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Old 12-22-2005, 05:37 PM   #1
Larwee

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Default Can Microsoft catch Google and Yahoo in search?

That question is being asked a lot after the deal between Google and America Online since Google is number 1 in Internet search, Yahoo is number 2 and Microsoft is number 3. Many are wondering if Microsoft can do better than number 3, or at least a stronger number 3. If so, they are wondering what steps Microsoft would need to take in order to do so.

Some have suggested buying a search-related company. But the ones available aren't big enough to make a difference.

There are suggestions that Microsoft should concentrate more on audio and video search since some think there is a big future in those areas.

Another idea is that they should try to come up with some type of deal with Fox. But News Corp. top management has expressed an interest in buying a search engine.

Microsoft does have a relationship with Yahoo and there are some thoughts that they should try to get a stronger relationship with Yahoo.

Another thought is that it doesn't really matter that much that they are number 3 in search because they will evenutally have adCenter and adCenter will be such a big financial success that being third in Internet search will be of no significant importance.

The great minds among the Geek/Talk membership probably have thoughts about this and possibly even some suggestions for Microsoft.

Last edited by Larwee; 12-22-2005 at 05:37 PM.
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Old 01-05-2006, 10:12 PM   #2
tomattomat
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As a webmaster, I, personally like msn search because it updates my link almost daily. Other major engines are much slower to recognize links as links. Microsoft's constant update can inform webmasters which of their actions produce the most links. If writing articles at certain places give them more links, then they know that people like the subject so much. Webmasters can then continue writing that kind of content to the audience.

The drawback of daily link update is of course spam. I don't know if this is still feasible. Some websites can buy lots of textlinks or reciprocals and get msn to update their links. If webowners can generate a buzz out of this temporary linking, it can then be a well-visited site in a short period.

About Microsoft's being # 3, they still have a chance to compete, having a 10%+ market share for search currently. One crazy idea is for Microsoft to buy the remaining search engine and get a 20+% share. Each search engine will retain their own branding but use Microsoft's search capability. Therefore, you will have looksmarts, askjeeves and others owned by Microsoft but still getting their own names and domains. The unsuspecting public will use their own respective search engines while Microsoft is still getting their 20+% of search advertising dollars, LOL.
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Old 01-05-2006, 11:57 PM   #3
Czar

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Quote:
Originally posted by tomattomat
Therefore, you will have looksmarts, askjeeves and others owned by Microsoft but still getting their own names and domains. The unsuspecting public will use their own respective search engines while Microsoft is still getting their 20+% of search advertising dollars, LOL.
That's not such a crazy idea. There has been talk lately about Microsoft possibly buying InteractiveCorp/IAC, which owns a large number of specialty search brands, such as Excite and Ask Jeeves. If they did, they wouldn't gain a huge amount of additional market share, but it would extend their technology portfolio, while providing adCenter advertisers with greater variety and more keyword-based inventory, which certainly could help their position.
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Old 01-06-2006, 03:10 AM   #4
tomattomat
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IAC Interactive is a diverse buy-out candidate. To buy IAC Interactive, i think Microsoft needs another partner since it needs to get rid of all those internet properties. No offense but thus far, Microsoft is not doing a good job of diversifying beyond its core computing & desktop product line. I don't think it wants to operate Home Shopping Network or dating site ( Match.com).

It only wants Askjeeves in this case. But, IAC interactive does not want to give away Askjeeves that it acquired just this past March. I think they have a longer-term plan with Askjeeves and the spinoff of its travel unit (Expedia, hotel.com etc.)

So, there lies a dilema. Microsoft cannot act alone on this one. Perhaps, it can get Cendant (CD), owner of Century 21, Avis & Budget vehicle rental service and other travel websites network. Their market cap are both above IAC Interactive therefore acquisition is always a possible scenario.
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