Webmaster Forum Rules | Posting Guide | Contact Us | Testimonials | Contributing Geek Program | Advertise on Geek/Talk
Welcome to the GeekTalk Webmaster Discussion Forums from GeekVillage.com

Click Here To Register. It's Free!

Go Back   geek/talk: Web publishing business discussion > YOUR REVENUE: Making Money On The Internet > Making Money with Email
User Name
Password
Register FAQ Calendar Search Today's Posts Mark Forums Read

Reply
 
Thread Tools Search this Thread Display Modes
Old 09-28-2006, 11:38 AM   #1
etoles
Registered User
 
Join Date: Sep 2006
Location: Georgia, USA
Posts: 8
Default A Good Tip For Emails

I find it useful to keep email messages easy to read and un-intimidating at first glance. A good practice for this is to make your line lengths less than 70 characters but more than 40 characters.

You can count the characters by pressing all the numbers on your key pad to get a count from 1 to 0 and copying and pasting them beside each other as a scale to follow. Like this:

12345678901234567890123456789012345678901234567890 =50 characters

Repeating the number sequence 5 times has given me a character count of 50characters. Put the scale at the top of your page and make your line breaks at or before the last "0" for each line.
etoles is offline   Reply With Quote
Old 11-03-2006, 06:38 PM   #2
Del
Registered User
 
Del's Avatar
 
Join Date: Oct 2006
Location: At a computer
Posts: 374
Default

I guess it depends on screen resolution but wouldn't the line breaks look weird, at least with some types of content? Run-on lines are annoying but it could make the message look really weird for some people. I tend to write short e-mails or have a return after each sentence or few because that's just how I type, I think it started to separate my rambling to make them easier to read. :/
Del is offline   Reply With Quote
Old 11-03-2006, 11:04 PM   #3
Czar

Webmaster
 
Join Date: Aug 1999
Location: Gold Coast, Queensland, Australia
Posts: 9,507
Default

If you'd like to control line widths simply, why not just deliver emails in HTML format instead of text and limit the width of the display area through CSS or tables?
__________________
Czar

Follow Geek/Talk's Twitter Feed and Facebook Page to stay up to date with new discussion threads and online ad industry highlights.

Important GeekVillage Links: Home | Rules | Posting Guide | Report Trouble | Feedback | Advertise on GV
Czar is offline   Reply With Quote
Old 11-04-2006, 01:04 AM   #4
Del
Registered User
 
Del's Avatar
 
Join Date: Oct 2006
Location: At a computer
Posts: 374
Default

Aren't there occasional problems with e-mail formats other than plain-text?
Del is offline   Reply With Quote
Old 11-12-2006, 11:52 PM   #5
Czar

Webmaster
 
Join Date: Aug 1999
Location: Gold Coast, Queensland, Australia
Posts: 9,507
Default

There sure are, but most email clients that enable HTML delivery also deliver plain text versions of each message to dodge around compatability problems. Limiting line width through HTML would seem simpler than forcing line breaks manually after a certain number of characters. Also, if the layout remains simple and no essential content is image-based, compatability shouldn't be too much of an obstacle.
__________________
Czar

Follow Geek/Talk's Twitter Feed and Facebook Page to stay up to date with new discussion threads and online ad industry highlights.

Important GeekVillage Links: Home | Rules | Posting Guide | Report Trouble | Feedback | Advertise on GV
Czar is offline   Reply With Quote
Old 11-13-2006, 06:19 PM   #6
Del
Registered User
 
Del's Avatar
 
Join Date: Oct 2006
Location: At a computer
Posts: 374
Default

It's been a while since I've used html in e-mails, and I've gotten used BBCode for comunication more than a sentace long, so I was just wondering if there are any special things I should know about html in e-mails or is it basically the same commads used in webpages?
Del is offline   Reply With Quote
Old 11-14-2006, 05:25 PM   #7
gophergas
Registered User
 
gophergas's Avatar
 
Join Date: Nov 2003
Location: Knoxville, TN
Posts: 374
Default

We used to have a text version of each email newsletter at my day job. One trick I found for automatically limiting the character length was to set up a character limit on my hotmail account. Then, I simply e-mailed the text to my hotmail address and copied the text from within hotmail. It automatically added the breaks at the appropriate length.

We found that less than 1% of our subscribers were looking at the text version, though --- so we quit doing that.

As for html in e-mails, you do need to keep in mind that e-mails can't handle Flash or Java. (A few might --- but they're more the exception than the rule)

Be sure your subject line is really compelling. I've found that asking a question in the subject line often works pretty well. Be careful to avoid sounding "spammy" though.
gophergas is offline   Reply With Quote
Old 11-15-2006, 02:58 AM   #8
Del
Registered User
 
Del's Avatar
 
Join Date: Oct 2006
Location: At a computer
Posts: 374
Default

How's "How would you like to work at home, do nothing and earn tons!!1!!111111!??//??///???//" ?
XD
Del is offline   Reply With Quote
Old 11-20-2006, 04:55 AM   #9
sellingonline
Registered User
 
Join Date: Oct 2006
Posts: 10
Question

Quote:
Originally Posted by gophergas
We found that less than 1% of our subscribers were looking at the text version, though --- so we quit doing that.
may I ask how you "found" this? As far as I know, there is NO WAY to track who is reading the text version, you can just track, who is reading the html, or do you have some magic hint for me? If so, please tell me, as this would be very helpful, but unfortunately I doubt you did not really track, but more guess, right?
sellingonline is offline   Reply With Quote
Old 11-20-2006, 11:16 AM   #10
gophergas
Registered User
 
gophergas's Avatar
 
Join Date: Nov 2003
Location: Knoxville, TN
Posts: 374
Default

sellingonline, you are correct that there's no way to track a pure text e-mail in terms of who's looking at it. The number I cited was from the people who, when given a choice, opted to receive the text version of our newsletters. Because the number was so low (less than 1%), we opted to discontinue the text newsletters.

I should have been more precise in my comment. Hope this clears things up.

For what it's worth, some companies are sending out "mock" text newsletters that actually include html code and can be tracked. We haven't gone that route, but we did run a test in which we checked how many people would click a link from a pure text newsletter. We found that the clickthrough rate was considerably lower than what we got in the "designed" html newsletters.
gophergas is offline   Reply With Quote
Old 12-13-2006, 04:20 PM   #11
lauraddirectnet
Registered User
 
Join Date: Dec 2006
Location: Connecticut
Posts: 17
Default

It seems that html gets caught in spam and junk mail boxes. Sometimes its easier to send a catchy text email with an inviting link! Has anyone had any luck lately?
lauraddirectnet is offline   Reply With Quote
Old 12-13-2006, 05:43 PM   #12
Del
Registered User
 
Del's Avatar
 
Join Date: Oct 2006
Location: At a computer
Posts: 374
Default

Laura, you're new. Hi.

Last edited by Del; 12-13-2006 at 05:44 PM.
Del is offline   Reply With Quote
Old 12-14-2006, 12:16 PM   #13
lauraddirectnet
Registered User
 
Join Date: Dec 2006
Location: Connecticut
Posts: 17
Default

I am new! hello
lauraddirectnet is offline   Reply With Quote
Old 02-02-2007, 01:04 PM   #14
James McConnell
Member.
 
Join Date: Feb 2007
Location: UK
Posts: 2
Default

Hi,

Text style emails are what most serious internet marketers use.

For the simple reason they have a much higher deliverability ratio.

As for how long the character returns are - well the best way like anything online is to test.

If you use a decent auto-responder service provider like Aweber you won't have a problem with any of this as they automate this whole process.

If your email is interesting enough people will read regardless.

That said I like to keep mine broken up like you see here.

That way they are easy to read.

Regards,
James.
James McConnell is offline   Reply With Quote
Old 02-27-2007, 05:32 PM   #15
Suresh
Registered User
 
Join Date: Feb 2007
Location: Amsterdam, Holland
Posts: 9
Default

Nice discussion, you guys! Really interesting...cool. I like James' point of view. Clarify your content, make sure its obvious to your reader, use short, conversational sentences that are easy to read. Simple but deadly effective :-)

Success to us all,
Suresh
Suresh is offline   Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is Off
HTML code is Off
Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
Looking for a good pop under sponsor JJJay Making Money with CPC and/or CPM Programs 13 06-25-2001 05:39 AM
NOW that is what you call a good Ad Network! pearce6 Making Money with CPC and/or CPM Programs 13 06-11-2001 05:19 AM
Good Sponzor for a MP3 site Mr.NickName Making Money with CPC and/or CPM Programs 3 06-05-2001 08:43 AM
Looking for a good free Forum script white_rabbit Web Design and Webmaster Issues 3 02-19-2001 01:57 PM
Im looking for good affiliate software? could use some suggestions. strawberry Making Money with CPC and/or CPM Programs 1 04-11-1999 04:20 PM

Please support our advertisers. They ensure our survival.

All times are GMT -5. The time now is 03:37 PM.


GeekVillage.com is copyright © 1998-2015 Curiosity Cave - Science gifts for clever kids. All rights reserved.
Powered by vBulletin® Version 3.7.4
Copyright ©2000 - 2022, Jelsoft Enterprises Ltd.