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Old 06-17-2003, 01:07 PM   #1
masm50
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Join Date: May 2001
Location: UK
Posts: 822
Default Default chain order

How do you guys chain your defaults?

I'm currently with Burst, Fastclick, FocusIn, Valueclick, Zonify, Joetec, *****, Compact Banner

I currently have Fastclick as my primary, with most defaults going to Burst, and the remainder from Fastclick, and the defaults from Burst split pretty equally among the rest.

The question is basically - Is it better to go
Burst -> Fastclick

OR

Fastclick -> Burst

As these are my two main networks

Cheers

Tim
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Old 06-17-2003, 09:18 PM   #2
Czar

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Default

Personally, I use FastClick as a primary and Burst as a secondary on the sites that both support. I gather that this doesn't make a huge difference, though, since both are so closely comparable as far as banners go. In fact, one could argue that placing Burst first increases a site's chance of landing a targeted campaign simply since the creatives are assured priority of placement.

If you can get into TribalFusion, run them first so as to avoid having to decide. Otherwise, the decision depends on which you prefer, and whether you use Burst's popup creatives, which could perhaps interfere with those from FastClick if Burst's code is prioritized.
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