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Old 06-30-2008, 09:22 PM   #1
Czar

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Join Date: Aug 1999
Location: Gold Coast, Queensland, Australia
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Default Google AdSense referral program to end

Google has just announced that it will be completely shutting the AdSense Referrals program by the end of August, 2008.

This announcement will come as little surprise to many of you, as Google have gradually been winding the program down for some time now. Ultimately, I think it indicates that AdSense is so pervasive now that Google doesn't have to promote the platform any longer. Any web publisher who has been in the industry for more than a few weeks will know that AdSense exists, whether other publishers are pitching the network through its referral program or not.

Google has also used this opportunity to pitch the relaunched Performics affiliate network, which has been rebranded the "Google Affiliate Network", though we can possibly discuss that aspect of the announcement over in the CPA forum.

A copy of their full announcement to participating publishers is as follows:
Quote:
Hello,

Thank you for participating in the AdSense Referrals program.
We’re writing to let you know that we will be retiring the AdSense Referrals program during the last week of August. We appreciate your patience during this transition and here are some alternative options to consider:

* Google Affiliate Network: As part of the integration of DoubleClick, the DoubleClick Performics Affiliate Network will now operate as the Google Affiliate Network for advertisers targeting users located in the United States. Similar to the AdSense Referrals program, the Google Affiliate Network enables publishers to apply for advertiser programs and get paid based on advertiser-defined actions instead of clicks or impressions. For further details, please visit:
www.google.com/ads/affiliatenetwork.
* AdSense for content ads: If you have less than three AdSense for content ad units on a page, you may wish to replace the referral ad units with standard AFC ad units.


If you currently use referral ads, either to promote Google products or offerings from AdWords advertisers, AdSense Referrals code will no longer display ads beginning the last week of August.
We encourage you to take the following steps before the product is
retired:

* Remove the referral code from your site(s): Please take a moment to remove all referral code from your sites before the last week of August, so you can continue to effectively monetize your ad space.
* Run and save all referrals reports on your desktop: Create and save all reports related to the referrals program on your desktop, so you continue to have access to your valuable campaign information


Why is this happening?
We're constantly looking for ways to improve AdSense by developing and supporting features which drive the best monetization results for our publishers. Sometimes, this requires retiring existing features so we can focus our efforts on the ones that will be most effective in the long term. For this reason, we will be retiring the AdSense Referrals program. If you have any additional questions, please visit our Help Center:
http://www.google.com/adsense/suppor...py?topic=14882

Sincerely.

The Google AdSense Team
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Old 08-27-2008, 02:04 PM   #2
phyza
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Yes i also got that email .. I was also surprised after receiving it
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Old 08-27-2008, 09:32 PM   #3
Czar

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Really? Google's AdSense program is so incredibly pervasive these days that they have no need to offer an incentive for referrals; at least for the web-based component of the program.

Maybe they'll open the floodgates at some stage in the future to promote their wireless/mobile advertising program and other products where heavy competition does exist, but they seem to have won the battle for contextual advertising supremacy.
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Old 09-04-2008, 09:51 AM   #4
quangvan
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That's a shame... but yeah you have to be living in a rock to not have heard of adsense.
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Old 09-11-2008, 06:45 PM   #5
alemcherry
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Adsense referal program was never a success. Lucky CJ!
Most publishers would expect the referal programs to allow links that merge into the content and wont look like an ad. This is probably the biggest problem with adsense referals compared to other affiliate networks.
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Old 09-15-2008, 05:00 AM   #6
Nutri
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Yep, not surprised at all to see it coming to an end.
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