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Old 07-28-2001, 09:23 AM   #1
Robert from SI
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Default Viral and "buzz" marketing

Has anyone here ever been solicited by a marketing firm to do "buzz" marketing? I'd be interested to hear of your experiences and thoughts.


(I'm not sure if it's practiced in other countries, but in the USA there is a growing trend where companies will hire marketing firms to recruit influential people in their target demographic and have them talk up and create a "buzz" about a certain product.)
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Old 07-28-2001, 09:20 PM   #2
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"recruit infuential people"

Scary thought, that an influential person could be recruited, eh?

It's the modern day version of a shill in the carnival crowd, dontcha think? I like to think that even though I've completed consulting projects for some good sized companies, I've maintained my editorial integrity.

Not that I'm influential (tho I've surely been under the influence) ...

Cheers,
Dan
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Old 07-28-2001, 09:44 PM   #3
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I have been contacted <blush> and for the life of me I don't understand why.

I declined because I was not comfortable with the "product" and the company behind it and NOT because I found the procedure different or in some way "unethical"

Frankly, this goes on all the time in one form or the other and while we could get into a heated debate about the eithics of the issue consider this:

1) Members of "the board" - thats in some cases pay for "name." No more and no less. Busines is business.

2) The "indorsement pitch" from a movie star for a given product is a morph of this.

3) If you follow the market and I'm not talking tomatoes gang. Their is currently a big push to shut down the "specialists" buy and sell recomendations. ML has already started. This is abuse of "trust" .

4) Stock tips in Chat rooms and BBs are often someone with a long or short position which is always bad.

5) If your site/product/service doesn't have "attribution" it should. Thats another morph of this.

Yes their are important distinctions in my humble view but these are the realities of the marketplace.
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Old 07-28-2001, 10:03 PM   #4
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Robert -

In thinking (s'more) about this, I believe you're referring to marketing companies that hire (regular ol') folks to chat up a product/company in the forums, chat rooms, and instant messengers?

Cheers,
Dan
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Old 07-28-2001, 11:22 PM   #5
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Your definition of "buzz" marketing fits in with what I'd call "Tribal Marketing". Find a tribe you want to market to and then recruit their leader to spread your word for you.

Take a look at the folks over at http://www.tribalnoise.com/ they seem to have a lot of articles / links.
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Old 01-20-2015, 02:54 AM   #6
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With WOWSOME users can create amazing animated pictures with creative virtual objects we have designed. We are also building a community on the app, so that users can see what others are up to and share their pics with them. Sharing on other social media channels, of course, is available too. No other app at the moment offers users the ability to take a pic with a zombie for example!
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Old 04-24-2015, 02:18 AM   #7
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I don't see anything wrong with creating a "buzz".

Generally leaders / influencers are in fact influencers because they have integrity and hold the trust of their audience in the first place. So generally most influencers will only promote ethical products and companies.

The only exception to this is when an influencer is a ****mer, but the audience is unaware of it. I think this is rare though.
Dr Oz in the U.S. may be an example of this.
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Old 05-04-2015, 10:44 PM   #8
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Quote:
Originally Posted by RyanKempe View Post
I don't see anything wrong with creating a "buzz".

Generally leaders / influencers are in fact influencers because they have integrity and hold the trust of their audience in the first place. So generally most influencers will only promote ethical products and companies.

The only exception to this is when an influencer is a ****mer, but the audience is unaware of it. I think this is rare though.
Dr Oz in the U.S. may be an example of this.
Thank for this information...
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Old 05-04-2015, 11:28 PM   #9
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tks for you
tour phượt
đồ phượt
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Old 05-23-2015, 01:51 AM   #10
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Viral marketing on facebook to make the viewers visit our page on the spark for that the picture must be attractive and simple with clear explanation on what you are trying to convey
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Old 06-04-2015, 03:42 AM   #11
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this goes on all the time in one form or the other and while we could get into a heated debate about the eithics of the issue consider this:

1) Members of "the board" - thats in some cases pay for "name." No more and no less. Busines is business.

2) The "indorsement pitch" from a movie star for a given product is a morph of this.
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Old 06-14-2015, 11:47 PM   #12
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yes but this kind of Marketing is so dificult, we must spend a lot of time to plan everything
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Old 10-05-2015, 04:13 AM   #13
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Both of these techniques provide users with the content or message which impacts their psychology to visit the business web-page at least once. Using social media as a marketing tool is also instrumental in creating viral content. However, while executing buzz marketing it is advisable to be cautious as a little recklessness in a campaign could negatively impact the reputation of a software development company.
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