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Old 03-22-2006, 02:27 PM   #31
ebusinesstutor
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Default Lead Capture Page is Critical

I would also suggest you send all your traffic to a lead capture page first instead of directly to the affiliate program landing page.

This way you build a subscriber list that you can tell about future programs.

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Last edited by Jan; 03-22-2006 at 04:26 PM.
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Old 03-23-2006, 08:55 AM   #32
jlwcashflow
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Quote:
Originally Posted by ebusinesstutor
I would also suggest you send all your traffic to a lead capture page first instead of directly to the affiliate program landing page.

This way you build a subscriber list that you can tell about future programs.

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Could the reasons why be expanded upon please, exhaustively.

JW
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Old 12-06-2006, 02:00 PM   #33
psybro
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Default man, how u guys do it?

man, how do u guys do it? my website gets like 30 hits, and its been a month, cant even get it out...



-victor

Last edited by Jan; 12-06-2006 at 04:03 PM.
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Old 08-01-2007, 07:04 PM   #34
YoMaMmA
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Great post!

I enjoyed reading this, its really hard figuring out all the different affiliate programs out there.

Thx.
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Old 11-06-2007, 06:47 PM   #35
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Great thread.

I think it is very important to test market each affiliate link from the publisher website.

I put a section called "free stuff" on my site, and a "contests" section, and was loving it, as hits were rolling in early.

But, when I finally tested one myself, it led me to a myriad of pages, all designed to steer the surfer from the original offer.

I was mad to say the least!

I was told by my rep at Maxbounty that I should search for programs that have "one field".

But, even with a couple of those, I was redirected. Just tested one for a $500 "Thanksgiving" gift card, and it told me the offer wasn't available in the United States!

Say what! Then, to top it off, it directed me to other advertisers!

Not cool!
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Old 11-12-2007, 02:46 AM   #36
TurnkeySetup
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Hello All,
I just started managing an affiliate program for a client of mine and we are going through shareasale.com. We are offering 10% per sale, lifetime cookie, over 1 million products in 14 different categories + more. I have been online for 23 years and have developed websites for over 15 years so I pretty much know how to run a proper affiliates program.

What I am doing is so different from so many other merchants, there are so many affiliate programs that bomb and the website owners are clueless as to why. They blame the affiliate network or blame the affiliates.

What I am doing is this:

* Offer lifetime cookie
* 10% commission + bonuses
* Offer text ads in general and under different categories
* Offer banner ads in general and under different categories
* Offer search boxes
* Offer a datafeed that is updated 2 times a week (currently 300,000 products+)
* Offer Holiday Bonus when certain sales are reached
* Offer 2 different coupon offers for visitors (5% & 10% off sales)
* Offer HTML creative

But on top of that we are taking this to another level which most merchants do not even bother. I built an entire affiliates help & support website with a forum. I offer the affiliates to create any kind of creative they need or want, including to make it match their website. I offer to the affiliates to work with them, communicate with them, give them advice on marketing or advertising. In other words I give personal attention to the affiliates to give them what they want or need.

Now I do manually approve all affiliates as personally to me that is the best way to run a program.

The reason why some programs fail is this:

1. Lack of communications and the lack of wanting to help an affiliate when they need a simple banner or a special csv file. Many merchants just auto appove their affiliates and really never take the time to see their websites or even talk to them.

2. Not offering the affiliate what they need, most merchants do not realize that not all affiliates are the same and some may need other types of advertising materials. Give an example of this, I build a Php website that is an affiliate shop with search engine friednly urls, categories, sub-categories, andetc. Basically its a high quality shopping mall without the shoppingcart as all links go to the merchants site using affiliate links. I contacted 8 merchants as a test to see what they would say, I asked them to supply me with a proper csv file so I can add all of their products into my affiliate shop at once instead of one at a time. 4 days later I got one reply and one reply only, the email said "sorry our programmers are busy with other projects and we can not spend the time to give you a csv file". Needless to say I droped all 8 of these merchants because they dont want to spend the time on me why should I spend my time on them..

3. To me one of the biggest mistakes of all time. Alot of merchants dont have a clue and when they make creatives or hire someone else to make them the first thing the put on that banner is their freaking domain name. This is not only a big mistake but it will in the long run ruin your affiliate program. Why should a visitor click on a banner ad that may be an affiliate link when all they have to do is type in the domain name. You would be shocked to know most people will type in the domain name thus cutting that affiliate out of any sales.

Not one creative that we offer on the affiliates program I manage has the companies logo or domain name on it.

Anyways sorry for the long reply and I could probably post alot more but I dont want to bore anybody to death ..

James
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Old 11-30-2007, 09:51 AM   #37
Asuran
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Its a great topic!
An affiliate program has the biggest potential to make money but with inexperience its the biggest risk to fail. I agree thatm the most important thing is to know about the product you want to sell, the other is its price.
For start its better to chose from the cheaper ones, but it must not affect its quality!

Last edited by Asuran; 11-30-2007 at 09:51 AM.
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Old 08-20-2008, 01:01 PM   #38
valuednetwork
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I am going to build a blog about all your guys contributed. I wish that will help to help people and make your help more helpful.
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Old 10-02-2008, 06:14 PM   #39
alemcherry
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Quote:
Originally Posted by ebusinesstutor View Post
I would also suggest you send all your traffic to a lead capture page first instead of directly to the affiliate program landing page.

This way you build a subscriber list that you can tell about future programs.

<<Please set up your signature in your profile>>
That could be a turn off and could have the user clicking the back button immediately. Nobody want to give away their email address and receive spams, these days. Being honest and helping them to make the buying decision would be a better approach.
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Old 10-27-2008, 06:20 PM   #40
cnjmfry
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Default Hello!

It may seem obvious, but make sure the companies you affiliate with offer a contract or agreement of some kind.

Last edited by cnjmfry; 10-27-2008 at 06:22 PM.
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Old 01-16-2009, 08:36 AM   #41
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so many interesting info! thank you all for sharing! =)
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Old 01-21-2009, 07:52 PM   #42
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i would add make sure you really take a good look at the Affiliate and CPA networks you join and don't just join one. Compare a few. Look for:

Do they have unique offers.
Does the network have its own technology or use direct track (3rd party)
Is the tracking accurate ?
Are you happy with the customer service?
Do they have a referral or rewards program?
Do they have a good reputation?
Who founded the company and how is there reputation - I can assure you if the company was founded by a spammer or x-porn site owner you will have issues at one point or another.

Find a few networks you like and test them out. You should end up with 2-4 that you trust and that work for you.
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Old 01-21-2009, 09:43 PM   #43
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Great suggestions Brendan.

As someone who operates on the network side of the equation, I'd be interested your opinion on the in-house technology vs DirectTrack issue. Are you suggesting that a network powered by DirectTrack is likely to be less reliable, less secure or smaller than a network that has developed its own proprietary technology?
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Old 01-22-2009, 12:18 AM   #44
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Quote:
Originally Posted by Czar View Post
Great suggestions Brendan.

As someone who operates on the network side of the equation, I'd be interested your opinion on the in-house technology vs DirectTrack issue. Are you suggesting that a network powered by DirectTrack is likely to be less reliable, less secure or smaller than a network that has developed its own proprietary technology?
Ok well those who know me know I'm into brutal honesty and that is how i run my network. I feel strongly about being honest with our publishers and advertisers and i expect the same from them. So I will answer this without any BS or PR.

When I stated as an Affiliate back in 1996 you had to build technology because the options to lease were limited. I built everything from the basic affiliate management system to my content management systems. Today, affiliates have many options like wordpress, drupal, and open source basic affiliate management systems. For affiliates and smaller affiliate programs I strongly suggest focusing not on technology but on building the sales and revenue streams.

When I started my CPA Network (motive interactive) I had the same mindset. In fact, I believed at that point in 2004 that companies that did not build technologies would eventually fall victim to antiquated technologies such as direct track. If I could go back in time, I would have like many networks used direct track as a starting point, built up sales and revenue streams and see how far that 3rd party technology could take us. If I had done this, my network would have certainly had better revenue over the years, way less expenses, and few less headaches.

Now with that said what would I suggest current and developing networks do in 2009?

I will start by directly answering your question:

ďAre you suggesting that a network powered by Direct Track is likely to be less reliable, less secure or smaller than a network that has developed its own proprietary technology?Ē

Yes that is my opinion now. I believe that a strong company must be powered by its own in-house technology to be a long-term player or a possible acquisition target for larger companies at some point. The Affiliate marketing industry changes so rapidly, a company must have the ability to customize technology to fit the needs of its affiliates and the demands of the market. Whatís behind a system like ours is more than the Affiliate side interface. There is an entirely separate and robust management system that allows our staff to assist publishers and advertisers, a set of reports that can be so drilled down and customized that it requires huge bandwidth and servers, a complete fraud detection element and so much more. It is completely customized to what we have experienced in our time in the market as well as what we forecast for the future. Since we built our own technology we have a much more scalable business.

Over the past two years I have heard more and more buzz about Networks taking the technology in-house, Iím excited to see what other companies are doing. Iím impressed with companies like Pepperjam, Advaliant, and smaller players like AffNet.com all of which built some sort of technology. I believe we will see a point of such consolidation in the market that the sea of direct track based networks will start to drop off and disappear not only because of consolidation but also because the technology is antiquated and not adapting to the increasing demands of Affiliates, and it is the Affiliate who truly decides what networks will be successful.

In conclusion, Networks better get there act together and invest in technology to support their businesses. Although we sacrificed early financial gains at my company we are now ahead of the rush to build and since our technology has been developed over the course of 5 years and at a very high cost, it will be a challenge for other networks to build such in-depth systems. It will be a necessary and difficult adaptation.

So that is my honest answer, and those who know me also know I talk to much so I hope this was not too much of a ramble.
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Old 01-24-2009, 02:44 AM   #45
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Thanks for such a comprehensive ramble... Uh, I mean, commentary.

That's pretty much my view as well. I asked without disclaiming anything in advance because I actually was a DirectTrack Network customer for a couple of years; using the system primarily to manage affiliate programs on behalf of my company's clients. We chose that system in the belief that we were future-proofing ourselves so that we could use it to roll out a full-blown regional network if we felt that the market was there, but we unfortunately found it too inflexible for our needs and didn't want to be locked in to using a system that we couldn't build upon using our in-house development talent.

As an affiliate, I've long had a similar impression. I use and admire DirectLeads.com, but don't see much value in most of the DirectTrack networks that exist, particularly since several seem to be reselling offers from other networks. While DirectTrack certainly is robust enough to power a network, I personally get the impression that those who are prepared to develop their own technology are often those who are prepared also to invest into proactive sales teams and affiliate management services. This is all very subjective, of course, but I've always had the best relationships and the best success when dealing with networks that do run on proprietary technology.
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