Is there a need for an International traffic program? - geek/talk: Web publishing business discussion

trafficguy · 07-15-2003, 05:55 PM

Just curious on your thoughts on if there is a need for an International traffic program? (Non-US traffic)

If there is, how would you like to see such a program structured?

Input always appreciated….

DarkBlue · 07-15-2003, 06:48 PM

If you are referring to Non-US but still English speaking traffic then I think you will find a lot of interested people. Advertisers who have products that do not require shipping would (in my opinion) love to pick up commercial English speaking traffic from countries like Australia (slight bias here) while not having to pay for the often more expensive US visitors. A move like this could price many more advertisers back into your market.

If you are speaking about paying for Non-English traffic. SIGN ME UP! If you can find advertisers happy to pay for visitors from China (whatever it pays) I'll be your first customer

trafficguy · 07-15-2003, 06:57 PM

Just to get more of a clarification on the international traffic. I am referring to Country specific traffic, meaning creative that will be translated to each Country. Not necessarily English speaking, although I’m sure that’s fine 2

firstmark · 07-15-2003, 07:44 PM

In my opinion there is demand for this.
There are adnetworks for Europeon language
sites at Adlink and elsewhere for example.
If one adnetwork would just broker and geotarget ads to networks or advertisers interested in traffic from certain countries I am sure many small to midsize sites would find this valuable.

Chinese traffic has to have value to someone in china.
It would not be time efficient or economical for small sites to sign up with 100 different programs to target 100 different countries. It would be too hard to reach a minimum payout level for all of them this way.
But if a broker did this and pooled traffic from many sites and ads from many networks it could be efficient and profitable for all parties involved if done right.

**Czar** · 07-15-2003, 10:00 PM

There's huge demand for this. In fact, I've personally been working on a product that serves this niche (which will debut in about five weeks), and I've interacted with a few other players who have a similar strategy in mind.

This is where the net can really set itself apart from some of the traditional media, by targeting by geography and/or language in an affordable manner, and doing so through a real-time tech-based solution rather than demanding that ad buyers work through an expensive media buying agency or locate appropriate publications with appropriate, verifiable, distribution demographics, etc.

Of course, almost all decent ad networks do support these types of features presently, but most limit their membership to publishers from a few select nations, and most charge exhorbitant fees for geotargeting and language-targeting options despite the fact that solutions such as Quova and language-detection systems are relatively inexpensive to employ these days.

FWIW, I'm only going to be dealing with banner and text link-based media, so somewhat uncontested opportunity will still exist in brokering geotargeted pops, redirects, search traffic (albeit Google has more-or-less cornered the market here in terms of larger buys), lead acquisition, etc. Also, I'm primarily going to be servicing the region (Australia, NZ, East Asia, etc), so there will remain a huge untapped market that US-based media players would be wise to explore so long as they can cover their bases sufficiently by actually landing campaigns from enough major global population centers to make the project workable.

Best of luck Rusty.

jnestor · 07-16-2003, 09:32 AM

I think the words I'm look for are: GOD, YES! .

I do well at monetizing US, Canada and UK but that still leaves some 20% of my traffic for which I earn little. I've tried without success to get into AdPepper to take the European traffic (though perhaps I should try again with my new bigger traffic numbers).

For me it's not worth targetting a country outside US, Canda, UK specifically (except for maybe Australia/NZ) since they individually don't add up to much. Still if I had a network that could take all the traffic outside the big 3 and make me something on it I'd jump on it in a second.

I've noticed actually that a couple of the ad networks seem to be trying to tackle the problem. GorillaNation resells AdPepper for Germany, France and maybe others. And 24/7 also seems to do some ads targetted outside the big 3. Still I seem to make very little off of them.

simhome · 07-16-2003, 10:19 AM

paypopup will pay traffic from any countries.

crazybone · 03-26-2005, 01:32 AM

I get a stack of traffic from South Korea - anything to help gain a cent from this would be well appreciated.

N_F_S · 03-26-2005, 11:14 AM

Well, speaking for my traffic stats, I would want to see some european networks(that includes all EU countries at least), that's where the big demand is. I tried Adpepper as well, but they declined me.

The problem with adpepper is that they are looking for sites completely targeted at EU , like 90% EU traffic. But for people who have like 20% of traffic coming from EU and thus these publishers are most likely to use it as a default since the main part is US/UK/Can/Aus there is no ad network out there for that. I would be very interested as well.

I can't say I have a lot of people coming from Asia though.

thegauntlet · 03-26-2005, 12:35 PM

I am testing a new ad company now. I just signed up with them yesterday and loaded the ad codes last night. The serve ads to all EURO countries aswell as all Asian countries. The claim to have no defaults and all CPM ads. I can't figure out how to generate a report for stats and ecpms but maybe in a few days i'll let you know. They don't offer pops or activex as they hate annoying media.

N_F_S · 03-26-2005, 02:49 PM

Quote:

Originally posted by thegauntlet
I am testing a new ad company now. I just signed up with them yesterday and loaded the ad codes last night. The serve ads to all EURO countries aswell as all Asian countries. The claim to have no defaults and all CPM ads. I can't figure out how to generate a report for stats and ecpms but maybe in a few days i'll let you know. They don't offer pops or activex as they hate annoying media.

Can you say a name of this company?

CPMNewbie · 03-26-2005, 11:29 PM

Doesn't RealTech, Buds, and RealCast support international traffic?

N_F_S · 03-27-2005, 07:50 AM

Quote:

Originally posted by CPMNewbie
Doesn't RealTech, Buds, and RealCast support international traffic?

Not in the way the European network would, I can speak only for buds they pay 5 cents for thousand imps

thegauntlet · 03-27-2005, 09:35 AM

Quote:

Originally posted by N_F_S
Can you say a name of this company?

I will check with the ad rep from the company. From what I gather, they aren't accepting sites on a full scale basis yet. I just logged into my DART account with them, and my stats show I only sent them non US traffic as I set it up that way in PHP Ads New. I only gave them 468x60's. They serverd 107,118 ads yesterday (saturday) and the average CPM came out to .26 cents. I don't know if thats good or bad. There is a 60/40 or 65/35 split so my ecpm comes to under .20 cents. I'll find out if I can mention these guys. I have now only used them 1 full day. I can't give them my thumbs up or anything like that. I would like to see if I get paid too.

CPMNewbie · 03-27-2005, 11:25 AM

I am making more than .10 CPM from both Realtech and Realcast. Do not use Buds, but it seems there are already companies that buy some european traffic.

07-15-2003, 05:55 PM	#1
trafficguy Join Date: Jun 2001 Location: Woodland Hills, CA, USA Posts: 199	Is there a need for an International traffic program? Just curious on your thoughts on if there is a need for an International traffic program? (Non-US traffic) If there is, how would you like to see such a program structured? Input always appreciated…. __________________ UpSellit.com - Save your sales from Shopping Cart Abandonment. Rusty ICQ: 35650217

07-15-2003, 06:57 PM	#3
trafficguy Join Date: Jun 2001 Location: Woodland Hills, CA, USA Posts: 199	Just to get more of a clarification on the international traffic. I am referring to Country specific traffic, meaning creative that will be translated to each Country. Not necessarily English speaking, although I’m sure that’s fine 2 __________________ UpSellit.com - Save your sales from Shopping Cart Abandonment. Rusty ICQ: 35650217

07-15-2003, 10:00 PM	#5
Czar Join Date: Aug 1999 Location: Gold Coast, Queensland, Australia Posts: 9,507	There's huge demand for this. In fact, I've personally been working on a product that serves this niche (which will debut in about five weeks), and I've interacted with a few other players who have a similar strategy in mind. This is where the net can really set itself apart from some of the traditional media, by targeting by geography and/or language in an affordable manner, and doing so through a real-time tech-based solution rather than demanding that ad buyers work through an expensive media buying agency or locate appropriate publications with appropriate, verifiable, distribution demographics, etc. Of course, almost all decent ad networks do support these types of features presently, but most limit their membership to publishers from a few select nations, and most charge exhorbitant fees for geotargeting and language-targeting options despite the fact that solutions such as Quova and language-detection systems are relatively inexpensive to employ these days. FWIW, I'm only going to be dealing with banner and text link-based media, so somewhat uncontested opportunity will still exist in brokering geotargeted pops, redirects, search traffic (albeit Google has more-or-less cornered the market here in terms of larger buys), lead acquisition, etc. Also, I'm primarily going to be servicing the region (Australia, NZ, East Asia, etc), so there will remain a huge untapped market that US-based media players would be wise to explore so long as they can cover their bases sufficiently by actually landing campaigns from enough major global population centers to make the project workable. Best of luck Rusty. __________________ Czar Follow Geek/Talk's Twitter Feed and Facebook Page to stay up to date with new discussion threads and online ad industry highlights. Important GeekVillage Links: Home \| Rules \| Posting Guide \| Report Trouble \| Feedback \| Advertise on GV

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07-15-2003, 06:48 PM	#2
DarkBlue Registered User Join Date: Jul 2002 Posts: 53	If you are referring to Non-US but still English speaking traffic then I think you will find a lot of interested people. Advertisers who have products that do not require shipping would (in my opinion) love to pick up commercial English speaking traffic from countries like Australia (slight bias here) while not having to pay for the often more expensive US visitors. A move like this could price many more advertisers back into your market. If you are speaking about paying for Non-English traffic. SIGN ME UP! If you can find advertisers happy to pay for visitors from China (whatever it pays) I'll be your first customer

07-15-2003, 07:44 PM	#4
firstmark Registered User Join Date: Jan 2001 Posts: 836	In my opinion there is demand for this. There are adnetworks for Europeon language sites at Adlink and elsewhere for example. If one adnetwork would just broker and geotarget ads to networks or advertisers interested in traffic from certain countries I am sure many small to midsize sites would find this valuable. Chinese traffic has to have value to someone in china. It would not be time efficient or economical for small sites to sign up with 100 different programs to target 100 different countries. It would be too hard to reach a minimum payout level for all of them this way. But if a broker did this and pooled traffic from many sites and ads from many networks it could be efficient and profitable for all parties involved if done right.

07-16-2003, 09:32 AM	#6
jnestor Registered User Join Date: Aug 2001 Posts: 473	I think the words I'm look for are: GOD, YES! . I do well at monetizing US, Canada and UK but that still leaves some 20% of my traffic for which I earn little. I've tried without success to get into AdPepper to take the European traffic (though perhaps I should try again with my new bigger traffic numbers). For me it's not worth targetting a country outside US, Canda, UK specifically (except for maybe Australia/NZ) since they individually don't add up to much. Still if I had a network that could take all the traffic outside the big 3 and make me something on it I'd jump on it in a second. I've noticed actually that a couple of the ad networks seem to be trying to tackle the problem. GorillaNation resells AdPepper for Germany, France and maybe others. And 24/7 also seems to do some ads targetted outside the big 3. Still I seem to make very little off of them.

07-16-2003, 10:19 AM	#7
simhome Member. Join Date: Sep 2002 Posts: 77	paypopup will pay traffic from any countries.

03-26-2005, 01:32 AM	#8
crazybone Registered User Join Date: Mar 2005 Posts: 4	I get a stack of traffic from South Korea - anything to help gain a cent from this would be well appreciated.

03-26-2005, 11:14 AM	#9
N_F_S Registered User Join Date: Sep 2004 Posts: 146	Well, speaking for my traffic stats, I would want to see some european networks(that includes all EU countries at least), that's where the big demand is. I tried Adpepper as well, but they declined me. The problem with adpepper is that they are looking for sites completely targeted at EU , like 90% EU traffic. But for people who have like 20% of traffic coming from EU and thus these publishers are most likely to use it as a default since the main part is US/UK/Can/Aus there is no ad network out there for that. I would be very interested as well. I can't say I have a lot of people coming from Asia though.

03-26-2005, 12:35 PM	#10
thegauntlet Registered User Join Date: Oct 2004 Posts: 515	I am testing a new ad company now. I just signed up with them yesterday and loaded the ad codes last night. The serve ads to all EURO countries aswell as all Asian countries. The claim to have no defaults and all CPM ads. I can't figure out how to generate a report for stats and ecpms but maybe in a few days i'll let you know. They don't offer pops or activex as they hate annoying media.

03-26-2005, 11:29 PM	#12
CPMNewbie Registered User Join Date: May 2004 Posts: 303	Doesn't RealTech, Buds, and RealCast support international traffic?

03-27-2005, 11:25 AM	#15
CPMNewbie Registered User Join Date: May 2004 Posts: 303	I am making more than .10 CPM from both Realtech and Realcast. Do not use Buds, but it seems there are already companies that buy some european traffic.