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Old 09-17-2002, 03:56 PM   #1
AleR
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Default Good sponsor for skyscrapers

Since Adtegrity's CPM for skyscrapers became extremly low (about 0.02 after commision) I'm looking for good CPM sponsor for skyscrappers.

Any advise, geeks?


<ok, word skyscrapers was corrected>

Last edited by AleR; 09-19-2002 at 04:18 PM.
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Old 09-17-2002, 07:04 PM   #2
Furton
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Same here, I need to find another main Ad Network if the rates carry on like this.
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Old 09-17-2002, 07:33 PM   #3
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I heard gorillanation was the best(.40 cpm?)

Fastclick's skyscrapers are pretty good(.30 cpm), but it fills less than 20% of my skyscraper inventory =(
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Old 09-17-2002, 08:14 PM   #4
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I'm hoping adtegrity's skys will increase in value. They did claim this month would be better than ever.
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Old 09-17-2002, 08:53 PM   #5
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Better stay indoors folks, who knows what might fall out of the sky

Maybe Team Geek can edit the title of the thread?
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Old 09-17-2002, 09:26 PM   #6
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Why don't most advertisers like skyscrapers? I find them A LOT more effective than regular 468 by 60 banners.
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Old 09-17-2002, 09:31 PM   #7
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Jan wrote:
Quote:
Better stay indoors folks, who knows what might fall out of the sky.
Well, now I know why my application to adtegrity is taking so long to process. Some poor slob is out there with a shovel trying to clean up that mess and hasn't had time to look at the paperwork.
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Old 09-17-2002, 11:08 PM   #8
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Quote:
Originally posted by Jan


Maybe Team Geek can edit the title of the thread?

That sure brought up an interesting mental picture for me.
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Old 09-18-2002, 12:47 AM   #9
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Oh, boy. That was almost too funny to edit. Reminded me of the early days of FastClick's program, when seemingly no-one could spell the format's name correctly.

From now on, skyscrapers = big, tall, vertical banners.

The choice of a network to handle your big, tall, vertical banner inventory depends largely on the site's genre and demographics, but FastClick, Advertising.com and 24/7 are decent general-purpose starting points.

Beyond that, ClickXchange, CJ, Websponsors, FineClicks and similar can provide big, tall, vertical banners at varied rates that may serve as effective default fillers.

HTH
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Old 09-18-2002, 05:14 AM   #10
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Quote:
From now on, skyscrapers = big, tall, vertical banners.
So what do we call seagulls from now on?

If I can't find any good inventory for my big, tall, vertical banners (or any other form of ad actually) I put in my own high-CTR banner for the shopping area of my site. Not ideal, but it works better than a CJ link.
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Old 09-18-2002, 10:41 AM   #11
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Quote:
Originally posted by highschoolnation
Why don't most advertisers like skyscrapers? I find them A LOT more effective than regular 468 by 60 banners.
Most advertisers don't have any 120x600 creatives, and don't want to spend the money to hire an artist to design a new creative for them.
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Old 09-18-2002, 01:02 PM   #12
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Well i don't have any spot on my site for skyscrapers but I wish I did. I think I need to work on a new design because skyscrapers does seem like a good idea and from my friend's sites they convert better than 468x60 banner ads.
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Old 09-18-2002, 06:45 PM   #13
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Are there any good pay per email programs that use skyscrapers. Does focalex offer them? It is silly but skyscrapers fill less inventory and make less cpm wise for many sites than banners.
How hard is it to create a skycraper?
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Old 09-18-2002, 10:05 PM   #14
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That's affirmative. Focalex offer 120x600 embedded forms that you could substitute for scraper defaults, or use as primary creatives on sites with visitors responsive to offers of that type.
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Old 09-18-2002, 10:18 PM   #15
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Czar what sort of effective cpm can one expect on focalex type skyscrapers?
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