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Old 06-05-2003, 05:16 PM   #1
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Join Date: Aug 2002
Location: Dulles Virginia
Posts: 590
Default Blocker Percentages / Breakdown

I've been sitting on these numbers for some time and thought you all my find them interesting.

The blocker percentage tests were done on four sites (2 games sites, an RV site and corporate site). Two separate tests were done to check for blockers. One was a javascript test, that works on 95% of the blockers tested. The other was a simple pop test, where we popped a hidden pop pointing to the site and popped another hidden pop on 2nd pageview.
There was less then 2% discrepancy between the two tests.

2.3 Million page views / 250k unique users (by cookie) :

Blocker Percentages :

Unique User : 10.8%
Sticky User : 9.2% - User who frequents the site

Unique User Breakdown :

94% IE
-- 8.6% had a blocker of some type

3.3% 7.x Netscape / Mozilla users
-- 47% had blocker turned on

0.74% 7.x Opera
-- 37% had blocker turned on

0.6% AOL 8.0
-- 57% had blocker turned on

0.58% AOL 7.0
-- 5% had a blocker of some type

0.13% Crazy Browser
-- 92% had blocker turned on

0.1% Avant Browser
-- 73% had blocker turned on

0.08% NetCaptor
-- 61% had blocker turned on

Discrepancies :
Most of the hits came from my gamesite, that has an unusually high percetage of IE / window users.
Opera 6.x showed up as having a blocker (even if they didn't have a blocker) 0.1% of userbase.

Traffic :
58% North American Traffic
14% German
7% France
3% United Kingdom
1% Australian

Average Daily Pops counted (popupsponsor) :
22575 Impressions -> 12846 Counted (56%)

I can give more info on the tests / scripts I used if you all would like.

edit : wrote wrong perentage for ie blocker users.

Last edited by Sashman; 06-05-2003 at 05:28 PM.
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