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Old 06-14-2001, 05:38 PM   #1
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Unhappy Are affiliate programs worth it?

I'n the past few months our site has attempted to use affiliate programs and we've tried it all - CPC, CPA, content related programs, general interest programs etc. We have had little success. Typically, we've given each program 10,000+ impressions to test. In all cases except one, we haven't earned a penny. In fact, we've earned $2.50 through affiliate programs after serving roughly 140,000 impressions (link, banner, buttun, etc.)
I've researched the programs but I must be missing something. Any advice on how to profit through affiliate programs would be appreciated.



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Old 06-14-2001, 05:42 PM   #2
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My experience has been that affiliate programs are a waste of time unless you have an extremely targeted demographic. Most affiliate programs require substantially more information than the average web surfer is willing to provide.

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Old 06-14-2001, 06:35 PM   #3
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Well I've found they're very much "worth it" http://geekvillage.com/ubb/smile.gif

You gotta target the ads, and integrate them into your content.

What I would do if I owned your site
- Integrate related ads of my own design into each major ad category. e.g. Spencer's advertingresults program in advertising, EBookCompiler http://geekvillage.com/ubb/smile.gif into Home Business, etc. etc. Try and find a decent product for each category, and create your own ads
- Use people posting ads to start building opt-in lists, or at least send them a one time offer via e-mail, maybe once when they post, once when their ad expires.

Any revenue from banners, buttons, etc., are gravy - and don't bank on getting any at all, but the bread and butter should be the ads tied into your content and/or opt-in lists.


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Old 06-14-2001, 09:54 PM   #4
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Well we are currently pretty much running an ad free site. Ever since about February/March it's been just about impossible for us to find a good paying program. Unless things pick up drastically I don't see how our site can become profitable again http://geekvillage.com/ubb/frown.gif

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Old 06-14-2001, 10:24 PM   #5
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It was worth it for me. At the time we did the amazon affiliate program, we received about 2-5000 visitors per day, and 16-20,000 pageviews. We selected individual videos that our visitors would be interested in, and made about $200 per month. Not a tremendous amount, but enough at the time to cover costs.
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Old 06-14-2001, 11:18 PM   #6
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Affiliate programs can definitely pay off, but you have to be running your operation like a business. And you have to test...test...test . The more you test, the greater your chance to find programs that work for you.

Here is a great free resource related to affiliate programs which you might wish to visit:

The ReveNews Guide to Affiliate Marketing http://www.revenews.com/advice/

I hope this helps,

Harith http://www.danex-exm.dk

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Old 06-15-2001, 02:31 AM   #7

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I am very gingerly starting to add banners to my site again after being 'bitten'. Placing them on high profile pages to test them.....I get the stats...1000s of page views, but no clicks?????
So I seriously doubt it is worth cluttering pages with useless banners.
I have tried cj with merchants suited to my viewers - but still nothing worth writing home about.
I was recently accepted to fineclicks, but after logging in, I click on CPC and get a message "Sorry, you do not have access to cpc offers."
So back to square one....I just wish Mailbits still paid overseas affiliates, that was a great income while it lasted.
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Old 06-15-2001, 03:19 AM   #8
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I suggest that you try sale affiliate programs, with a high commission, offering a niche offer, compatable to you traffic but not necessarily matched to it. I have made my best compensation with such programs. The problem is that even here you have to try many programs before finding one that does well.

An example, which I haven't tried, is a program that sells a hardware product.

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Old 06-15-2001, 11:48 PM   #9
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Here's a suggestion for content sites that are having trouble making money from affiliate/advertising programs:

1) dump all the "not worth it" advertising on you content site. Shoot, make your visitors happy and dump it all.

2) secure one (or more) other domain(s), separate from your content site. Develop this domain has a purely commercial enterprise. Target a specific, high-paying demographic (casinos, financial services, whatever). Don't pick a topic that needs frequent updates (ie, no freebie sites).

3) Fill the new site(s) with sales "content" (visitors to this site will be there because they want to buy something, hopefully from one of your advertisers). Add as many popups, popunders and text links to as many pages as you can (avoid banners, they just slow things down - text links are much better for converting visitors to payers).

4) Promote the new "commercial" site as necessary. Concentrate your promotions on people who are likely to pay for what your site is promoting.

5) Once all this is done, leave the "commercial" site alone. Go back to developing your content site.

There is no law that says you can only have one website (in the USA, anyway). Take advantage of this.

One for play, the rest for pay.

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