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Old 08-02-2005, 03:46 PM   #1
Larwee

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Question Your plans for Yahoo's AdSense clone launching 8/3/05

As mentioned in this thread http://www.geekvillage.com/forums/sh...threadid=28278 Yahoo will launch their AdSense clone tomorrow (Wednesday, August 3, 2005)

It looks as if the long wait is over. It looks as if there will be more of a human factor involved as covered in this article http://news.com.com/Yahoo+to+launch+...3-5815551.html

Yahoo Publisher Network (YPN) looks like it is here finally. It is time to do some serious thinking and planning.

Way back on March 10, 2005, I started this thread http://www.geekvillage.com/forums/sh...threadid=26890 In it I asked what are your plans for Yahoo contextual ads?

There were some interesting answers then. But a lot has changed in the months since then and some of you might have different ideas and plans because of the time that has passed as well as it is finally going to be here. I don't know of anyone who has received an official announcement e-mail from Yahoo yet.

I plan to remove some AdSense ads from a few pages and test the new Yahoo feature, plus test it on some new pages which I'll be adding. But my plan is to use both AdSense and the new Yahoo offering, but obviously not both on the same page.

How about you. What are your plans for this new Yahoo advertising and have your plans changed from what they were a few months ago?

Last edited by Larwee; 08-02-2005 at 04:05 PM.
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Old 08-02-2005, 04:50 PM   #2
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Unless Yahoo releases some innovative format or a feed option with the new program, I'll primarily use them as a substitute and default for Google AdSense.

Personally, I'd roll them out in place of about 20% of our AdSense inventory for a month, to test how they compare. Weightings will them be further adjusted in response to the findings, which may see Yahoo grab more top-tier inventory or, alternatively, relegate them to default status indefinitely.
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Old 08-02-2005, 05:28 PM   #3
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Hey Larry,

This has taken so long to come out, that I might just take a wait and see attitude and read what others say. I may still apply early on so I can see how it goes, but for a real test I would need to talk with their business development people to see if we can use it with AdJungle. That would let me do a larger test across a wider variety of sites.
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Old 08-02-2005, 05:36 PM   #4
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Horray!

I think sign up and information will be located at
http://publisher.yahoo.com/
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Old 08-02-2005, 11:39 PM   #5
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I'll sign up and try them on ONE site (if approved). If the results are better, bye bye Google.
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Old 08-03-2005, 12:35 AM   #6
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Hmmm, my AdSense results have been climbing up in the last week or so ... they're the highest they've been in months. Coincidence? Maybe ... I may also try Yahoo on a smaller site, and see how it does ...
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Old 08-03-2005, 12:35 AM   #7
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Confirmation:

Quote:
Yahoo will invite 2,000 sites to take part in the test, beginning today, and will open the system to blogs and other publishers by the end of the year.

http://www.nytimes.com/2005/08/03/te...y/03yahoo.html

Last edited by themovieinsider; 08-03-2005 at 01:06 AM.
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Old 08-03-2005, 12:46 AM   #8
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Here is another link if you don't want to register for the New York Times http://www.dmnews.com/cgi-bin/artpre...ticle_id=33663

I guess it really shouldn't be much of a surprise because Yahoo has kept us waiting so long. The wait will continue for most webmasters.

Last edited by Larwee; 08-03-2005 at 01:01 AM.
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Old 08-03-2005, 12:48 AM   #9
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Here's the link!

Quote:
If you're interested in being considered for the Yahoo! Publisher Network beta program, please enter your information below. Participants of the program must be a resident of the U.S., with valid U.S. Social Security number or Tax ID.
http://advision.webevents.yahoo.com/...event_id=15952

from http://www.jensense.com/

Last edited by themovieinsider; 08-03-2005 at 12:58 AM.
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Old 08-03-2005, 01:49 AM   #10
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Old 08-03-2005, 04:00 PM   #11
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Here is the latest e-mail from Yahoo, which many of you have probably received. It is a little interesting to try to read between the lines.

The only thing that bothers me is that is says before the end of the year. The way things are going I would have felt better if it said the end of this year. I am left saying to myself that they didn't say the end of what year. I'm thinking that because things have been moving so slowly with them. Here is the e-mail.
Quote:
Today, Yahoo! Publisher Network launched a new self-serve platform that will provide small- and medium-sized web publishers with easy access to Yahoo! advertising and content. We're very excited about our new offering, not only because it will enable a broader set of publishers to generate revenue from their sites, but also because it can offer publishers access to many of Yahoo!'s other products and properties.

The Yahoo! Publisher Network self-serve platform is currently available as an invitation-only beta. If you haven't received an invitation yet, please be assured that we will be extending additional invitations over the course of the coming weeks and months. Our goal is to learn from the feedback we receive during the initial beta period, refine the platform and add new features, then open the program up to the general publishing community before the end of the year.

We're looking forward to working with you to build a strong and successful community through the Yahoo! Publisher Network.

Sincerely,

The Yahoo! Publisher Network Team

Last edited by Larwee; 08-03-2005 at 04:02 PM.
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Old 08-03-2005, 06:18 PM   #12
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Has anyone here received an invitation as yet?

Clearly, many of us will be excluded as a result of not being based in the US, but since a number of Geek/Talk members submitted pre-release applications, I'm hoping that at least a few of you got the nod.

Any lucky guinea pigs out there?
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Old 08-04-2005, 05:36 AM   #13
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Quote:
Participants of the program must be a resident of the U.S., with valid U.S. Social Security number or Tax ID.
Let's go to US to try Yahoo "Adsense"

Oh...what is their "Adsense" called? I was browsing around and found this page:
http://searchmarketing.yahoo.com/pn/cm.php

is it called Content Match™?
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Old 08-04-2005, 08:28 AM   #14
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No. Content Match is a service that Yahoo/Overture has offered to portals and major web publications for many months. While advertisers will probably access the new contextual network through the same or a similar system, the official name for the program for smaller websites appears to simply be the "Yahoo! Publisher Network."
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Old 08-05-2005, 01:07 AM   #15
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So it's actually a US-only beta test? Meaning non-US publishers have no choice but to wait again?
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