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Old 03-09-2017, 12:08 AM   #1
swadeshdana
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Join Date: Jun 2015
Posts: 9
Default What are the disadvantages of Viral Marketing?

1. Not all services or products are viral. One needs to confirm first if the service or product falls into this requirements.

2. Viral Marketing campaigns once unleashed aren't controllable. The downside is actually: If you did this wrong or bad you may have hundreds of thousands of users within the Internet hating your things and posting negative remarks about this everywhere.

3. You need to achieve the critical mass (10%) of the target group/segment to be able to go viral addressing primarily opinion leaders or also known as e-fluentials. That can be quite a wide array and therefore more pricey in campaign costs.
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