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Old 10-05-2005, 10:00 PM   #1
DougM
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Default How do you get this out of AdWords?

I've seen ads like this frequently in recent days on my site. Wide skyscrapers with only one text ad. I'm wondering, If I wanted to run this ad format as an AdWords advertiser, how would I do it?

http://www.japan-101.com/adsense_example.gif
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Old 10-05-2005, 10:44 PM   #2
joetec
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I believe those are the site targeted CPM ads.
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Old 10-05-2005, 10:55 PM   #3
DougM
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Ah ha, bet you're right. Must be a hefty CPM to warrant the replacement of 5 text ads. Same with the image ads I suppose. I see fewer of those.
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Old 10-05-2005, 11:47 PM   #4
kams7ue
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No. Its not necessarily be CPM ads. According to google, it tries to optimize the revenue for your site by 'sometimes' displaying only one ad (normally the best performing ad for your site) in big size. If the returns are better than 5 ads, then it tries to put similar ads, else not.

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Old 10-06-2005, 02:57 AM   #5
dRD
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This has become a norm on our site and AFAIK, those are not CPM ads, but the "experiments" Google mentioned a short while ago with tweaking their ad display to sometimes show 1 ad, sometimes 2 ads and sometimes N ads and determining which one works best and where.
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Old 10-06-2005, 02:48 PM   #6
IARx
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I think if it saids "Ads by Google", it's CPM.

But if it's "Ads by Gooooooogle", it's CPC.
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Old 10-06-2005, 03:53 PM   #7
Larwee

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IARx, welcome to Geek/Talk.

That is one of the many theories floating around about this, but that isn't true.

Actually the real reason between "Ads by Google" and "Ads by Goooooooooogle" isn't nearly as interesting or as complicated as the theories.

I checked with Google about this a while back and it is just nothing more than testing, and they might do other things besides these two. The idea is to get something that users will remember.

The whole thing is random. Google can't control the sites, ads or pages that receives either of those two or any possible future statements they might use in place of those two. While they might at some point in time have a method to control it, right now it is random.

Last edited by Larwee; 10-06-2005 at 04:02 PM.
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