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Old 08-02-2006, 06:11 PM   #1
Larwee

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Default Big 3 team up to fight click fraud

Google, Microsoft and Yahoo have joined up to fight click fraud. LookSmart, Ask.com and Media Rating Council will also be involved. They have as a goal to find a better way to identify and measure "click fraud."

As you know, Google, Yahoo and Microsoft are competing against each other in the pay per click area, as well as other areas, and it is very unusual for them to work together on a project. But this is an issue that is important to all of them and by working together they feel they can better solve the problem. Yahoo and Google say the problem isn't as big as some say it is, but agree it is some type a problem.

One of the first things they will need to do is to come up with a definition of click fraud. They will then come up with guidelines.

Here is a link to an article with more details http://business.bostonherald.com/tec...ticleid=151066
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Old 08-02-2006, 06:41 PM   #2
Lovensen
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Interesting find. Will be interesting to see what comes of it all.
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Old 08-03-2006, 11:20 AM   #3
AdMan
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Looks like Google just gave XM Radio the kiss of death as well

http://www.clickz.com/showPage.html?page=3623051
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