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Old 04-20-2001, 09:13 PM   #16
sdarken
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I hope you don't mind me digging up this old thread but I wanted to give a quick update on my efforts to sell advertising myself.

The big drug company I was hoping to lure into advertising on my site never responded to my offers so I began offering advertising to websites who were already doing online advertising targeted to my site's audience on places like goto.com, yahoo.com etc. I found this approach remarkably unsuccessful also.

I finally found that one way to get some communication going with potential advertisers was to offer free advertising - a one week no-obligation banner ad run on my site. Since I was basically making no money with my ad space, a free trial didn't cost me anything. What this approach did was to give me a chance to show how responsive I could be and to build some trust in what I had to offer - I even created animated banner ads for a couple of sites since they didn't already have anything suitable.

Yesterday I finally sold some advertising and received payment (in advance) for a couple of small non-standard sized ads to be placed on specific pages on my site.

The advertiser must have been uncomfortable with the various CPC & CPM arrangements that I offered as they settled for a flat rate. Although this deal will only bring me $100/month I am thrilled to have finally made a sale.

(For anyone that is interested in the numbers, since these ads are only on 2 pages, it looks as though this $100/month will actually give me a $7 CPM rate. Amazingly these ad spots are currently pulling an 8% click-through rate even though well targeted standard sized banners only managed about a 1.5 - 2% clickthrough rate. If you are curious you can see an example of the paid ad half way down the "treatment" page in the site listed in my profile.)

Thanks again to all the people that gave me advice when I originally asked my questions about direct ad sales. Hopefully my next sale will come much quicker.

- Simon
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Old 04-21-2001, 05:47 AM   #17
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Wooo.... nice :-)
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Old 04-21-2001, 09:23 AM   #18
bioadv
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Simon,

Congratulations for your journey. What is the URL of your website ? Also did you use Steve's suggestion about Goto.com advertisers related to your very specific health related site ?
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Old 04-21-2001, 09:32 AM   #19
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Fantastic http://geekvillage.com/ubb/smile.gif Congrats

Your CTR doesn't surprise me given your great content, placement, focus, and 5 page views per unique.

Some additional tips:

1) Don't be reluctant or "shy" about asking your current advertiser for advertising leads and attribution at the appropriate time.

2) When (not if http://geekvillage.com/ubb/smile.gif) they provide attribution about your site, publish this in your rate card.

HTH



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Old 04-21-2001, 10:01 PM   #20
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bioadv, the URL is about-rosacea.com and yes, as it turned out, my advertiser was also doing some advertising on Goto.Com I tried offering advertising on my site at an introductory per-click rate which was well below the rate they were paying on Goto but we finally agreed on the flat monthly fee instead.

steve, pardon my ignorance but what does "attribution" mean? At a guess I assume that you mean I should ask for feedback that I can use as a "testimonial" on my rate card. Thanks for the suggestion. I'll do that.

- Simon
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