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Old 01-05-2004, 03:30 PM   #1
bpromatt
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Join Date: Jan 2003
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Default Any suggestions for ad programs?

I was just wondering if anyone had any suggestions as to what ad companies I should persue for my site. Right now for CPM banners we only use focusin, which seems to be increasing its rate of defaults every month. We average about a $.09 CPM on the actual CPM banners shown. And a $.10 CPM on the actual skyskraper banners shown.

I've applied to fastclick several times but was denied, and then upon emailing them no response was received.

For the month of December 2003, we had around 100,000,000 page views, coming from roughly 900,000 unique IPs for the month. Our audience is primarily male/female ages 13-21.

If anyone has any suggestions for ad companies that may be looking to target this age group please let me know.

Thanks,
Matt
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Old 01-05-2004, 03:45 PM   #2
Martin64
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Default

You have massive traffic. Take a look at the Adsense premium program, lots of people here (including our network) have had great success with Adsense.

I believe most webmasters using Adsense have seen effective CPM rates higher than your current one. You could direct your defaults at Adsense to your current advertiers, or vice versa (if your current adverstiser supports having your own defaults)

Last edited by Martin64; 01-05-2004 at 03:48 PM.
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Old 01-05-2004, 05:04 PM   #3
KarlZimm
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What site(s) is this advertising on? What kind of CTR do you get?

If you want, contact me off-list at karl@steadfastnetworks.com and I'll see if I can help you out.
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Old 01-08-2004, 08:27 AM   #4
john926
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I agree, try the Adsense program as you will find that you will most likely average alot more than $.09 - $.10 CPM.

Compared to Adsense the above rates that you are averaging are rubbish.
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