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Old 06-25-2003, 12:52 AM   #1
suresk
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Join Date: Feb 1999
Location: Kaysville, UT
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Default Promoting webmaster products

I'm looking to promote a few of my webmaster sites here shortly. I've run a few webmaster services and sold some scripts the past few years, but I've never been happy with the revenue they've generated. I love to build the tools and stuff, but apparently I'm not too good at marketing them

I've used affiliate programs in the past and my results haven't been very good. I've found that most affiliate networks just don't have many business/webmaster affiliates in them. Has anyone found a good network for webmaster offers?

Second, has anyone found a good resource that lists good newsletters to advertise in? I have advertised in several newsletters in the past, and they have been garbage.

I've also tried identifying sites that could benefit from my service and emailing them directly, but I only got one or two responses out of a few hundred contacts.

Any other thoughts/suggestions?
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Old 06-25-2003, 11:27 AM   #2
Jack
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First note that I personally don't promote webmaster products - not even webmaster affiliate programs. There are several reasons I choose to do this. First, the webmaster area is simply so incredibly crowded. I think when someone decides to enter the affiliate program area, at least half must decide to target other webmasters (at least it seems like that ). The second reason for me is due to the massive amount of people who will not use your affiliate links or else change the affiliate code to their own. You have to assume when targetting webmasters that almost all of them will know about affiliate links. The temptation of just inserting their own affiliate code into something they want is great (and from the number of second tier referrals and then single purchases I had promoting some webmaster stuff in the past, it happens quite often). Anyway, I'm sure you are aware of all this due to your experience in selling to webmasters before.

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I've used affiliate programs in the past and my results haven't been very good. I've found that most affiliate networks just don't have many business/webmaster affiliates in them. Has anyone found a good network for webmaster offers?
I don't think there's one network for affiliate offers as most all offers tend to go with their own program. Probably the best way to find affiliate programs in the webmaster area is to just subscribe to a fair number of affiliate program newsletters as they constantly push webmaster affiliate programs on their subscribers.

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Any other thoughts/suggestions?
Due to competition, I think the key in the webmaster area is to become well known in the area. If I were to go into the area, what I would do is probably create one very targetted niche webmaster site and try to become the expert on that area. In ultra competitive areas like this, I think this is what you have to do.
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Old 06-25-2003, 08:29 PM   #3
iwinweekly
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Depends what kind of webmasters your looking for... I put them into three categories.

The beginner webmaster, uses AOL/anglefire accounts to make web sites or they just bought a website on ebay.

The average webmaster who designs sites on the side, has a couple of his own, and knows PHP, HTML, CGI, etc.

The real webmaster. The hardest one to sell two because they have seen it all.
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