of other addresses. I don't imagine it's a big margin business, but someone's got to do it

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Old 12-10-2001, 04:55 PM   #4
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Or they have other offers and co-regs attached to the signup for whatever they offer.
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