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Old 11-15-2001, 02:39 PM   #1
rbacal
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Default Google adwords yeah or nay

Anyone out there have any experience advertising via Google adwords in conjunction with sales of products or services?

Thinking of giving it a try, but want to know from more experienced folks.
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Old 11-15-2001, 02:50 PM   #2
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I don't have personal experience with Adwords but I have read more negative experiences than positive ones. The 2 main reasons for this are:

1. You pay per-view, not per click
2. The ads are way over on the right and are less likely to be noticed that the search results.

The nice thing about the Adwords program is that you can sign up for very small amounts of advertising so go ahead and try it out but then try spending similar amounts on PPC search engines (such as Overture and FindWhat) and see which gives you better value for your money.

Personally, I would rather pay for visitors, not for views.

If you want to read more about other people's experiences, try a search for "adwords" on the Google forum over on SearchEngineForums.Com

Last edited by sdarken; 11-15-2001 at 02:52 PM.
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Old 11-15-2001, 02:53 PM   #3
Robert from SI
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I'm sorry to report that we have had very poor ROI using many different adwords.


IMHO, Google surfers are looking for information, not e-commerce solutions. (ie. they are searching for "Who won the 1980 Olympic gold medal in ice hockey" as opposed to "auto parts")
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Old 11-16-2001, 02:53 AM   #4
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That's true, whenever i'm looking for some information I use google, but when I look for a product I go to the PPC engines, like turbofind, findwhat, ah-ha, 7search etc.. I prefer doing the search there because it would list the stores which I would not find in google, plus I always look for the cheapest one.
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Old 11-16-2001, 03:24 AM   #5
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I too have not found Google's ad words system to be cost effective. I tested out this system probably 3 months after it came out. Here's a break down of the campaigns:

Campaign 1:
10975 Impressions
159 Clicks
$132.24 spent
1.45% CTR
About $.83 per click

Campaign 2:
1218 Impressions
25 clicks
$18.27 spent
2.05% CTR
About $.73 per click

Campaign 3:
3519 Impressions
44 clicks
$37.64 spent
1.25% CTR
About $.86 per click

I do not remember the exact conversion data from these 3 campaigns and cannot find it at this time, but I do remember that the money spent was not made back on all 3. Also note these 3 campaigns were in Google's old Adwords system (where they only had 3 boxes per page). Now, there can be a good deal more.

Of course, YMMV depending on the product you are offering and how well your ad is written. For many terms and products, around $1.00+ per click can be cost effective.

Personally, I'd much rather advertise with banners on a content site than pay Google up to $15 CPM for a small box off to the side of search listings.

Here's an interesting article detailing a study of the ad words system:

http://www.marketingexperiments.com/...l_04_05_01.htm

Last edited by Jack; 11-16-2001 at 03:26 AM.
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Old 11-16-2001, 08:36 PM   #6
rbacal
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Thanks folks. I guess I'll give adwords a pass, and focus on findwhat and overture.
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Old 11-16-2001, 08:41 PM   #7
LaNMaN
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Quote:
Originally posted by Jack
I too have not found Google's ad words system to be cost effective. I tested out this system probably 3 months after it came out. Here's a break down of the campaigns:

Campaign 1:
10975 Impressions
159 Clicks
$132.24 spent
1.45% CTR
About $.83 per click

Campaign 2:
1218 Impressions
25 clicks
$18.27 spent
2.05% CTR
About $.73 per click

Campaign 3:
3519 Impressions
44 clicks
$37.64 spent
1.25% CTR
About $.86 per click

I do not remember the exact conversion data from these 3 campaigns and cannot find it at this time, but I do remember that the money spent was not made back on all 3. Also note these 3 campaigns were in Google's old Adwords system (where they only had 3 boxes per page). Now, there can be a good deal more.

Of course, YMMV depending on the product you are offering and how well your ad is written. For many terms and products, around $1.00+ per click can be cost effective.

Personally, I'd much rather advertise with banners on a content site than pay Google up to $15 CPM for a small box off to the side of search listings.

Here's an interesting article detailing a study of the ad words system:

http://www.marketingexperiments.com/...l_04_05_01.htm
1-2% is a decent CTR! You have to remember that the traffic you are getting from Google is keyword targeted. Many keywords on Goto sell for more than $1/click so I guess the value of AdWords depends on the keywords that you selecting.

LaNMaN
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Old 11-17-2001, 12:43 AM   #8
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I remember following a looong discussion/analysis of Google's AdWords on the Onlin-Advertising email list about 6 months ago, and the results of those that had used the program were fairly congruent with Jack's.

At the time, the same keywords were available at GoTo/Overture for 1/5-1/3 of the price, but given that Overture has since dramatically increased its reach and popularity, the gap may have narrowed by now.

As LaNMan suggested, though, this sort of response ratio would likely only prove worthwhile for those who are able to convert such qualified traffic into high-margin actions (ie credit card/loan leads, cell phone plans, casino memberships, e-tailing, etc). Ad-supported content plays will find far greater value in the increasingly predictable and affordable PPC search engines.

BTW, the U.S. of A. won the 1980 men's Olympic Gold, and there wasn't an AdWord to be seen during the searches taken to find that tidbit.
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Old 01-15-2002, 08:26 AM   #9
maddeningcrowds
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This query demonstrates the problem with google adwords, which are sold CPM and not CPC.

I'm sure many people like me use google for academic searches or generally searches with "long lists +of" +keywords +for specifity of -results and "phrase searches"... so CPM on certain keywords is not such an amazing idea.
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Old 01-16-2002, 11:21 AM   #10
jiminsd
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Quote:
Originally posted by rbacal
Thanks folks. I guess I'll give adwords a pass, and focus on findwhat and overture.
Put another vote here for Overture over Google adwords. I tried them about a month ago and found the weak results were quite expensive. Now with Overture feeding Yahoo and Excite too, the results arn't even in the same ballpark.

Last edited by jiminsd; 01-16-2002 at 11:22 AM.
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