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Old 12-27-2003, 02:32 PM   #1
Steve_S
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Join Date: Aug 1998
Location: Las Vegas, Nevada, USA
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Arrow A Prosecutable Offense: Police Your Affiliates For Spam

Fair use exstraction from:

http://www.internetnews.com/IAR/article.php/3292121

"In the wake of New York Attorney General Eliot Spitzer's $20 million lawsuit against an alleged New York-based spam ring, marketers have been put on notice that they could be held responsible for the actions of their affiliates."

"A privacy advocate called the lawsuit a "wake-up call."

"This serves as a wake-up call to companies with affiliate programs," said Ray Everett-Church, an attorney who is cofounder and counsel to the Coalition Against Unsolicited Commercial E-Mail. "Affiliate programs have been suffering abuse for years. What was an inconvenience may now be a prosecutable offense."

For some Networks, it's time to revise your TOS for Affiliates and document all your anti-spam actions.

HTH


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